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"To see where the industry is and where we are going. Lots of good ideas."
Roland LaFreniere, Sales Manager, Ascension Marketing & Development

Trident Business Management Names New Advisory Partners

RRP and , Managing Partners of , have recently named two additional Advisory Partners to their team, joining other respected executives within the lodging and sectors of the leisure industry.

Newly selected Advisory Partners Frank A. Morrisroe and Gordon R. Bloeser have been chosen to provide strategic guidance and support to the organization. They join previously selected Advisory Partners Steve Hicks and Sunil Aluvila. Trident provides services to clients requiring corporate, , or operational improvement, short-term crisis management, longer-term stabilization, and growth management.

Trident’s new Advisory Partner Frank A. Morrisroe is President of Equiant Services, the leader in consumer receivables management, collections and payment processing for the industry. Equiant delivers solutions to complex receivables servicing issues encompassing invoicing, loan and maintenance payment processing.

Frank Morrisroe

Frank Morrisroe

Explains , “In their association with Trident, Equiant provides us with a trusted partner for servicing.  It’s much easier for us to make the decision to outsource billing and early stage collections for a distressed company when our servicing partner already understands our business. In addition to the core business of servicing, Equiant is most creative when it comes to finding ways to use its communications link with owners and members as a marketing channel. Frank has a strong affinity for technology and a keen business sense for the application of emerging products. An added bonus is his past leadership position at , which helps him provide us with a unique industry perspective.”

Morrisroe’s versatile 26-year career within the hospitality and industries includes being president of North America. He has also served on the Board of Directors and is currently an active member of ’s International Foundation.

“We have assembled a best-in-class group of professionals to serve as our Advisory Partners,” says . “ is our ‘go-to’ expert when it comes to sorting through the underwriting criteria that was used to structure loan originations for distressed companies in the sector.  He is also very adept at assisting us with mortgage portfolio valuations.  His intimate knowledge of the loan side of the business gives Trident an edge in our business development activities with banks and specialized lenders.”

After nearly three decades of providing business valuations for acquisition/development and consumer end loan finance facilities, is recognized as one of the most experienced vacation ownership development lenders in the business. He has served GEICO Services, Litchfield /Textron and most recently held the position of Senior Vice President for Merchants Mortgage & Trust Corporation for the past ten years. With a keen insight for assessing cash flow valuation, stabilization of assets and the successful liquidation of those assets, he has successfully led various developments through challenging workout phases. As an member for over 25 years, Gordon has been a speaker at numerous regional and national conferences and has also been a member of various committees as well as the American Services Association.

About
is a leading business solutions firm focused on serving the lodging and sectors of the leisure industry. The firm’s expertise is in its industry-specific and operationally-centric knowledge and experience.  The Scottsdale, Arizona-based company is led by Managing Partners and , who bring more than 40 combined years of senior management experience to the aid of their clients.  The firm specializes in delivering results in:  restructuring and turnarounds, asset management, merger & acquisition advisory, advisory, and performance improvement. Unlike other consultant and advisory firms, Trident is unique due to its implementation and performance-based orientation.  For more information, visit www.TridentBusinessManagement.com


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