Online voting will end on April 29^th for timeshare and fractional industry professionals looking to assist in deciding the winners for the inaugural Perspective Magazine Awards Program.

Nearly 2,000 votes have already been cast online for nominees in the Perspective Magazine Awards program. However, timeshare and fractional industry professionals who have not yet cast their ballots only have until the end of this week to participate in the selection process.[membe]

April 29^th is the deadline for online voters to help choose between nearly 150 entries submitted for the awards program, with winners to be announced the evening of May 12^th, 2011 during a Gala dinner at the conclusion of global networking expo GNEX 2011.

Online voting is being conducted through the Perspective Magazine website at http://perspectivemagazine.com/awards, with voters asked to go to the website and follow the links for instructions on how to vote for their favorite individual or company. Once online voting is concluded, the votes will be added to the decisions of a select panel of industry experts in a process to decide the award winners.

“We are absolutely thrilled with the response from the industry so far during the voting process,” said Paul Mattimoe, president and CEO, Perspective Magazine. “With nominations coming in from around the world, we set up the website to make it as easy as possible for the industry to vote and they have exceeded our expectations. We are the only shared ownership industry awards program that includes this level of public involvement and look forward to expanding upon its success year on year.”

GNEX 2011 and the Perspective Magazine Awards will be held May 11^th-12^th, 2011 at the spectacular Atlantis Resort in the Bahamas and will take a comprehensive look at the industry from a global viewpoint. Industry associations from five continents have given their support to the event as attendees from the USA, Canada, Mexico, the Caribbean, South America, UK, Spain, Portugal, Italy, Russia, Thailand, Hong Kong, China, Malaysia and Australia will be examining creative new ways to grow their businesses.

Workshops discussing international best practices and new strategies to gain and maintain customers will provide outstanding value for delegates. The expo will also incorporate an exhibitor hall, networking sessions, a welcome reception, open networking time and areas for individual business meetings in addition to the Perspective Magazine Awards Gala dinner.

For more information and to find out how you can attend GNEX 2011, please visit http://perspectivemagazine.com/gnex

Sponsors and supporters of GNEX 2011 include:

The Absolute World Group, Dial an Exchange, Resort Television, Yucatan Holidays, Citadel Trustees Limited, Connex, First American Title Insurance Company, ICE, Interval International, LeisureLink, Max Generation, RCI, First National Trustee Company, Lloydshare, Alternative Ownership Conference Asia Pacific (AOCAP), Australian Timeshare & Holiday Ownership Council (ATHOC), Canadian Resort Development Association (CRDA), Cooperative Association of Resort Exchangers (CARE), La Asociación Mexicana de Desarrolladores Turísticos (AMDETUR), Ragatz Fractional Interest Conference, Resort Development Organisation (RDO), Vacation Ownership Association of Southern Africa (VOASA), American Airlines, Avis Rent A Car and Christel House International as Charity of Choice.

About Perspective Magazine

Perspective Magazine publishes four regional brands: industry publications Perspective Magazine North America, Perspective Magazine Europe & Middle East, Perspective Magazine South Africa and Perspective Magazine Asia Pacific. Together, the industry magazines are the most read independent trade publications globally for the shared ownership industry and the company is a media sponsor of 30 major industry events around the world. The company’s consumer magazine, Owners Perspective Magazine, is the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to the general public.  Distribution is via a variety of high-profile consumer channels including, but not limited to, more than 150 first class airport lounges worldwide with over a dozen airlines such as British Airways, Virgin Atlantic, Emirates, Singapore Airlines, American Airlines, United Airlines, and Delta as well as hundreds of luxury hotels, resorts, spas and golf clubs.

For more information, please visit http://perspectivemagazine.com/gnex or email Steve Luba, Director of Public Relations, at steveluba(at)perspectivemagazine.com. For information on advertising and editorial opportunities visit http://perspectivemagazine.com/advertise. [/member]

Rapid Business Growth Spurs Expansion

ResorTime.com (www.ResorTime.com), among the largest providers of nightly timeshare condo rentals in the country, has boosted its office space over 25 percent since the beginning of 2011.

The company has more than two million nights of available rentals in their inventory in the USA, Canada, Ireland, Mexico, and Thailand. Steady growth in the company’s rental volume is driving the office expansion to accommodate the burgeoning sales-marketing team.

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Francis Taylor, CEO of Dial An Exchange, will examine the current state of the exchange business during Perspective Magazine’s timeshare and fractional ownership industry networking event.

Timeshare and fractional industry multi-media information leader Perspective Magazine announces that Francis Taylor, CEO of Dial An Exchange (DAE), will provide expert analysis of the timeshare exchange marketplace during the Global Networking Expo, GNEX 2011.

DAE is now the largest independent timeshare exchange provider in the world, servicing a global market from offices in the USA, Europe, Australia, New Zealand, South Africa, China, Thailand and India. Mr. Taylor has steadfastly modeled the DAE business simply based on keeping its members happy while delivering on its promises. Members can access live availability online 24/7 and can search, hold, book and confirm in real time, making the exchange process simple.

Mr. Taylor’s position atop DAE allows him to see the industry from a unique, global perspective and bring an independent viewpoint to the discussion regarding timeshare exchange and how best to meet the needs of changing consumer behavior.

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GPEA Ltd, the parent company of global estate agency Fine & Country and The Guild of Professional Estate Agents, has formed a joint venture company with property PR specialist P1 Communications Ltd. The new company will provide PR services and media representation to Fine & Country’s global network of 280 UK and international offices, and the Guild’s 600 independent estate agent members in the UK.  P1 Communications’ staff will be based in GPEA’s Park Lane head office in Mayfair, London.

Malcolm Lindley, Managing Director of GPEA says: “The company has expanded rapidly in recent years and we wanted a more dedicated, hands-on team to help us make more of our success, build the brand and develop our networks further. We are delighted to be working with P1 Communications whose international and extensive property experience will be instrumental in promoting our global brand in a professional manner.”

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A new five year holiday plan package launched by De Vere aims to meet the growing consumer demand for greater flexibility and destination choice.

Slaley Hall

Under the De Vere Take 5 Holiday Plan one week’s annual holiday over the next five years can be planned and paid for with the added benefit of being able to choose from over 2500 luxurious worldwide resorts in years two, three and four.

To join the package holidaymakers choose their ideal De Vere accommodation from a portfolio of four luxury lodge and apartment resorts across the UK – the Carrick at Cameron House, Cameron House on the shores of Loch Lomond, Slaley Hall in Northumberland and Belton Woods near Grantham, Lincolnshire.
Once they have selected their ideal property and preferred week in the year, they then holiday there in years one and five, but have the flexibility of venturing to one of the overseas destinations covering Europe and the USA in the interim period.

Allan Reich, general manager of De Vere Seasonal Ownership, said that the plan had been developed to meet the changing consumer requirements for hassle free, flexible and varied holidays, appealing particularly to a younger, family leisure market.

Cameron House

“Through De Vere we offer a choice of one to four bedroom lodges and apartments and once customers have selected their preferred property, together with the time of the year they would like to get away, they can relax in the knowledge that their annual holidays are planned and paid for over the next five years.”

The Take 5 Holiday Plan features a worldwide exchange membership with Interval International, ensuring consistently high standards of comfort, cleanliness and leisure experience in the 2500 Interval International affiliated resorts all over the world.

Prices start from £3,395 exclusive of up to four people, which equates to £873 per person for five years of holidays. Further information on the De Vere Take 5 Holiday Plan is available by calling 0844 980 8040.

In 2001, Intrawest introduced the Resort to Resort program, an exclusive exchange network for whole ownership and the emerging fractional and condo-hotel markets.

The program was well received by participating homeowners from the Intrawest resorts, which include some of the most well-known resort destinations in North America, and in 2003, recognizing the scalability of the model Intrawest took the opportunity to expand Resort to Resort to include a portfolio of carefully selected partner resorts. What was once a small project for Intrawest has seen continued growth in membership and partnerships with further opportunities on R2R’s horizon.

Dean Kneider, director of Resort to Resort, has overseen the company’s expansion in both the number of R2R properties from 47 resorts to over 200, as well as more than 14,000 extended memberships. The program’s growth isn’t slowing down as over the past few months Kneider and his business development
team have solidified partnerships with an additional eight properties including:

• Taheima Wellness Resort & Spa, Nuevo Vallarta, Mexico
• DayStar Properties, Jaco Beach, Costa Rica
• VIVO Resorts, Puerto Escondido, Mexico
• Palmetto Bay, Maya Beach, Belize
• Cape Codder Residences, Hyannis, Massachusetts, USA
• 901 Fernie, Fernie, British Columbia, Canada
• Mayne Island Resort, Mayne Island, British Columbia, Canada
• Rundle Cliffs at Spring Creek Mountain Village, Canmore, Alberta, Canada

“We are thrilled to have so many diverse and exclusive properties join our network,” says Kneider. “As resort real estate continues to grow and value-added partnerships like these are offered, resort home owners get an opportunity to expand their vacation possibilities.”

Having an established a portfolio of attractive properties throughout North America means R2R can focus more on the Caribbean, Mexico and South America. Expansion isn’t restricted to this hemisphere alone as the company looks at expansion opportunities in Europe as well. As the growth of fractional, whole ownership and condo-hotel resort offerings expand, they dovetail with R2R’s business model perfectly.
When outside developers are calling to be affiliated with R2R, it’s clear that they have a successful business
that is continuing to grow.

North America has been a pioneer in the field of fractional, whole ownership, condo-hotels, destination clubs and private residence clubs, and over the past few years there has been real growth in this sector. According to an article in the February 23, 2004 issue of Insurance Journal, “The economic boom of the 1990s created an unprecedented amount of personal wealth in America – currently estimated at more than $33 trillion … an estimated $40.6 trillion will change hands as Baby Boomers and their parents pass on their accumulated assets to their heirs.”

The aging of the North American baby boomer population will create an increase in demand for leisure travel, real estate ownership and unique lifestyle experiences.

The need for an exclusive exchange program outside the timeshare world emerged from resort owners’ desire for reciprocal trade and the guarantee that the other destination would be of like quality and finish.
Intrawest created Resort to Resort to accommodate this exclusive group of whole, fractional and condo hotel owners that have invested anywhere from $100,000 for a fractional home to well over $2 million
for a home in whole ownership.

In yesterday’s comparatively low interest rate and real estate frenzied market, projects would often be sold quickly prior to starting construction. Projects were being pitched as investment tools to real estate speculators that had little interest in ever visiting the resort.

Those times have changed and we are seeing more user buyers purchasing resort homes as a lifestyle choice. This buyer that plans on frequently visiting their resort home finds tremendous value in added services and amenities. Resort to Resort offers these owners greater flexibility and choice of vacation possibilities beyond their own home.

Resort homeowners are looking for ways to maximize their return on investment. As an owner there are only
a few things to do with your resort home: use it and get 100% of its value; let it sit empty and receive no value; let friends or family use it and recoup some value; rent it and split the proceeds with a property manager, or exchange it and get full value for the time deposited. The greatest return on investment is found in using the home or exchanging it for a home of like quality in another much sought-after destination.

The greater the amount of flexibility and choice that a developer can offer, the more the resort will appeal to a larger target market of buyers in the sales and marketing phase. The happier those owners are will greatly impact their desire to include their like-minded friends in the project.

Property management companies need not fear that their rental program will be replaced by an exchange
company. The average resort home owner takes three, four or even five weeks of vacation annually and looks to only deposit one to two weeks annually or bi-annually. Those deposited weeks represent the time that the owners would have spent in their own unit had they not chosen to travel elsewhere – and therefore doesn’t diminish rental inventory levels.

How R2R Works – Delivering Opportunities to Members
The most compelling thing about Resort to Resort is how it works and the opportunities it delivers. With the
purchase a resort home in a R2R-affiliated property, you purchase more than just a home. As a Resort to Resort member, you gain access to an expanding network of vacation opportunities in sought-after ski, golf and beach resorts, as well as cruise vacations.

The Resort to Resort system is beautiful in its simplicity and ease of use – it is designed around credits. When you’re not using your resort home you simply deposit the use of the resort home with R2R. This deposit means you are putting your resort home into the R2R pool and you will receive resort credits. These credits are based on the size and location of your property, along with time of year and length of stay, and have a lifespan of 2 years. To take advantage of the accumulated credits, R2R members choose a vacation destination or cruise itinerary they wish to enjoy from the extensive R2R portfolio of vacation options and make a reservation request. Once R2R has received the reservation request, their dedicated team of exchange consultants will work to search for and confirm your vacation.

A point of pride for Resort to Resort is putting their members’ needs first. As a member of Resort to Resort,
their priority is to ensure you receive first class service and they do all they can to fulfill your vacation requests.

A Strong Network
Resort to Resort is powered by Intrawest, a world leader in the development and operation of experiential
destination resorts. The Intrawest resort network ranges from the tops of towering mountains to  championship golf courses and pristine beaches around the world.

Founded in 1976, Intrawest began as a residential and urban real estate firm. In the mid-1980s, Intrawest
developed a unique marriage of mountain resorts and real estate expertise. Today, Intrawest has interests in
11 resorts at North America’s most popular mountain destinations, including Whistler/Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games.

The Intrawest network also includes Canadian Mountain Holidays, the largest heli skiing operation in the world, Sandestin Golf and Beach Resort in Florida and Club Intrawest – a private resort club with locations
throughout Canada, the United States and Mexico.

Have a look at the growing world of R2R: www.resort2resort.com.

The leading trade publication for the shared ownership industry recently launched a new version dedicated to the North American marketplace in Las Vegas.

Perspective Magazine (http://www.perspectivemagazine.com) has been in circulation since 2005 and has grown to become the most read independent monthly publication for the timeshare and fractional industry worldwide.

It was recently announced that a new version would be launched at the ARDA Convention & Expo (http://www.arda.prg) in Las Vegas that would be dedicated the USA, Canada, Mexico & Caribbean markets. More than 2,500 attending industry professionals received the new version in their delegate bags and were also able to visit the Perspective Magazine booth in the Expo hall throughout the three day event.

“Combining pre-launch and the convention, we’ve taken on 14 new advertisers in less than eight weeks, most of which range from 3 to 12 month campaigns.” Says CEO Paul Mattimoe. “There were also many others at the Las Vegas event who thanked us for creating this new version and were looking forward to becoming future clients once new budgets were approved.”

Perspective Magazine North America launched with a print and online reach of nearly 13,000 registered users, instantly becoming the largest independent monthly trade publication in the region, although plans are already in place to extend that lead significantly further over the course of the rest of 2010.

Perspective Magazine is also officially distributed at 18 major conventions and events around the world and has further regional titles planned for launch throughout the next 12 months. It also provides daily timeshare, fractional ownership, resort real estate and hospitality news online and by email, and recently launched a Social Networking Site (http://perspectiveforums.com) dedicated to the shared ownership industry which in just four weeks has attracted more members than any other industry social media group worldwide.

For more information visit http://www.perspectivemagazine.com

For Advertising & Editorial opportunities visit http://www.perspectiverates.com

Perspective Magazine, the leading monthly timeshare and fractional ownership business publication which has been in circulation since 2005 as a global edition, recently announced that it would create a series of regional titles to more closely concentrate specific issues relating to each marketplace around the world. The first of these publications to be launched is a North America edition.

Perspective Magazine North America, which focuses on USA, Canada, Mexico & Caribbean regions, was launched this week with a reach of more than 12,000 print and online subscribers making it the largest monthly publication in the region from inception.

“We had most of our readership already from the global edition, but were pleased to reach our target of 7,000+ individual print subscribers before launch and are still looking to increase this to around the 10,000 mark across the rest of 2010.” Said Paul Mattimoe, CEO, OP Media LLC and Perspective International. “But the real story here is that we’ve been able to adjust and reduce our standard advertising rates to less than all other industry publications, even though our monthly reach in some cases is far higher – and we are very pleased we were able to negotiate this and pass on the benefits to our clients”.

Through a strategic regionalizing of content, Perspective Magazine has been able to increase the number of magazine titles it produces and increase circulation and distribution for each in such as way that it has been able to restructure its pricing into a Win Win situation for both publisher and clients.

In addition, Perspective Magazine North America continues the Perspective tradition of offering a wealth of online advertising and social media coverage free of charge to its premium advertisers.

The first edition of Perspective Magazine North America is available to view online at http://www.perspectivemagazine.com/na and industry professionals can request a free print subscription from the website. This edition is also available to all delegates at the upcoming ARDA Convention & Expo in Las Vegas in March (http://www.arda.org).

For more information on advertising and editorial opportunities visit http://www.perspectiverates.com or call +1 407 792 2343 or email advertising@perspectiveinternational.com

About Perspective Magazine
Now available in two versions, Perspective Magazine continues to grow at a rapid pace, maintaining its lead as the largest independent trade publication for the shared ownership industry and continues to pioneer and push boundaries with technology, distribution channels and communication tools. Perspective Magazine is also available online, provides the latest news headlines updated daily and now hosts the industry’s only standalone social networking platform which combines all of the most popular features of Facebook, LinkedIn and Twitter to encourage more communication within the industry.

Attendees from across Europe and around the world converge in London to attend the first FORUM Conference, which served as 2009’s main event for the European shared-ownership industry.
By Matt McDaniel, editor

2009 was bad enough. And in a year without a conference held by the Resort Development Organisation (RDO; formerly known as the Organisation for Timeshare in Europe or OTE), at least some shared-ownership professionals were neither pleased with how 2009 had gone so far nor entirely optimistic about 2010.

“We were all disappointed we were not going to have an event this year, but then we had this event,” said RCI Vice President of Development Dimitris Manikis. “Everybody was a bit negative in the beginning, but everybody’s leaving with a smile on their faces – we heard some great success stories, and I think we’re all ready for a challenge in 2010. We’re a great bunch of people, great companies, great people to work with, and I think we’re going to have a great year.”

So what turned people’s attitudes around? It was, in this case, participation in The FORUM Conference, held 9 and 10 December at the Sofitel London Heathrow Hotel. The FORUM was a not-for-profit event arranged and hosted by Generator Systems and Perspective Magazine to enable the European timeshare and fractional industry and international guests to reflect on the economic downturn of 2009 and discuss best practices and innovative ideas for 2010.

An Event Overview
Spanning all aspects of the shared ownership industry, The FORUM drew from the experience and knowledge of more than 30 industry experts from Europe, USA, Asia, South Africa and Mexico. A combination of seasoned veterans (and a few outstanding newcomers), inspiring speakers, panelists and moderators took a look at the difficulties of the past year and then looked forward to new opportunities.They discussed everything: legal and financial hurdles, the need to adapt and the desire for change, new sales and marketing techniques, regional and local challenges and more. But perhaps most importantly, topics actually were discussed by everyone.

Each person in attendance was given ample opportunity to pose questions, make comments, and even disagree with a presenter, which happened more than once. This combination of expert advice and instant vox populi feedback translated into real-world answers and oftentimes practical, workable solutions to challenges facing our industry. The FORUM provided an honest, open and frank environment to share views and encourage cooperation as we enter a new era.

What’s more, in various sessions participants broke down the issues by geography, evaluated and analyzed the latest industry statistics and facts, and talked directly with RDO leaders about legislative changes and other issues facing shared ownership. According to FORUM attendees, two of the main reasons for attending the event were networking and hearing the latest industry news. The FORUM powerfully met both these objectives: Shorter sessions and an intimate and relaxed setting for coffee breaks and lunches maximized networking opportunities, and knowledgeable speakers coupled with a truly interactive format meant that those there heard up-to-the-minute reports on what was going on in shared ownership worldwide.

Importantly, the conference content worked on two levels: Long-time industry players were able to glean knowledge from their peers, while new entrants to the industry could learn a great deal.

“There was practical information that we need. Especially for us, a development that’s just starting to go into the fractional industry, so this is exactly the kind of forum that we need to gain credible information and all the details we don’t know about,” said Regan Berger, sales and marketing director for Promotora Golf Fain S.L. “[The legal session] which essentially opened our eyes to a few things that we hadn’t thought about thus far.”

“It’s always good at least once a year to catch up with your fellow industry experts and to swap stories and to see how they’re getting on in this business,” said long-time industry player Peter Booth, managing director of Pestana Vacation Club. “And once again find out if you can learn a little bit, because you never stop learning in this business and there’s always something to pick up and take away and implement back home at your resorts. For me it’s been enlightening and a couple of things that I’ve penciled in to follow up when I get back to Madeira.”

Popular Sessions
Session highlights according to attendees were the sales and marketing and fractional sessions, as well as the open-agenda, open-mic Gloves Off! session.

In the session, Selling & Marketing to the new consumer: What Works for You?, panelists and participants shared what worked and what didn’t over the past 12 months; listened with interest as Philip Watson, managing director of Worldwide Timeshare Hypermarket, described a new TV advertising program that looks set to unleash a sustainable cost-effective route to market; and heard Paul Mattimoe, CEO of Perspective International, describe how his consumer publication, Owners Perspective Magazine – through aligning with major brands outside of the industry, such as British Airways – was proving that consumers have a greater appetite for timeshare and fractional products than some would think.

In another session, Is Fractional the Future of the Shared Ownership Industry?, panel speakers and members of the audience opened up about what actually was selling in 2009, providing actual sales totals at various properties worldwide. Attendees also discussed the various definitions of the word fractional and debated the differences between fractional and timeshare interests. It was clear that most fractional developers still wanted to disassociate themselves from the timeshare industry, despite hearing that the two products were in fact legally considered the same type of product.

The Gloves Off! session lived up to its name, as attendees fiercely continued their examination of fractionals and where again some fractional developers still battled with definition issues, even when comments came from other developers and even fractional exchange companies to the contrary. But most importantly, this session allowed for a much needed group discussion to take place that involved major players in the industry debating (and essentially shaping) the future of the shared ownership industry – something that in Europe, at least, is extremely rare. On a separate topic in this same session, delegates also got into a quite-spirited and controversial discussion of how to rid the industry of unscrupulous holidaypack scammers.

But the meeting was not all about heated debate on serious subjects. The FORUM scored a major coup in featuring two industry icons, each of whom had scarcely spoken at shared-ownership events during the past 10 years. John Spence, chairman and owner of Karma Royal Group, has over 25 years in the business, but he delighted the crowd with brilliantly funny anecdotes from his pre-resort music-industry days and his early days in our business. Roy Peires, chairman and founder of Club La Costa Resorts & Hotels, fascinatingly explained how his company came to be among the leading lights of timeshare in Europe and one that is, by its innovative and progressive approach, defining the standard and shaping the way in which its more than 50,000 members enjoy their holidays.

Summing It Up
“Without an RDO conference [in 2009], there were few opportunities for all interested parties within the industry – developers, exchange companies, finance companies – to actually get together in one place and at one time and not just socialize, but talk business,” said Michael Myers, Interval’s vice president of resort sales for Europe, the Middle East and Africa.” And without it, we would have had to wait a whole year. If you don’t bring the industry together, it tends to go off in separate directions.”

Others agreed with Myers’ assessment. “It’s very easy to get down when you read doom and gloom in the papers all the time,” commented Leslie McCann, group marketing director for Seasons Holidays Plc, who effused about The FORUM and then mentioned an additional benefit to attending: “If you just come away from an event like this with one idea and make it your own, that’s what it’s all about, really.”

Overall, people seemed to really enjoy the event in addition to appreciating its business benefit. Further attendee feedback indicated they also believed the conference was a good value for the money and that it was well-organized, two reasons why those who took the time to comment rated the meeting as either good or excellent overall.

“It’s been fantastic, bringing everyone together,” saidRobin Mills, communications chairman for RDO. “I’m really grateful for what Generator and Perspective have done. It’s been the right mixture of networking, sessions, individual speakers and party.”

Possibly most significant, however, is that many attendees left the conference with a positive outlook for the future of the industry. “It’s been a great time for the industry to come together, and I think we’ve accomplished a lot,” says Interval International Managing Director David Clifton.

“It looks like people are optimistic that 2010 is going to be better than 2009.”

Generator Party Rocks The FORUM
Of course, there was a Generator party at The FORUM – and Generator-hosted bashes are renowned for their great music, freeflowing drinks and let-down-your-hair fun.

The evening began with an elegant dinner and good conversation. A supposed maître d’, chef and server turned out to be a trio of gifted operatic singers in an extremely entertaining comic routine that captivated the entire audience.

Later, as people moved from the dining to the dancing, an energetic and talented cover band got people moving and grooving right away. It also didn’t hurt to have the conference’s “Generator Girls,” who were dressed all in white and had been serving champagne at the entrance, move inside and invite attendees to join them on the dance floor.

It has been said that many times that our industry “knows how to party,” and perhaps it is best to borrow a phrase from Las Vegas: What happens at the Generator party stays at the Generator party.

“There were a few sore heads this morning,” noted Robin Mills on the day after the party, “including mine.”

Since the announcement that the shared ownership industry’s leading independent trade publication was launching a version dedicated to the North American (http://www.perspectivemagazine.com/na) marketplace, no less than 11 new companies have chosen the publication for anything from 3 month to 12 month marketing campaigns.

Perspective Magazine (http://www.theperspectivemagazine.com), now in its fifth year, has successfully brought the industry closer together by offering a unique and global view of the timeshare and fractional ownership industries, growing its print and online readership to more than 22,000 industry professionals and securing media sponsorship deals with 18 major conventions and events around the globe each year.

As a continuation to their expansion, Perspective Magazine has now revealed that February 2010 will see the first of a new edition dedicated specifically to the USA, Canada, Mexico & Caribbean regions and has been very well received by the North American marketplace, resulting in 11 companies purchasing advertising and advertorial packages within seven days of the first announcement.

Additionally, Perspective Magazine has been busy converting their online readership for the region to print subscribers and has increased its print circulation by more than 1,200 to exceed more than 7,000 industry professionals, with a further 5,500+ still reading the digital version.

Perspective Magazine is available free of charge to qualifying timeshare, fractional ownership, resort real estate and hotel professionals.

Visit http://www.perspectivemagazine.com/na/print

The first edition of Perspective Magazine North America will be available online mid February, in print one week later and will also be officially distributed via delegate registration bags to all attendees at the American Resort Development Association (ARDA) Convention in Las Vegas a couple of weeks later.

ARDA Convention attendees who wish to speak with a Perspective Magazine Account Manager during the event can visit Booth #355 or arrange an appointment in advance by emailing sharon@perspectiveinternational.com or calling +1 407 792 2343.