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Martin Calvillo, Sales Manager, Sol Mélia Vacation Club

Timeshare Owners Kick The Tires Before They Purchase

October 20, 2009 by Perspective Magazine | Timeshare & Fractional Reviews · Leave a Comment 

According to Vacation Report, 2009 Edition by the International Foundation (), recent purchasers are younger, wealthier and happy with their vacation product. Overall, more than six in ten are age 45 or older, with Baby Boomers ranked as the largest generation of (45 percent). However, recent purchasers are younger than in general, with 58 percent under the age of 45.

About half of recent purchasers rented a prior to buying (48 percent), and four out of five purchased from a developer or resort. The average household income for all is $92,405, and recent purchasers have an average household income of $94,933. Motivators for purchasing were the quality of accommodations, saving on future costs, and the credibility of the company. Over half say they purchased a to save money on future .

“This study underscores the flexibility and value of vacation ownership products for a broad range of consumers and lifestyles. The value of that comes from its use gives people the discipline to have a better vacation year after year,” said , president and CEO.

Other results from the study include:
•     spent an average of 8.18 days on in 2008.
•    On average, the total number of guests on a vacation was 3.71, including the owner.
•    Eighty-six percent of all responded that owning a was an excellent, very good, or good experience.
•    Sixty-nine percent of all would recommend their own resort or vacation club.
•    On average, have owned their intervals for 8.26 years.
•     say that beaches (52 percent), attractions/entertainment (48 percent), and shopping (39 percent) are the most appealing resort characteristics.
•    Eighty-one percent of all say that their offers a vacation home away from home.
For more information visit www..org or download an executive summary of Vacation Report, 2009 Edition.

About
The American Association is the Washington D.C.-based professional association representing the vacation ownership and industries. Established in 1969, today has over 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes owner associations (HOAs), resort management companies, and through the Resort Coalition (-ROC). Visit ’s consumer website at www.VacationBetter.org.

About
The International Foundation () conducts research and develops education programming for the industry. The Foundation’s mission is to “support, conduct, and disseminate research and technical studies that will enhance and improve knowledge for the public and the industry, and develop educational resources that will optimize value, operations, acceptance, and service for the industry and the public.”

Methodology
This research was sponsored by the International Foundation and conducted by Penn, Schoen, and Berland Inc., a global market research firm. Interviews were conducted among a national sample of between May 8 and 15, 2009 — approximately 7 months after the U.S. financial crisis began in late 2008. The report is based on analysis of 945 “traditional ,” including 195 “recent purchasers.” Recent purchasers are defined as who made a purchase in the United States in the past twelve months. Unlike the last study, which relied on a single panel provided by the research vendor, the 2009 Vacation Report sample draws from multiple email sample vendors operating in the U.S., resulting in a relatively more diverse, random sampling of .

For information on advertising and editorial opportunities with Perspective Magazine & Owners Perspective Magazine; the leading independent B2B & B2C magazines for the and fractional ownership industries visit www.perspectiverates.com


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