Wyndham Worldwide and Women on Their Way Join with Martha Stewart to Celebrate Women of Achievement

Wyndham Worldwide (NYSE:WYN), one of the world’s largest hospitality companies, is breathing new life into Wyndham’s pioneering WOMEN ON THEIR WAY® program and affiliating with Martha Stewart Living Omnimedia (NYSE:MSO) and the “Dreamers into Doers” Awards Program.

WOMEN ON THEIR WAY® is the hospitality industry’s longest-running branded program entirely dedicated to female travelers. Since the program’s launch in 1995, Wyndham has supported women travelers as they’ve emerged from a niche market to a formidable force, listening and responding to women’s feedback. The program has delivered a better hotel experience for all travelers; including the addition of various amenities to hotel rooms such as coffee makers, full length mirrors and healthier room service menus.

“80% of all travel is planned and booked by women today,” said Betsy O’Rourke, Senior Vice President of Marketing and Communications for Wyndham Worldwide, “WOMEN ON THEIR WAY® is about recognizing, supporting and celebrating women while providing a resource for them to research, plan and book all their travel, giving them ideas on how to make the most of their valuable time away from work and their everyday lives.”

Wyndham Worldwide just relaunched the website, www.womenontheirway.com offering travel and safety tips, articles on destinations and events, travel deals and promotions and two advice columns, one from a veteran business traveler and one from a young mother. Blogs and message boards will be added soon to create a community where women can exchange their best tips for successful trips.

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