TATOC, The Timeshare Association, And Merlin Software For Vacation Ownership Link Up To Assist Consumers And The Result Is Magic
December 1, 2009 by Perspective Magazine | Timeshare & Fractional ReviewsTATOC, a non-profit company, was formed in 1989 to act as a networking group for the appointed members of timeshare owners’ committees. Today the Association has 70 resort members representing over 250,000 timeshare owners across Europe and is sponsored by some of Europe’s leading timeshare businesses.
One of its most important activities is the free Consumer Helpline which operates from the organisation’s head office in Manchester, United Kingdom. The Helpline takes over 600 calls and 80 emails per month from consumers looking for assistance and information. It has been estimated that the Helpline has saved consumers over £1 million.
The Association required a software solution that could support the activities of the Helpline, provide the necessary statistics and reports and assist with the marketing and promotion of the Association. Harry Taylor, CEO, said “TATOC is growing all the time and the Helpline is proving to be a great success. So we were looking for software that was flexible to handle every element of our operation. The added bonus is that Merlin comes with a full accountancy package so we will be able to run everything on one system rather than using multiple programmes”.
Chief software developer Mike Pnematicatos, a veteran of the timeshare industry said “Merlin caters for all types of business in the timeshare industry and we were delighted to assist such a worthwhile organisation. Working with Harry and the team has led to the development of additional functionality which all our clients will benefit from”.
Martine Pnematicatos, Merlin’s European Operations Director said “Merlin’s flexibility and ease-of-use is ideal for TATOC. We can support the activities of the Helpline while providing TATOC with marketing and accounting software to help them run the Association on a daily basis. They can communicate with consumers, collect membership fees, undertake marketing to generate new members and account for all of this activity”.
Board director and project co-ordinator Geoff Chapman added “Just as the original Merlin was to King Arthur – every indication is that Merlin will prove to be our very own ‘wizard’, and will enable the Helpline to provide an even better service to consumers.”
Developed as state of the art Business Application Software, Merlin is served across the internet and users simply access it securely via a web browser from anywhere at any time. This means that frequent traveller Harry Taylor will be able to access the system wherever he is to view the progress of the team.
Merlin is the leading industry software provider using the technology of Cloud Computing to deliver software direct to an internet browser. Merlin is resource light, incredibly intuitive and allows unlimited users and multiple locations to access the software securely in real time from anywhere in the world. It enables resorts and hotels to benefit from time and cost savings – yet still be at the cutting edge of internet technology.
Contact details
For more information on Merlin Software for Vacation Ownership contact Mike Ashton on, email at mikea@quickmerlin.com or visit www.quickmerlin.com to arrange a full demo.
For information on advertising and editorial opportunities with Perspective Magazine & Owners Perspective Magazine; the leading independent B2B & B2C magazines for the timeshare and fractional ownership industries visit www.perspectiverates.com
