Television Programming Helps Worldwide Timeshare Hypermarket Lead the Resale Market

Worldwide Timeshare Hypermarket, Europe’s leading timeshare resale company, is blazing a trail for televising programs about timeshare. First, the company partnered with TATOC, the Timeshare Association, to broadcast a 30-minute informational program that aired on the Travel Channel. Now, Worldwide  Timeshare Hypermarket is creating 60-minute programs that focus on the offerings from particular timeshare resort developers. First up: Macdonald Resorts.

This past November, Worldwide Timeshare Hypermarket joined together with TATOC, the Timeshare Association, to launch their first television broadcast, “Timeshare – History in the Making” – a 30-minute program explaining all the benefits associated with owning a timeshare – which has aired multiple times on both the Travel Deals Direct channel (Sky 647) and the Travel Channel. The program also is available to view on demand at www.traveldealsdirect.com.

“Timeshare – History in the Making” is split into several sections covering all aspects of timesharing and is interspersed with footage of typical timeshare resorts located on the Costa del Sol (Club La Costa, Marina del Sol), Cyprus (Paradise Kings Club) and Scotland (Macdonald Hotels & Resorts, Forest Hills).

Here’s an excerpt from the segment on Macdonald Forest Hills: “Forest Hills lochside resort is beautifully set in landscaped gardens and woodland on the shores of Loch Ard, ideal for exploring the magnificent Trossachs, Scotland’s first national park.” While any brochure or website can relay flowery prose and descriptive words, there is no substitute for the complementary video footage of Forest Hills and environs that accompanies them.

The broadcast also explains how exchange programs and memberships work, detailing the concepts of banking, trading and even bonus weeks and cruise exchange.

The presentation is the result of a combined effort between Philip Watson, managing director of Worldwide Timeshare Hypermarket and Harry Taylor, the CEO for TATOC. Throughout the half-hour, Taylor offers his insight on things such as management fees and the beauty of being able to exchange worldwide. He also shares his experiences as a timeshare owner. What’s more, Taylor explains the basic premise of timeshare so that even someone without any timesharing experience can understand.  The idea behind the show is to educate people about timesharing in the comfort of their own homes.

This special program was the first of what is to be many, says Watson. And now, he says, Worldwide Timeshare Hypermarket is introducing longer programming, announced in December 2009 at The FORUM event in London, with Macdonald Hotels & Resorts as the first client to participate. Rather than focus on just one Macdonald property, the show will be much broader. “We will create either two half-hour programs or an hour-long program that will promote Macdonald in total,” explains Watson, “so you would have all their hotels, their resorts and their rental program – and maybe even a fly-buy program in there – so that you’re concentrating on one group of resorts” and all that they have to offer.

Of course, by the time you read this, Worldwide Timeshare Hypermarket may have already finalized additional deals to create further 60-minute television specials. “We’re also discussing the possibility of creating such an hour-long program with Club La Costa and one or two other major groups,” Watson says, noting that another program launch is likely for March.

Key to all this is Worldwide Timeshare Hypermarket’s relationship with television outlets; while any decent marketing agency could create a video, Worldwide Timeshare Hypermarket’s agreement with the appropriate channels and networks turns a video into an actual television program. “We’ve increased the sponsorship contract with the Travel Channel for a further year,” says Watson. “We’re in discussions with Sky Travel at the moment to do exactly the same thing, but I can’t say any more than that at present.”

The Worldwide Timeshare Hypermarket Difference
Worldwide Timeshare Hypermarket is proud to be one of the market leaders in secondary timeshare resales, providing to both buyers and sellers a very safe and professional service. With Worldwide Timeshare Hypermarket’s parent company being a developer, they have found from experience that among some of the main reasons why people do not buy timeshare direct from the developer is either the product is too highly priced for them, or they do not like the sales tactics/environment used.

Therefore when it came to resales, Worldwide Timeshare Hypermarket take a step back and allow both the buyer and the seller to approach them, which leaves buyers and sellers feeling relaxed and in control. Under no circumstances does Worldwide Timeshare Hypermarket cold call, so the client never feels under pressure from the staff at any time.

Instead, the company advertises extensively on international and national television and in the press, which means the client first has to call if they wish to either purchase or sell a timeshare. Worldwide Timeshare Hypermarket is then able to offer a full service for clients from beginning to end. The company advertises sellers’ weeks in the press as well as on their website; once a buyer is found, Worldwide Timeshare Hypermarket completes the transfer on the seller’s behalf, taking all the hassle out of having to sell privately.

For the purchaser, Worldwide Timeshare Hypermarket determines which product would suit their requirements and budget – and again, the company conducts a full transfer service where all the client needs to do is sit back, relax and when they become the legal owner enjoy their timeshare along with the family.

All monies are held in trust by Resort Fiduciary Services until the transfer is complete so the client knows they can relax happy with the knowledge that their money is safe until they become seen as the legal owner. Worldwide Timeshare Hypermarket does not take deposits and allows a full 14-day cooling off period; should the potential client be unable to afford the cost up front, Worldwide Timeshare Hypermarket is able to assist them with membership to WorldWide Plus, which is a club card allowing them to purchase with 6 months interest free and nothing to pay for 6 months.

Afterwards they can use this card on a similar basis to purchase further Worldwide Timeshare Hypermarket products if they wish. This club card is supplied by H.M.C Funding and Barclay Partner Finance – Worldwide Timeshare Hypermarket was the first European timeshare company to be offered this product.

Being a member of RDO (Resort Development Organization, which formerly was OTE/Organisation for Timeshare in Europe) is integral to Worldwide Timeshare Hypermarket’s beliefs and methods of working. RDO has provided a solid framework upon which Worldwide Timeshare Hypermarket has built a  professional and efficient procedure in assisting their customers, be they buyers or sellers, and this provides those customers with the confidence that they deserve when they are dealing with a reputable and trustworthy organization.

Macdonald Hotels & Resorts is the first shared-ownership developer to take advantage of Worldwide Timeshare Hypermarket's 60-minute TV programming offer

RDO not only ensures that its member companies are operating correctly, but it also works tirelessly to promote the image of timeshare throughout Europe. In this regard Worldwide Timeshare Hypermarket shares a common purpose and they are extremely proud of their involvement with RDO. They are also proud to add to the company’s close association with TATOC, whom they support and assist in every way that they can.

Future Collaborations
“I think it is absolutely vital that resale companies and developers have a good working relationship and provide a good level of service for their customers, both old and new,” Watson says. “This is one of the key reasons why I am always looking at ways to improve the developer’s understanding of who we are and how we operate.” In addition to the television programming, Watson says that another result of this has been Worldwide Timeshare Hypermarket’s “Indulgence” trial membership package, which allows the company to tap into the large market of new-to-timeshare customers while providing good quality leads to their partner developers.

“Other than this mutually beneficial relationship, it is key that we work closely with both the developers and trustees when we are processing a transfer of ownership and the flow of information between all parties involved and a speedy and efficient process serves to enhance our reputation and that of the resort,” notes Watson.

“We also offer wholesale purchases for developers and marketers; in some instances certain resorts have the ability, through using our stock, to sell additional exchange member resort week(s) to exchange members when they exchange onto their resorts, which works very well,” he says. “We can also come to arrangements with developer resorts that take in exchange weeks through their sales teams whereby we can take these weeks off their hands.”

For more information about creating a television program about your resort(s) or otherwise working with Worldwide Timeshare Hypermarket, call +44 870 443 1466 or visit www.timeshare-hypermarket.com.

About Worldwide Timeshare Hypermarket
Worldwide Timeshare Hypermarket is a highly professional company with an excellent reputation for customer care. We have been trading in timeshare resales for more than 12 years and currently have the largest database of timeshare weeks available, plus a long waiting list of buyers who are eager for specific weeks when they become available.

Our European Headquarters are located in Bournemouth, Dorset in the United Kingdom, so we conduct our business strictly in line with the Timeshare Act of 1992. We specialize in matching buyers to sellers and handle over 1000 such transactions each and every week, so when you are dealing with us, you can rest assured that you are dealing with the best in the business.

When buying through Worldwide Timeshare Hypermarket, you can be sure that you are in safe hands, with full protection provided. Your monies are deposited in an escrow account, administered by Resort Fiduciary Services Ltd. This means that no funds will be released until title has been transferred to the purchaser’s name, ensuring both parties to the agreement of sale are fully protected at all times.

We are full members of Resort Development Organisation (RDO), the governing body for timeshare in Europe. This association allows us to offer a safe and professional service to all our clients, ensuring that all legal obligations are adhered to every step of the way.

We are also Platinum Affiliates with TATOC the Timeshare Owners Association that is run on behalf of Timeshare owners by Timeshare owners.

Brand New ‘Timeshare – History in the Making’ Explains Benefits, Showcases Resorts

TATOC, the Timeshare Association, and Worldwide Leisure Group have joined together to launch “Timeshare – History in the Making” – a 30-minute programme explaining all the benefits associated with owning a timeshare – which will début tomorrow on the Travel Deals Direct channel (Sky 647) and air on the Travel Channel (Sky 251) subsequently.

The Travel Channel will first air the program at 9am on 7th November and then Travel Deals Direct, a shopping channel and sister station of digital television’s Travel Channel, will broadcast the special at 1.30pm on Saturday afternoon. It will be repeated throughout November on both channels, as well as being available to view on demand at www.traveldealsdirect.com.

The programme is split into several sections covering all aspects of timesharing and is interspersed with footage of typical timeshare resorts located on the Costa del Sol (Club La Costa, Marina del Sol), Cyprus (Paradise Kings Club) and Scotland (Macdonald Hotels & Resorts, Forest Hills). The broadcast also explains how exchange programmes work.

The presentation is the result of a combined effort between Harry Taylor, the CEO for TATOC, and Philip Watson of Worldwide Leisure Group. Throughout the half-hour Harry offers his insight on things such as management fees and the beauty of being able to exchange worldwide. He also shares his experiences as a timeshare owner. The idea behind the show is to educate people about timesharing in the comfort of their own homes.

This special programme is intended to be the first of many; other established developers, such as Devere Hotels & Resorts, are already showing interest in being part of future programming.

For more information on joining this initiative contact:
Phil Watson ~ Managing Director
Worldwide Timeshare Hypermarket
Tel: +44 (0)871 781 6 781
Mob: +44 (0)7770 498349
Email: philw@wwlg.co.uk

WORLDWIDE TIMESHARE HYPERMARKET and FOUR CHAIRS ADVERTISING are BREAKING DOWN ALL THE BARRIERS of timeshare.

Starting from the 1st of August Worldwide Timeshare Hypermarket Europe’s leading timeshare resale company are showing a 60 second commercial promoting the concept of timeshare. This will be shown on the new ‘Travel Deals Direct’ channel 647 on the Sky platform.

This is an industry first, as it’s not selling from the TV; it’s more about “finding out more” and trying to educate the public and increase their awareness of timeshare.

The ad explains that timeshare is the opportunity to own for life, with affordable luxury in five star accommodation around the globe. It also explains that you can exchange your week for similar resorts around the world if you so desire, giving you the chance to see the world, it also says “all you need to do is pay a realistic management fee, which covers the running of the resort, and pay for your flights”.

Worldwide Timeshare Hypermarket and Four Chairs Advertising have also teamed up with TATOC (The Association for Timeshare Owners and Committees) and Owners Perspective Magazine which gives those that watch the commercial the opportunity to explore further and provides a level of reassurance and transparency. 

Paul Mattimoe, CEO of Perspective International said “It is important, especially in the current economic climate where cost and value for money are paramount in the mind of the consumer, that leading companies within the timeshare industry take the opportunity to stand proud and begin to educate the next generation of timeshare owners.”

Phil Watson Managing Director of Worldwide Timeshare Hypermarket, with the technical direction of Terry Rose from Four Chairs Advertising, has negotiated sponsorship of the Travel Channel and already run a number of successful competitions. Terry said “the whole concept of timeshare being a main sponsor of a Travel Channel is truly amazing and a great achievement and with Phil Watson’s forward thinking, timeshare is moving forward with many other plans already in motion.”

DeVere Hotels & Resorts are be supplying a major prize for the competition in August, with Seasons PLC sponsoring the competition in September.

Worldwide Timeshare Hypermarket together with Seasons PLC will also feature on the Travel programme ‘travel today’, which is shown across Europe, again a major first in the world of timeshare.

Phil Watson was quoted as saying “we have made major steps towards educating the public about timeshare and what it has to offer.  We have the ability to offer a family the chance to go on holiday to luxury resorts at sensible prices and buy into a lifestyle.”

Phil added “Both myself and Terry have many projects in hand and welcome other resorts to join in, not only are resorts such as DeVere Hotels & Resorts and Seasons PLC gaining TV exposure, but they also get the chance to contact the competition entries afterwards, adding even more awareness of their respective companies and the timeshare industry.  

For more information on joining this initiative contact: 
Phil Watson ~ Managing Director 
Worldwide Timeshare Hypermarket
Tel: +44 (0)871 781 6 781
Mob: +44 (0)7770 498349
Email: philw@wwlg.co.uk