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	<title>Perspective Magazine &#124; Timeshare &#38; Fractional Ownership News, Resort Reviews &#38; Guides &#187; Starwood Hotels &amp; Resorts</title>
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	<description>Free independent publication providing timeshare, fractional, destination and residence club news, resort reviews, interviews and more</description>
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		<title>Le Méridien Hotels &amp; Resorts Continues North American Expansion With May 2010 Grand Opening In City Center Philadelphia</title>
		<link>http://www.theperspectivemagazine.com/le-meridien-hotels-resorts-continues-north-american-expansion-with-may-2010-grand-opening-in-city-center-philadelphia-014296</link>
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		<pubDate>Mon, 10 May 2010 18:22:35 +0000</pubDate>
		<dc:creator>Perspective Magazine &#124; Timeshare &#38; Fractional Reviews</dc:creator>
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		<description><![CDATA[Starwood Hotels &#038; Resorts (NYSE: HOT) have officially opened the doors of their newest hotel, Le Méridien Philadelphia. A ribbon cutting and grand opening ceremony included special guest speakers such as Philadelphia Mayor Michael Nutter, Pennsylvania Senator Larry Farnese, HEI Hotels &#038; Resorts Chairman and CEO, Gary Mendell, Starwood Group SVP of North American Development, Paul Sacco. ]]></description>
			<content:encoded><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ --><p>Starwood Hotels &amp; Resorts (NYSE: HOT) have officially opened the  doors of their newest hotel, Le Méridien Philadelphia. A ribbon cutting  and grand opening ceremony included special guest speakers such as  Philadelphia Mayor Michael Nutter, Pennsylvania Senator Larry Farnese,  HEI Hotels &amp; Resorts Chairman and CEO, Gary Mendell, Starwood Group  SVP of North American Development, Paul Sacco.</p>
<p>Located in the heart of Center City Philadelphia, the hotel is housed in  the former YMCA building designed by prominent American architect  Horace Trumbauer, who also designed Philadelphia&#8217;s Union League and  Museum of Art, among other well known projects of the Gilded Age. The  historic adaptive reuse property was developed for HEI Hotels &amp;  Resorts, who will be the owner and operator of the hotel. Le Méridien,  the Paris-born brand with an international presence of 105 hotels and  resorts, will increase its North American footprint to nine properties  with the opening of this newest hotel. Le Méridien Philadelphia will  serve as a U.S. flagship for the hotel group, joining Le Méridien  Chambers Minneapolis, which recently joined the brand&#8217;s portfolio in  February 2010.</p>
<p>&#8220;We are excited about our debut in Philadelphia, a city that shares Le  Méridien&#8217;s passion for art, culture and creativity,&#8221; said Eva Ziegler,  Global Brand Leader, Le Méridien and W Hotels Worldwide. &#8220;With its  vibrant arts scene, rich history and modern sophistication, Philadelphia  is an ideal fit for Le Méridien as we continue to strategically open  new hotels in primary, urban markets, cultural capitals and resort  destinations across North America and globally.&#8221;</p>
<p>Le Méridien Philadelphia provides an integrated contemporary lifestyle  experience, including 202 guestrooms and suites; a signature restaurant,  the French brasserie Amuse; stylish lobby bar, serving coffee by day;  and 5,000 square feet of flexible meeting space, including a 200-seat  Ballroom and the Abele Library, a 1,300 square foot reception space  overlooking City Hall. The hotel is adjacent to the Pennsylvania Academy  of Fine Arts and just one block from the Pennsylvania Convention  Center. Love Park&#8217;s gardens and fountains, the Avenue of the Arts, and  the boutiques and restaurants that line Benjamin Franklin Parkway &#8211;  Philadelphia&#8217;s Champs Elysees &#8211; are all located within walking distance  of the hotel.</p>
<p>Le Méridien has soared under Starwood since its acquisition in 2005,  plugging into the company&#8217;s industry-leading centralized services as  well as the group&#8217;s expertise of building world-class lifestyle brands.  Le Méridien has been fully redefined and has earned global recognition  for creating a curated, art driven guest experience from the moment of  arrival. In November 2009, Le Méridien arrival experience was awarded  &#8220;Most Innovative Concept in the Upscale Hotel Industry&#8221; at the 10th  Annual Worldwide Hospitality Awards in Paris.</p>
<p>For hotel reservations and more information about Le Méridien  Philadelphia, please visit www.lemeridien.com/philadelphia.</p>
<p><strong>About Le Méridien</strong><br />
Le Méridien, the Paris-born hotel brand currently represented by 105  properties in more than 50 countries, was acquired by Starwood Hotels  &amp; Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. Since then,  Le Méridien has gone through a brand re-launch, which included a major  portfolio consolidation through renovating, opening, and exiting off  brand hotels. As part of the new brand direction, French arts  provocateur Jérôme Sans was appointed cultural curator to support in  transforming numerous guest touch points and bringing unique and  interactive experiences to its guests. With close to 80 of its  properties located in Europe, Africa, the Middle East, and Asia-Pacific,  Le Méridien provides a strong international complement to Starwood&#8217;s  primarily North American holdings. Plans call for dynamic expansion of  Le Méridien hotels and resorts within the next five years, globally. Le  Méridien recently opened new hotels in Dallas; Panama City, Panama; and  Qingdao, Xiamen and Chongqing, China and will open in Oran, Algeria;  Xi&#8217;an, China; Taipei, Taiwan; and Philadelphia in the coming months. Le  Méridien has recently signed new hotel deals in Bangkok, Doha, Saigon,  Lagos, Cairo, and Mahabaleshwar and Lonavala, India. For more  information, please visit www.lemeridien.com.</p>
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		<title>Partnership Between W Hotels And Design Miami/Basel Announced</title>
		<link>http://www.theperspectivemagazine.com/partnership-between-w-hotels-and-design-miamibasel-announced-014056</link>
		<comments>http://www.theperspectivemagazine.com/partnership-between-w-hotels-and-design-miamibasel-announced-014056#comments</comments>
		<pubDate>Mon, 19 Apr 2010 15:47:11 +0000</pubDate>
		<dc:creator>Perspective Magazine &#124; Timeshare &#38; Fractional Reviews</dc:creator>
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		<description><![CDATA[Design Miami’s Renowned Designers of the Future Award is Renamed for the First Time, “W Hotels Designers of the Future Award”]]></description>
			<content:encoded><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ --><p><em><strong>Design Miami’s Renowned Designers of the Future Award is Renamed  for the First Time, “W Hotels Designers of the Future Award”</strong></em></p>
<p>As a reflection of design leadership and innovation, W Hotels  Worldwide, the hotel category buster, announced a partnership with  Design Miami/ Basel, the most prominent and substantive forum for  international design. This new alliance kicked off this morning at  Salone del Mobile in Milan, where Design Miami/ Basel announced its  annual Designers of the Future Award, which is now known for the first  time as the “W Hotels Designers of the Future Award.” The renowned  Award, launched by Design Miami/ Basel in 2006, recognizes young,  emerging designers whose work reflects exceptional innovation and beauty  in limited-edition design. It is the perfect pairing for W, whose  history is rooted in innovative design and who is dedicated to searching  and showcasing what’s new and next in design. With the support of W  Hotels, Design Miami/Basel is able to expand the benefits the Award  brings to the winners’ works, which will now live on after the fair in  various W Hotels globally.</p>
<p>“Design is at the core of W Hotels and is a source of innovation that  has and will continue to set us apart from other brands,” said Eva  Ziegler, Global Brand Leader of W Hotels Worldwide and Le Méridien. “We  are very excited to partner with Design Miami/Basel to work together in  identifying and collaborating with rising stars in design.  Salone del  Mobile, where the best of the best – including some of W’s notable  design partners – gather to exchange and celebrate new design ideas, is  the perfect setting to announce this all.”</p>
<p>The 2010 “W Hotels Designers of the Future Award” looks beyond pure  product and furniture design to embrace work that is even more  conceptually and technologically vanguard, bridging multiple areas of  practice, including art, sociology, science and experiential design. The  2010 Award winners include: Berlin-based studio Beta Tank; British  artist Graham Hudson; London and Berlin-based studio rAndom  International; and American post-industrial design studio Zigelbaum  Coelho. The selection committee was comprised of Ambra Medda, Director,  and Wava Carpenter, Associate Director, Design Miami/; Marcus Fairs,  Editor-in-Chief, Dezeen.com; and Mike Tiedy, SVP, Global Brand Design  &amp; Innovation, Starwood Hotels &amp; Resorts Worldwide, Inc, W’s  parent company.</p>
<p>“We are tremendously pleased to welcome W Hotels into the Design Miami/  community of exceptional brands and partners,” said Design Miami/  Principal Craig Robins. He adds, “Design Miami/ and W Hotels share a  common respect for quality and innovation, and together we will be able  to grow the scope and prestige of the Designers of the Future Award.”</p>
<p>When W opened its first hotel in New York in 1998, it created a new era  of hotel design and established itself as the clear leader in the  contemporary lifestyle hotel space.  Every W Hotel demonstrates a  passion for cutting-edge design, rooted in its location and interpreted  in a contemporary cool way that is brought to life through unique  collaborations with upcoming as well as renowned third party and  in-house designers. From the Ottoman-referenced glam of W Istanbul to  the design inspired by the dual personality of the British man at the  upcoming W London &#8211; Leicester Square (Fall 2010), each new W Hotel  begins with a design philosophy formed by Starwood’s in-house design  team and is then fueled and delivered by a unique collaboration between  the designers, architects, graphic designers, and W’s Global Fashion and  Music Directors.</p>
<p>W’s rapid and unrivaled global growth brings opportunities for new  design partnerships with established as well as upcoming designers.  For  W St. Petersburg, which will mark the debut of W Hotels in Russia when  it opens this Fall, W has partnered with acclaimed architects and  designers Antonio Citterio &amp; Partners to blend contemporary style  with Russia’s elegant traditions, while the innovative and award-winning  Dutch design firm Concrete has created a design that parallels the  personas of the English at work and at play for the soon-to-open W  London – Leicester Square. W’s first hotel in Paris, W Paris &#8211; Opera  will debut in early 2011 with interiors by Rockwell Group Europe (RGe).   Diego Gronda, Managing and Creative Director of RGe, the Madrid  satellite office of New York’s Rockwell Group founded by David Rockwell,  is leading the design, which takes its inspiration from Paris, the City  of Light, combined with the energy of New York, where W was born.</p>
<p>These new hotels will join W’s already prestigious European and Middle  Eastern portfolio, which includes W Istanbul by architect/designer  Geomim and W Doha Hotel &amp; Residences, which merges traditional  Arabian imagery with W’s signature contemporary cool, by London-based  United Designers. W’s European flagship and first hotel in Western  Europe, W Barcelona, was designed by Ricardo Bofill in the shape of a  giant sail and has already become a modern day landmark of the Barcelona  design-scape.</p>
<p>Rounding out W’s roster of current designer partners are Clodagh (W  Fort Lauderdale); Tony Chi (W Santiago); Glamorous Corp. and g+a (W Hong  Kong); Graft (W New York &#8211; Downtown); Yabu Pushelberg (W New York &#8211;  Times Square renovation); Thom Filicia (W Atlanta – Buckhead and W San  Diego and W Los Angeles &#8211; Westwood renovations); Patricia Uriquola (W  Retreat &amp; Spa &#8211; Vieques Island); and Patrick Jouin (W’s experimental  Extreme WOW Suite of the Future installation).</p>
<p><strong>About W Hotels Worldwide®</strong><br />
W Hotels is an innovative, contemporary, design-led lifestyle brand and  the hotel category buster with 37 hotels and retreats in the most  vibrant cities and exotic destinations around the world. Inspiring,  iconic, innovative and influential, W Hotels provides the ultimate in  insider access to a world of &#8220;Wow.&#8221; Each hotel offers a unique mix of  innovative design and passions around fashion, music and entertainment.   W Hotels offers a holistic lifestyle experience that is integrated into  the brand&#8217;s sensibility through contemporary restaurant concepts,  glamorous nightlife experiences, stylish retail concepts and signature  spas.  With more than 10 years of proven success, W Hotels is on track  to more than double its footprint by 2011. W Hotels and W Retreats have  been announced for Downtown New York, London, Paris, St. Petersburg,  Guangzhou, Shanghai, Bali, Koh Samui, and Verbier, among other  international destinations. For more information, visit www.whotels.com.</p>
<p><strong>About Design Miami/Basel</strong><br />
Design Miami/Basel is the most prominent and substantive forum for  international design, representing a convergence of commerce and  culture. Its annual shows in Basel, Switzerland (June) and Miami, USA  (December) bring together the most influential designers, collectors,  dealers, curators and critics from around the world. For more  information please visit www.designmiami.com.</p>
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		<title>Sol Meliá and LRA Worldwide Launch Global Brand Assurance Program</title>
		<link>http://www.theperspectivemagazine.com/sol-melia-and-lra-worldwide-launch-global-brand-assurance-program-012771</link>
		<comments>http://www.theperspectivemagazine.com/sol-melia-and-lra-worldwide-launch-global-brand-assurance-program-012771#comments</comments>
		<pubDate>Thu, 17 Dec 2009 16:07:52 +0000</pubDate>
		<dc:creator>Perspective Magazine &#124; Timeshare &#38; Fractional Reviews</dc:creator>
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		<description><![CDATA[Sol Meliá, the 15th-largest hotel chain in the world and the leading Spanish hotel and resort company, has launched a comprehensive brand assurance evaluation  program across its global portfolio of hotel and resort brands.  To execute the program, Sol Meliá has partnered with LRA Worldwide, Inc., a leading firm in the design and development of performance measurement and quality assurance programs for the hospitality and lodging industries.   ]]></description>
			<content:encoded><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ --><p>Sol Meliá, the 15th-largest hotel chain in the world and the leading Spanish hotel and resort company, has launched a comprehensive brand assurance evaluation  program across its global portfolio of hotel and resort brands.  To execute the program, Sol Meliá has partnered with LRA Worldwide, Inc., a leading firm in the design and development of performance measurement and quality assurance programs for the hospitality and lodging industries.</p>
<p>The brand assurance program is a crucial part of Sol Meliá’s “brand equity” strategy for all of its various brands.  The process began with a series of brand “boot camps” facilitated by LRA to help further define each brand and how that offering is delivered at the property level.  The evaluation program is designed to measure the effectiveness of the implementation process and delivery of a “branded” guest experience at each property.</p>
<p>“It is crucial to the continuing growth of our company that we consistently deliver what we promise across more than 28 countries and 300 properties,” explained André Gerondeau, Executive Vice President, Hotels for Sol Meliá. “LRA brings the right blend of hotel operational experience, brand sensibility and data collection expertise as our partner in this program.”</p>
<p>Each of Sol Meliá’s hotel and resort brands &#8211; including Gran Meliá, Meliá, ME, Innside, Tryp, Sol and Paradisus – has a customized evaluation protocol designed to measure its specific brand attributes.  In addition, there are a set of common standards that are measured across all brands.  All of the data is available at the corporate and property level via LRA’s proprietary online quality management reporting tool, TouchPoint Manager ™.   All reporting is available in both English and Spanish.</p>
<p>“Sol Meliá understands that the strength of a brand is in consistently delivering value and quality,” said John Roberto, LRA’s Senior Vice President and Managing Director, Quality Assurance. “Once we helped Sol Meliá define their brands, our charge was to distill those brand elements into measurable line items to ensure consistent execution.”</p>
<p>LRA provides a variety of branding, standards development and performance measurement services to seven of the top ten hotel companies in the world.  In all, LRA’s Quality Assurance practice conducts nearly 13,000 site visits and evaluations each year, either as a stand-alone offering or as an integrated part of an overall Customer Experience Management project.  In addition to its work with other lodging clients such as Hyatt Hotels Corporation, IHG, Sofitel Luxury Hotels, Grupo Posadas, Pestana Hotels, Starwood Hotels &amp; Resorts and Wyndham Worldwide, LRA works with industry leaders in Sports, Conference Centers, Timeshare, Gaming, Homebuilding, Retail and Travel.</p>
<p>The brand assurance program was officially launched in June at the Gran Meliá Colon in Seville, Spain.  Since then, LRA has conducted an additional 190 evaluations, with a full complement of evaluations scheduled for 2010.</p>
<p><strong>About Sol Meliá</strong><br />
Sol Meliá was founded in 1956 in Palma de Mallorca (Spain) and is the world’s leading resort hotel chain, as well as Spain’s leading hotel chain in both the business and leisure markets. It currently provides more than 300 hotels in 28 countries on 4 continents under its brands: Gran Meliá, Meliá, ME, Innside, Tryp, Sol, Paradisus and Sol Meliá Vacation Club. www.solmelia.com</p>
<p>Sol Meliá is the hotel company with the greatest number of properties in the exclusive club of “The Leading Hotels of the World” (seven hotels). In 2006, the “Corporate Reputation Institute” of New York ranked the company amongst the corporations with the best reputation in the world, the leading hotel company and the second highest ranked company in the travel industry. Sol Meliá is the only travel company included in the exclusive “Footse4Good Ibex” Spanish stock market index, and is the third ranked company in Spain amongst companies which generate the greatest degree of confidence and in the top three hotel chains for reputation.</p>
<p>The company currently employs more than 34,000 people worldwide with staff from over 80 different countries.</p>
<p><strong>About LRA Worldwide, Inc:</strong><br />
LRA Worldwide is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). We work with our clients to help them design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability.</p>
<p>In LRA’s 25-year history, we have grown from a provider of customized quality assurance evaluation programs for the hospitality industry, to a leading CEM consulting company offering a variety of client solutions. The evolution has been driven by our clients asking us one question – &#8220;How do we get better?&#8221; In response, we have built a range of performance measurement, research, training and consulting solutions to help them do so. Today, we are a growing company operating in more than 120 countries throughout the world, helping clients such as Starwood Hotels &amp; Resorts, the National Basketball Association, the PGA TOUR, InterContinental Hotels Group, Hyatt Hotels Corporation and Ritz-Carlton Clubs deliver exceptional customer experiences. Every touch. Every time. For more information, visit us at www.LRAworldwide.com.</p>
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		<title>Sheraton Cairo’s Annual Get-Together</title>
		<link>http://www.theperspectivemagazine.com/sheraton-cairo%e2%80%99s-annual-get-together-012399</link>
		<comments>http://www.theperspectivemagazine.com/sheraton-cairo%e2%80%99s-annual-get-together-012399#comments</comments>
		<pubDate>Tue, 20 Oct 2009 11:40:37 +0000</pubDate>
		<dc:creator>Perspective Magazine &#124; Timeshare &#38; Fractional Reviews</dc:creator>
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		<category><![CDATA[Ibrahim Fahmy]]></category>
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		<category><![CDATA[Sameh Abd el Wahab]]></category>
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		<guid isPermaLink="false">http://www.theperspectivemagazine.com/?p=2399</guid>
		<description><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ -->To celebrate achievements of the first ½ of 2009 and to honor the outstanding performance and the great effort exerted by associates to reach the peak &#38; maintain the hotel’s high standard, Sheraton Cairo’s Human Resources Department organized the annual associates Get-Together at the swimming pool “Le Mirage” The event was attended by Mr. Ibrahim [...]]]></description>
			<content:encoded><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ --><p>To celebrate achievements of the first ½ of 2009 and to honor the outstanding performance and the great effort exerted by associates to reach the peak &amp; maintain the hotel’s high standard, Sheraton Cairo’s Human Resources Department organized the annual associates Get-Together at the swimming pool “Le Mirage”</p>
<p>The event was attended by Mr. Ibrahim Fahmy, Managing Director, Starwood Hotels &amp; Resorts Egypt &amp; Sheraton Cairo’s General Manager, Mr. Sameh Abd el Wahab,   and Hotel Manager &amp; Director of Operations as well as the Executive Committee &amp; Department Heads.</p>
<p>The evening started with dinner followed by Mr. Fahmy’s speech, honoring the outstanding associates for the year 2009, and followed by Tombola, and distribution of prizes and DJ performance which filled the ambience with joy and ecstasy. The associates enjoyed a magnificent unforgettable celebration.</p>
<p><img class="alignnone" src="http://www.theperspectivemagazine.com/news/sheratoncairo.jpg" alt="" width="600" height="300" /><br />
<hr />For information on advertising and editorial opportunities with <a href="http://www.theperspectivemagazine.com" title="Timeshare &#038; Fractional Ownership Business Magazine">Perspective Magazine</a> &#038; <a href="http://www.ownersperspective.com" title="Timeshare &#038; Fractional Ownership Consumer Magazine">Owners Perspective Magazine</a>; the leading independent B2B &#038; B2C magazines for the timeshare and fractional ownership industries visit <a href="http://www.perspectiverates.com"><b><font color="#990000">www.perspectiverates.com</font></b></a><br />
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		<title>W Hotels Worldwide Opens First Western European Hotel With The New W Barcelona</title>
		<link>http://www.theperspectivemagazine.com/w-hotels-worldwide-opens-first-western-european-hotel-with-the-new-w-barcelona-012324</link>
		<comments>http://www.theperspectivemagazine.com/w-hotels-worldwide-opens-first-western-european-hotel-with-the-new-w-barcelona-012324#comments</comments>
		<pubDate>Thu, 08 Oct 2009 21:00:33 +0000</pubDate>
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		<category><![CDATA[London]]></category>
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		<category><![CDATA[Nova Bocana]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[W Barcelona]]></category>
		<category><![CDATA[W Hotels Worldwide]]></category>

		<guid isPermaLink="false">http://www.theperspectivemagazine.com/?p=2324</guid>
		<description><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ -->A Flagship for W Hotels Globally, W Barcelona is the Latest in the Brand’s Continued Expansion to Become a Global Powerhouse, Including Upcoming Openings in London, and Paris W Hotels Worldwide, the hotel category buster and industry innovator, today unveils a global brand flagship hotel, W Barcelona. An icon of stunning architecture rising high above [...]]]></description>
			<content:encoded><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ --><p><em><strong>A Flagship for W Hotels Globally, W Barcelona is the Latest in the Brand’s Continued Expansion to Become a Global Powerhouse, Including Upcoming Openings in London, and Paris </strong></em></p>
<p>W Hotels Worldwide, the hotel category buster and industry innovator, today unveils a global brand flagship hotel, W Barcelona. An icon of stunning architecture rising high above the Mediterranean in Spain’s most dynamic and stylish city, W Barcelona is designed by world-renowned Spanish architect Ricardo Bofill. Situated at Nova Bocana, where the glamorous Barceloneta beach boardwalk commences, the hotel has a commanding presence against Barcelona’s magnificent waterfront and skyline, and has already made its mark as a landmark in an ambitious urban renewal plan for Barcelona’s coastline. The 26-story, slender, sail-shaped W Barcelona sits perpendicular to the dock, showcasing unprecedented sea and city views from virtually every guest room. Global jetsetters and local tastemakers are already referring to the curved sandy and very exclusive bay adjacent to the hotel as Barcelona’s very own “Copacabana,” a reference that alludes to W Barcelona’s passion for design and fashion, which will be the key brand differentiators for this emblematic destination.</p>
<p>“Taking the W brand into the dynamic city of Barcelona, a European hub known for fashion, design and architecture, will mark a true milestone in W Hotels’ global expansion into the world’s most exciting and vibrant destinations,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “W Barcelona offers stunning architecture and innovative design from Ricardo Bofill, a renowned architect. His leading-edge design will set a dramatic stage for the W brand’s unique lifestyle positioning, soon to become a true flagship hotel for the W brand, offering insider access to a world of Wow.”</p>
<p>Through W Hotels’ unique and distinctive programming, W Barcelona will provide a contemporary lifestyle experience with a complete service offer. The hotel will feature 473 guest rooms, including 67 suites, two WOW suites and one Extreme WOW suite. W Barcelona will also offer guests Spain’s first Bliss® Spa; a signature restaurant by famed Michelin-Star rated and acclaimed Catalan Chef, Carles Abellan, featuring unparalleled views of the Barcelona shoreline; Eclipse, a glamorous rooftop bar with stunning vistas over the Mediterranean from London-based nightlife gurus, Ignite Group (the creative minds behind famed London nightclub, Boujis); the signature W lounge welcome experience featuring W BAR for cocktails and WAVE Restaurant; WET, a glamorous infinity-edged pool and bar, all surrounded by multiple sun terraces, inspiring exterior lounge decks, fully equipped cabanas, and one ultra-exclusive Extreme WOW Cabana with Jacuzzi and lounge deck. The hotel also features SWEAT state-of-the-art fitness facility outfitted with Technogym equipment featuring panoramic views of the Mediterranean, complemented by resident DJ sets to inspire high energy work out sessions.</p>
<p>W Barcelona features spectacular public spaces with more than 2,500 square metres of ultra-modern meeting and event space, including a unique Great Room (W Hotels’ interpretation of a ballroom) with breathtaking, unobstructed sea views, making W Barcelona more than the ultimate insider escape but also an ideal hotel for special events, meetings and celebrations. All of these offerings will be supported by the W brand’s signature Whatever/Whenever® service promise, providing guests whatever they want – from a private chartered yacht excursion along the Mediterranean coastline to an insider shopping spree from the vintage Catalan fashions to the latest Spanish designers – whenever they want it (as long as it’s legal!).</p>
<p>“W Barcelona is now the third W Hotel in Europe, Africa and the Middle East, following the openings of W Istanbul and W Doha Hotel &amp; Residences earlier this year,” said Roeland Vos, President, Starwood Hotels &amp; Resorts, EAME. “The W brand continues its fantastic growth and is on track to open ten more W Hotels in some of the region’s most sought after destinations, including London, Paris, and Milan.”</p>
<p>W Barcelona is at the beginning of the world-famous boardwalk La Barceloneta, first-class restaurants of Port Vell, pristine beaches and water sports of Puerto Olimpico, and a short stroll from the romantic cafés, fashionable shops and innovative nightlife options of Barcelona’s Old Town and Las Ramblas. The only hotel in Barcelona with direct access to the beach, W Barcelona anchors Passeig de Joan de Borbó, a massive redevelopment project slated to bring luxury retail, office and entertainment venues to this dynamic area.</p>
<p>W Barcelona is accepting reservations, including group arrivals and event bookings, from today onwards. To celebrate this divine debut, W Barcelona has introduced an exclusive opening offer for guests, providing a taste of W Hotels’ insider contemporary lifestyle experience. Starting at €249, the opening offer includes two welcome cocktails, daily breakfast for two, complimentary appetizer or dessert with dinner at W Barcelona’s signature restaurant, Bliss® Spa gift set, VIP access to Eclipse, the hotel’s rooftop destination bar, and an upgrade from a Wonderful Room to the next available room type. This limited celebratory offer is valid for stays between October 1, 2009 and February 27, 2010.</p>
<p>Starwood Hotels &amp; Resorts has a commanding presence in Spain with six of its nine world-class brands represented, including Westin, Le Méridien, The Luxury Collection, St. Regis, Sheraton, and now W Hotels. The grand hotels that make up Starwood’s Spanish portfolio include The Westin Palace Madrid, Marqués de Riscal, A Luxury Collection (Rioja), Hotel Alfonso XIII, A Luxury Collection Hotel (Seville), and Arabella Golf &amp; Spa Resort (Mallorca).</p>
<p><strong>About W Hotels Worldwide® </strong><br />
W Hotels is an innovative contemporary lifestyle brand and the hotel category buster with 34 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels is on track to double its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Boston, Hollywood, Huntington Beach, and Downtown New York. In Europe, W Hotels have been announced in Athens, London, Manchester, Milan, Paris and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman, and Dubai. W has plans to open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels’ first ski retreat. For more information, visit www.whotels.com.<br />
<hr />For information on advertising and editorial opportunities with <a href="http://www.theperspectivemagazine.com" title="Timeshare &#038; Fractional Ownership Business Magazine">Perspective Magazine</a> &#038; <a href="http://www.ownersperspective.com" title="Timeshare &#038; Fractional Ownership Consumer Magazine">Owners Perspective Magazine</a>; the leading independent B2B &#038; B2C magazines for the timeshare and fractional ownership industries visit <a href="http://www.perspectiverates.com"><b><font color="#990000">www.perspectiverates.com</font></b></a><br />
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		<title>Sheraton Hotel Guests Stay Free As Industry&#8217;s Most Recognized Brand Celebrates The Culmination Of $6 Billion Global Revitalization</title>
		<link>http://www.theperspectivemagazine.com/sheraton-hotel-guests-stay-free-as-industrys-most-recognized-brand-celebrates-the-culmination-of-6-billion-global-revitalization-012322</link>
		<comments>http://www.theperspectivemagazine.com/sheraton-hotel-guests-stay-free-as-industrys-most-recognized-brand-celebrates-the-culmination-of-6-billion-global-revitalization-012322#comments</comments>
		<pubDate>Thu, 08 Oct 2009 19:35:54 +0000</pubDate>
		<dc:creator>Perspective Magazine &#124; Timeshare &#38; Fractional Reviews</dc:creator>
				<category><![CDATA[* All News]]></category>
		<category><![CDATA[Starwood Hotels & Resorts]]></category>
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		<category><![CDATA[USA & Canada]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Dallas]]></category>
		<category><![CDATA[Four Points® by Sheraton]]></category>
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		<category><![CDATA[Phoenix Downtown]]></category>
		<category><![CDATA[Sheraton Hotels Resorts]]></category>
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		<guid isPermaLink="false">http://www.theperspectivemagazine.com/?p=2322</guid>
		<description><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ -->Check-in On Us &#8211; Thousands of Rooms on the House at 86 New and Newly Renovated Properties Visit sheraton.com/freenight to Register for Your Chance to Stay for Free on October 23rd Sheraton Hotels &#38; Resorts wants consumers to see what a difference $6 billion can make so the hotel giant is giving away thousands of [...]]]></description>
			<content:encoded><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ --><p><em><strong>Check-in On Us &#8211; Thousands of Rooms on the House at 86 New and Newly Renovated Properties Visit sheraton.com/freenight to Register for Your Chance to Stay for Free on October 23rd </strong></em></p>
<p>Sheraton Hotels &amp; Resorts wants consumers to see what a difference $6 billion can make so the hotel giant is giving away thousands of free rooms for one night only at 86 hotels throughout North America to celebrate the completion of the brand’s multi-billion global revitalization effort. Consumers can visit sheraton.com/freenight on October 6-9 to register for a chance to book a free room on October 23rd at new and newly renovated flagship hotels including the Sheraton Waikiki, Sheraton Boston, Sheraton Kauai, Sheraton Dallas and Sheraton Phoenix Downtown.</p>
<p>70,000 New Guestrooms, 300 New Lobbies and 100,000 New Beds Part of Multi-Billion Makeover</p>
<p>As part of a three-year global overhaul, Sheraton has invested more than $4 billion in new hotels, renovations and signature brand initiatives in North America and another $2 billion in new hotels overseas. Highlights include:</p>
<ul>
<li>70,000 new or newly renovated guestrooms &#8212; 50,000 in North America alone</li>
</ul>
<ul>
<li>More than 300 new lobbies featuring the brand’s innovative Link@SheratonSM experienced with Microsoft®</li>
</ul>
<ul>
<li>More than 100,000 brand new Sheraton Sweet Sleeper all-white, high thread count beds in 211 hotels and 83,000 guestrooms worldwide</li>
</ul>
<ul>
<li>98 renovated properties, nearly half of Sheraton’s North American portfolio, including high profile gateway properties like the Sheraton Denver, Sheraton Boston, Sheraton Seattle Hotel &amp; Towers and Sheraton Montreal and Sheraton Waikiki.</li>
</ul>
<p><strong>Global Powerhouse Boasts Highest Brand Awareness in the Industry </strong><br />
As Starwood Hotels &amp; Resorts Worldwide, Inc.’s (NYSE:HOT) largest and most global brand, Sheraton boasts more than 400 hotels in 70 countries with a global brand awareness among business travelers at 92%, the highest global awareness of any hotel brand in the world. Making up more than 44% of Starwood’s total rooms, Sheraton is a key focus for Starwood, especially as the company aggressively prepares to own the upswing as the economy recovers. As yesterday’s staycations, canceled meetings and postponed business trips become tomorrow’s pent up demand, travelers will return to the road and find the newest portfolio in the Sheraton brand’s history. In fact, 60% of Starwood properties &#8211; including all nine brands &#8211; will be brand new or freshly renovated by the end of 2009.</p>
<p>“We have spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and as the economy begins to recover Sheraton is in an enviable position, poised to come out of the gate fast and leverage our new flagship hotels, renovated properties and signature brand offerings,” said Frits van Paasschen, Starwood CEO. “When travelers return to the road en masse, Sheraton will be ready.”</p>
<p><strong>Revitalization Plan already Bearing Fruit as Guest Satisfaction Scores Reach Historic Highs </strong><br />
Sheraton Hotel’s efforts to revitalize the brand kicked off in 2007, and as the impact of these efforts take hold in hotels worldwide, the brand is beginning to reap rewards and measurable success, including:</p>
<p>Sheraton Guest Satisfaction scores are the highest in its history, with overall satisfaction at 8.12 out of 10, year-to-date, surpassing the brand’s own goal. Likelihood to return to the brand has increased from 7.89 to 8.78 and Meeting Planner Satisfaction scores are also at an all time high.</p>
<p>Sheraton has opened 57 new hotels worldwide since 2007 with 10 more slated to open by the end of the year &#8212; more than any other Starwood brand</p>
<p>In addition, Sheraton has removed more than 38 hotels worldwide including 24 in North America that could not meet the brand’s new standards. 4 more will exit the brand by the end of the year.<br />
Over the next three months, Sheraton will mark the completion of a $500 million investment in renovations to existing properties, including multi-million dollar efforts at the Sheraton Denver, Sheraton Dallas and Sheraton Montreal, as well as the highly-anticipated November opening of Sheraton Puerto Rico Convention Center Hotel &amp; Casino, a $210 million, 503-room property that will be the first new full-service hotel and casino built in San Juan in more than 10 years.</p>
<p><strong>Seeing is Believing &#8212; Thousands of Travel Pros to Attend Sheraton Open House Events </strong><br />
In addition to giving away thousands of room nights to showcase its recently renovated and new properties, the brand will host a three-day open house for meeting planners, corporate travel buyers, social event planners and other travel influencers, September 29-October 1. The event will spotlight a selection of Sheraton Hotels “best in class” hotels, including: Le Centre Sheraton in Montreal, Sheraton Chicago Hotel &amp; Towers, Sheraton Birmingham Hotel, Sheraton Dallas Hotel, Sheraton Denver Hotel, Sheraton Phoenix Downtown Hotel, Sheraton Seattle Hotel &amp; Towers and Sheraton Waikiki Hotel.</p>
<p>Sheraton Hotels &amp; Resorts, like all brands within Starwood’s robust portfolio, is proud to offer the Starwood Preferred Guest® program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG® offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.</p>
<p><strong>About Sheraton Hotels &amp; Resorts </strong><br />
Sheraton helps guests make connections at more than 400 hotels in 75 countries around the world. It is owned by and is the largest and most global brand of Starwood Hotels &amp; Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 966 properties in 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.<br />
<hr />For information on advertising and editorial opportunities with <a href="http://www.theperspectivemagazine.com" title="Timeshare &#038; Fractional Ownership Business Magazine">Perspective Magazine</a> &#038; <a href="http://www.ownersperspective.com" title="Timeshare &#038; Fractional Ownership Consumer Magazine">Owners Perspective Magazine</a>; the leading independent B2B &#038; B2C magazines for the timeshare and fractional ownership industries visit <a href="http://www.perspectiverates.com"><b><font color="#990000">www.perspectiverates.com</font></b></a><br />
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