“This is a completely different economic climate, and therefore a completely different marketing, sales and PR climate as well,” says Luca Franco, President of Luxury Leisure Properties International (LLPI) “We have already created many successful mixed use products in the past, and now we are moving creatively forward with our newest project, Vallarta Gardens, on Banderas Bay near Puerto Vallarta.”

It is no wonder Luca is proud. Even in this capricious economic climate, the Vallarta Garden’s launch in
mid December 2009 has created major buzz. Its location is on Banderas Bay, a peaceful body of water that
spans about 40 miles, and is protected by the Sierra Madre Mountains. This area is known as the Nayarit
Riviera, located on the Pacific, non-Hurricane side of Mexico, midway between Puerto Vallarta and Punta
Mita, near a picturesque town of La Cruz de Huanacaxtle.

“And this beachfront getaway is much more than the phrase implies.” Luca comments, “It is a boutique resort, with endless luxury amenities. A few minutes away from the residences owners have access to Jack Nicklaus and Tom Weiskopf signature golf courses. There is also is a yacht on the property for owners and members to use. Sportfishing and pleasure cruising are just two of the great amenities here. And then there is the spa… on the beach!”

Vallarta Gardens combines fractional, full ownership and basic vacation rental structures. The homes
themselves are between 3,500 and 5,000sf, four and five bedrooms respectively. Pricing starts at $80,000
for 1/13th share.

Luca is one of the few people in the luxury fractional industry whose international reputation is widely
known and respected. Multilingual, multicultural, and of European descent, he has been involved in finding
and creating successful fractional projects for the past decade. He puts teams together that define the who’s
who of the fractional interest industry. Jim Marmorstone, Lisa Manley, Sarah Rezak, Andrew Berry, Daned
Kirkham, Eric Pierce and others who are very well-known as the best of the best when it comes to
negotiating, sales, marketing, now consult for the various LLPI projects.“ We have hand picked the best in
the fractional field, and can call on them anytime to create new strategies for each of our projects.”

LLPI is an international advisory and management company servicing developers and investors in luxury
mixed-use hotels & resorts. Luca said: “Our aim is to maximize value for the hospitality real estate asset
by applying creative strategies towards leisure real estate product and drive significant synergies between
the different hotel and resort components.

LLPI is working in partnership with Valhalla group, with its visionary president Preben Vestdam, in EMEA
to deliver a consistent global product line sharing resources, know-how and operating processes &
procedures.

LLPI has also established a preferred alliance with Strategic Hotels & Resorts, a leading owner, developer
and asset manager of luxury hotels in North America and Europe. SHR is viewed as the pioneer and “blue
chip” of hotel and resort asset management today with its leading edge systems setting the standards for
operators and owners alike.

One of the more fascinating aspects of Vallarta Gardens is the marketing decision to include a major
emphasis on the Mexican market. As Luca says, “We are, of course vitally connected to the American and
pan-Asian market as well, but we know that Vallarta Gardens is only three hours away from Guadalajara,
Mexico, with nearly 5 million people, and we believe that many of them want and need a beachfront
getaway.”

Luca pauses, then says, “Actually, we all need a beachfront getaway, and Vallarta Gardens, combines the
best of both. It is a true sanctuary.” – By Susan Kime.

Valhalla Associates Limited and Luxury Leisure Properties International LLC today announced that they have formed a partnership to jointly service owners and developers of mixed-use hotel and resort complexes where leisure real estate is integrated with luxury hotel operations.

The two companies offer advisory and turn-key project management services ranging from product concept, market research and financial feasibility analysis to implementation and management of the developer’s marketing & sales operation for leisure real estate products such as Fractional Ownership and Private Residence Clubs.

While Valhalla Associates focuses on the Europe, Middle East and Africa region based out of London, LLPI is servicing developers in the Americas region from their offices in Chicago.

“Our partnership with LLPI will ensure developers a consistent service and access to luxury leisure real estate resources and distribution know-how across the regions” said Preben Vestdam, President of Valhalla Associates. He continued: “In the current economic environment, developers of mixed used hotels and resorts are looking for creative solution where their leisure real estate products better adapt to today’s economic reality. Fractional Ownership and Private Residence Clubs with global distribution reach can in some cases be the answer”.

Luca Franco, President of Luxury Leisure Properties International added; “Our current joint client portfolio counts developers of hotel and resort properties operated by hospitality brands such as Four Seasons and the Ritz-Carlton. Our partnership with Valhalla Associates will really extend our global reach in the luxury end of leisure real estate.”