The timeshare and fractional industry’s leading independent information provider is expanding its corporate presence into Latin America.  

Perspective Magazine announces the latest expansion of its global brand with the establishment of a new regional operation in Cancun, Mexico as the foundation of its corporate move into Latin America. To lead this expansion, the company has hired Joana Gonzalez as Director of Business Development – Latin America.

“Expanding into a new region is always exciting, but selecting the right people for your team is critical.” said Paul Mattimoe, President & CEO, Perspective International. “Joana’s knowledge of Latin America through her previous roles within the industry, and her natural drive and energy perfectly compliment our vision for company growth and we look forward to helping build her team which will deliver incredible services to so many resort developments throughout such a vibrant region.”

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The independent multi-media information leader for the timeshare and fractional industry is expanding its North America operation.

Timeshare and fractional ownership information provider Perspective Magazine announces that Steve Luba has been promoted to the position of Chief Operating Officer for the company’s North America operation. He will continue to report to Paul Mattimoe, president and CEO of the Perspective group of companies.

“We are very excited to have Steve take the reins of our North America business,” said Mattimoe. “Our Perspective Magazine North America edition has grown rapidly this year, cementing its position as the largest independent publication in print and online for the region. Now, with the development of our GNEX Conferences and other projects we have in the pipeline, we plan to expand our U.S. based team which Steve will manage along with the implementation of our various multi-media initiatives into the Canadian, U.S., Mexican and Caribbean markets.”

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Timeshare and fractional ownership magazine publisher Perspective International increases its presence in North America with the appointment of Rosanne Luba as director of sales for the region.

Luba, who is based in Orlando, Florida, will directly contribute to the ongoing growth of the company throughout the United States, Mexico, Canada and the Caribbean. Perspective International Ltd has seen rapid growth over the past few years, most notably through Perspective Magazine and Owners Perspective Magazine.

“I am very excited to be joining such a successful organization. Perspective Magazine has been an information leader in the timeshare industry for a number of years and the credibility, integrity and innovation of people such as Paul and Sharon Mattimoe are what attracted me to this position. The expansion plans for this year will position Perspective North America as the must-read source of information for vacation ownership and I can’t wait to get started .“ Said Rosanne Luba.

Prior to joining Perspective International, Luba was sales training and T.O. director for Sell My Timeshare Now. She began her tenure as a sales representative in SMTN’s Florida office in October 2003 and was promoted to sales manager in 2004. She was then promoted to director of sales following her relocation to the New Hampshire office, a position she held from 2006 through 2009.

Prior to working with SMTN, Luba worked as an advertising sales consultant for a newspaper in her native Australia following a successful 17-year career as a sales and marketing tour manager for Holland America cruise line. She has had an extensive career in achieving and exceeding sales targets, public speaking, advertising and marketing, creating and developing marketing materials and developing motivational sales strategies.

“Since launching the dedicated North America version of Perspective Magazine and with a similar move planned for our consumer publication imminent we are seeing our goals for the region being achieved and so we are delighted to welcome Rosanne to the team, who will be establishing our Orlando based sales and marketing team.” Said Paul Mattimoe, CEO of Perspective International.

Perspective Magazine – which comprises of two editions: Perspective Magazine North America and Perspective Magazine International – has become the most read independent trade publication globally for the shared ownership industry and become media sponsor of 19 major industry events around the world.

Owners Perspective Magazine is the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to be made available to the general public via a variety of high-profile distribution channels through major brands, including, but not limited to, more than 150 first class airport lounges worldwide with over a dozen airlines such as British Airways, Virgin Atlantic, Emirates, Singapore Airlines, American Airlines, United Airlines, Delta and more, as well as in luxury hotels, resorts, spas and golf clubs. Through each of these outlets, Owners Perspective Magazine positively exposes consumers to timeshare and fractional vacation products, as well as destination and private residence clubs.

For more information on advertising and editorial opportunities call Rosanne Luba on 407-362-1540 or visit http://www.perspectiverates.com

A special Shared Ownership Summit is being offered in association with this year’s Arabian Hotel Investment Conference (AHIC), co-hosted by RCI on 1st May 2010, 1:00 – 5:30 p.m., at Madinat Jumeirah, Conference Centre, Dubai. Perspective Magazine will be a sponsor of this essential forum for developers, investors and hospitality firms who are recognising the renewed importance of timeshare, fractional and private residence clubs as integral components of mixed-use developments.

“Perspective Magazine is playing a key role in the shared ownership industry by highlighting trends, opportunities and generally driving awareness of vacation ownership, fractional and private residence club models,” says Jeff Tisdall, Managing Director, RCI Middle East and North Africa. “We are extremely appreciative of their continued support of both RCI and the upcoming Shared Ownership Summit in Dubai.”

The Summit will offer real, executable solutions that fully leverage today’s market conditions and will feature an unprecedented gathering of global and regional industry leaders. Participants can either register for the Summit directly, or upgrade their AHIC conference package to include the optional session.

“We are delighted to be a part of the Shared Ownership Summit,” says Perspective CEO Paul Mattimoe. “Perspective Magazine is all about disseminating useful, important information to the shared-ownership industry, and that is exactly what this event will accomplish as well.”

The Shared Ownership Summit will offer participants:

•The Perspective of Global Industry Leaders – Hear their views on the future direction of timeshare, fractional, private residence and destination club businesses.

•    Market Opportunities – Today’s new market conditions have significantly enhanced the prospects for shared ownership in MENA; find out why.

•    Sales, Marketing and Operating Solutions – Hear everything from support in developing in-house capabilities to turnkey operating models designed for developers and asset managers.

•    The Luxury Segment – Brand experts and leaders in branded residential will discuss future opportunities.

•    The CEO Shared Ownership Handbook – An essential tool kit for senior business leaders.

•    2010 Shared Ownership Survey – NorthCourse, RCI’s shared ownership consulting arm, will present its latest market research.

Registration fees are $500 for those attending the Shared Ownership Summit only, with a preferred rate of $350 for AHIC attendees.

To register for the Summit or for more information, please call +971 (0)4 390 0049, e-mail ahic@meed-dubai.com or visit www.registrationline.org.uk/ahic/event303/reg.asp. Information on the Arabian Hotel Investment Conference is available at www.arabianconference.com.

Christel House International and Perspective International are pleased to announce that Perspective Magazine has been named the official media sponsor of the 2010 RCI Christel House Open, a unique international charity golf tournament with a global scale. This year’s event will see golfers compete in charity tournaments hosted on courses on five continents. On and around June 7, 2010, approximately 2,000 golfers are expected to participate on courses around the world.

“The Christel House Open is delighted to welcome Perspective Magazine as the tournament’s official media partner this year,” says Cheryl J. Wendling, senior vice president, Christel House International.

“Perspective’s participation further strengthens ties between the global timeshare industry and Christel House, and creates added value and exposure for our event-wide sponsors and site hosts.”

The annual event will be an incredible and unique day of golf for players across the globe… and all to raise funds for impoverished children through Christel House, a registered 501(c)(3) public charity.

One-hundred percent of the proceeds will directly benefit the children of Christel House. These funds are applied to programs and services and are not used for any administrative expenses, professional solicitors or fundraising consultants.

The children of Christel House

“Having visited Christel House South Africa, it is a pleasure to continue to be able to expand on our support for Christel House and I urge all industry leaders to support this organization that truly impacts on children’s lives and the communities around them,” says Paul Mattimoe, CEO, Perspective International.

Sponsorships
The RCI Christel House Open, featuring nearly 20 participating courses worldwide, offers a great many sponsorship opportunities on the event-wide and local tournament levels. Benefits include, but are not limited to:

•    Naming rights and product promotion
•    Networking and customer hospitality
•    Product placement at sites and in player giveaways
•    Complimentary, competing foursomes
•    Advertising space in event programs, magazine, and newsletters
•    Signage, media, sponsor recognition at events and more.

2010 Participating Tournaments
Following is a list of confirmed locations for the 2010 RCI Christel House Open.

Boonville, New York – Woodgate Pines Golf Club
Avon, Colorado – Gypsum Creek Golf Course
Carmel, Indiana – Woodland Country Club
Christmas Mountain, Wisconsin – Christmas Mountain Village Resort
Daytona Beach, Florida – LPGA International Champions Course
Gatlinburg, Tennessee – Bent Creek Golf Course
Kissimmee, Florida – Orange Lake Resort and Country Club
Myrtle Beach, South Carolina – Members Club @ Grande Dunes
Palm Beach Gardens, Florida – PGA National Resort and Spa
Scottsdale, Arizona – Camelback Golf Club
Vista, California – Shadowridge Country Club
Williamsburg, Virginia – Golden Horseshoe Golf Club Green Course
Caracas, Venezuela – Valle Arriba Golf Club
Perivale, Middlesex, UK – Ealing Golf Club
Bangalore, India – Course to be announced
Mexico City, Mexico – Course to be announced
Capetown, South Africa – Course to be announced
Johannesburg, South Africa – Course to be announced

Interested in playing or sponsoring a tournament? E-mail Becky Arnett or call her on 317-464-2009, or visit www.chopen.org to find a tournament near you.

********** PLUS **********
SAVE THE DATE: SEPTEMBER 26 – OCTOBER 2, 2010
2010 Christel House Donor Excursion to India
Experience the magic of Christel House India first hand!
We’d love to have you join us to experience the magic and mystery of India, and to see the transformation taking place in our children. Details are being finalized now, so be sure to block the dates in your calendar.
If you would like to receive more information about the Donor Excursion to India, please contact Christel House at trips@christelhouse.org or 317-464-2341.

C.A.R.E. (Cooperative Association of Resort Exchangers) is pleased to announce that Perspective International Ltd is a media sponsor of its 50th Semi-Annual Conference, which will be held April 24 through 27,2010, at the Hilton New Orleans/St. Charles Avenue in New Orleans, Louisiana.

“In these trying economic times a nonprofit organization such as the Cooperative Association of Resort Exchangers, C.A.R.E., must consider every tool available to spread its message,” says Alain Carr, president of C.A.R.E. “Perspective International, a C.A.R.E. media sponsor, provides our association with advertising opportunities to remind current members of the value of belonging to C.A.R.E. and to inform potential new members of the benefits of membership. C.A.R.E. and its members benefit from advertising in Perspective International by keeping our association at the forefront of the vacation travel industry.”

This 50th semi-annual conference will offer powerful sessions with motivational and informative speakers ready to share their wisdom and insight. Those attending event will not only get to experience one of the U.S.’s most desired vacation destinations, but they also will get to meet up with numerous industry suppliers and purchasers. This is a don’t-miss opportunity to re-connect with old associates and even develop new relationships to provide the tools needed to succeed in this ever-changing, multifaceted, vacation industry.

“Perspective is delighted to be a media sponsor for this conference,” says Paul Mattimoe, president and CEO of Perspective International Ltd. “C.A.R.E. nicely fills a niche in the shared-ownership industry that serves resort developers and, ultimately, owners of vacation interests.”

The Hilton New Orleans St. Charles is located in the heart of the New Orleans Central Business District, three blocks from Canal Street and blocks from the world-famous French Quarter and Bourbon Street. The landmark building was originally built in 1926 as the Masonic Temple and was the second high-rise building to be constructed in the Central Business District. It has undergone an $11 million renovation and has re-emerged as the newest upscale, premier hotel experience in the Crescent City.

For room reservations, call: 1-888-490-6547 or 1-504-524-8890.

About Perspective International Ltd
Perspective International Ltd is an award-winning leader in cross media marketing/advertising for the timeshare and fractional ownership industry, dedicated to catering for the individual needs of your brand, product, service, clients, customers and employees through a suite of unique publications, websites and services.

For more information, call 1-407-792-2343 or visit www.perspectiverates.com.

About C.A.R.E
C.A.R.E. is a trade association established in 1985 by representatives of timeshare resorts who found that by exchanging vacation inventory among themselves, they were better able to satisfy their owners with increased vacation opportunities. Today, member companies are also able to utilize inventory and generate revenue through wholesale rentals while continuing to offer expanded exchange and fulfillment options.
C.A.R.E. is not an exchange company, it does not own or control inventory or guarantee fulfillment of travel requests, and/or rental or sale of any type of inventory, service or product. C.A.R.E. provides a networking platform that offers the tools for individual business enhancement while requiring its Member companies to adhere to its Code of Standards and Ethics.

C.A.R.E. member companies currently offer 2500 vacation properties and service approximately one million vacation owners and members. C.A.R.E. is an international organization, with members throughout the United States, Canada, Mexico, Europe and Australia.

Visit C.A.R.E. online at www.care-online.org for information about membership and upcoming conferences.

Attendees from across Europe and around the world converge in London to attend the first FORUM Conference, which served as 2009’s main event for the European shared-ownership industry.
By Matt McDaniel, editor

2009 was bad enough. And in a year without a conference held by the Resort Development Organisation (RDO; formerly known as the Organisation for Timeshare in Europe or OTE), at least some shared-ownership professionals were neither pleased with how 2009 had gone so far nor entirely optimistic about 2010.

“We were all disappointed we were not going to have an event this year, but then we had this event,” said RCI Vice President of Development Dimitris Manikis. “Everybody was a bit negative in the beginning, but everybody’s leaving with a smile on their faces – we heard some great success stories, and I think we’re all ready for a challenge in 2010. We’re a great bunch of people, great companies, great people to work with, and I think we’re going to have a great year.”

So what turned people’s attitudes around? It was, in this case, participation in The FORUM Conference, held 9 and 10 December at the Sofitel London Heathrow Hotel. The FORUM was a not-for-profit event arranged and hosted by Generator Systems and Perspective Magazine to enable the European timeshare and fractional industry and international guests to reflect on the economic downturn of 2009 and discuss best practices and innovative ideas for 2010.

An Event Overview
Spanning all aspects of the shared ownership industry, The FORUM drew from the experience and knowledge of more than 30 industry experts from Europe, USA, Asia, South Africa and Mexico. A combination of seasoned veterans (and a few outstanding newcomers), inspiring speakers, panelists and moderators took a look at the difficulties of the past year and then looked forward to new opportunities.They discussed everything: legal and financial hurdles, the need to adapt and the desire for change, new sales and marketing techniques, regional and local challenges and more. But perhaps most importantly, topics actually were discussed by everyone.

Each person in attendance was given ample opportunity to pose questions, make comments, and even disagree with a presenter, which happened more than once. This combination of expert advice and instant vox populi feedback translated into real-world answers and oftentimes practical, workable solutions to challenges facing our industry. The FORUM provided an honest, open and frank environment to share views and encourage cooperation as we enter a new era.

What’s more, in various sessions participants broke down the issues by geography, evaluated and analyzed the latest industry statistics and facts, and talked directly with RDO leaders about legislative changes and other issues facing shared ownership. According to FORUM attendees, two of the main reasons for attending the event were networking and hearing the latest industry news. The FORUM powerfully met both these objectives: Shorter sessions and an intimate and relaxed setting for coffee breaks and lunches maximized networking opportunities, and knowledgeable speakers coupled with a truly interactive format meant that those there heard up-to-the-minute reports on what was going on in shared ownership worldwide.

Importantly, the conference content worked on two levels: Long-time industry players were able to glean knowledge from their peers, while new entrants to the industry could learn a great deal.

“There was practical information that we need. Especially for us, a development that’s just starting to go into the fractional industry, so this is exactly the kind of forum that we need to gain credible information and all the details we don’t know about,” said Regan Berger, sales and marketing director for Promotora Golf Fain S.L. “[The legal session] which essentially opened our eyes to a few things that we hadn’t thought about thus far.”

“It’s always good at least once a year to catch up with your fellow industry experts and to swap stories and to see how they’re getting on in this business,” said long-time industry player Peter Booth, managing director of Pestana Vacation Club. “And once again find out if you can learn a little bit, because you never stop learning in this business and there’s always something to pick up and take away and implement back home at your resorts. For me it’s been enlightening and a couple of things that I’ve penciled in to follow up when I get back to Madeira.”

Popular Sessions
Session highlights according to attendees were the sales and marketing and fractional sessions, as well as the open-agenda, open-mic Gloves Off! session.

In the session, Selling & Marketing to the new consumer: What Works for You?, panelists and participants shared what worked and what didn’t over the past 12 months; listened with interest as Philip Watson, managing director of Worldwide Timeshare Hypermarket, described a new TV advertising program that looks set to unleash a sustainable cost-effective route to market; and heard Paul Mattimoe, CEO of Perspective International, describe how his consumer publication, Owners Perspective Magazine – through aligning with major brands outside of the industry, such as British Airways – was proving that consumers have a greater appetite for timeshare and fractional products than some would think.

In another session, Is Fractional the Future of the Shared Ownership Industry?, panel speakers and members of the audience opened up about what actually was selling in 2009, providing actual sales totals at various properties worldwide. Attendees also discussed the various definitions of the word fractional and debated the differences between fractional and timeshare interests. It was clear that most fractional developers still wanted to disassociate themselves from the timeshare industry, despite hearing that the two products were in fact legally considered the same type of product.

The Gloves Off! session lived up to its name, as attendees fiercely continued their examination of fractionals and where again some fractional developers still battled with definition issues, even when comments came from other developers and even fractional exchange companies to the contrary. But most importantly, this session allowed for a much needed group discussion to take place that involved major players in the industry debating (and essentially shaping) the future of the shared ownership industry – something that in Europe, at least, is extremely rare. On a separate topic in this same session, delegates also got into a quite-spirited and controversial discussion of how to rid the industry of unscrupulous holidaypack scammers.

But the meeting was not all about heated debate on serious subjects. The FORUM scored a major coup in featuring two industry icons, each of whom had scarcely spoken at shared-ownership events during the past 10 years. John Spence, chairman and owner of Karma Royal Group, has over 25 years in the business, but he delighted the crowd with brilliantly funny anecdotes from his pre-resort music-industry days and his early days in our business. Roy Peires, chairman and founder of Club La Costa Resorts & Hotels, fascinatingly explained how his company came to be among the leading lights of timeshare in Europe and one that is, by its innovative and progressive approach, defining the standard and shaping the way in which its more than 50,000 members enjoy their holidays.

Summing It Up
“Without an RDO conference [in 2009], there were few opportunities for all interested parties within the industry – developers, exchange companies, finance companies – to actually get together in one place and at one time and not just socialize, but talk business,” said Michael Myers, Interval’s vice president of resort sales for Europe, the Middle East and Africa.” And without it, we would have had to wait a whole year. If you don’t bring the industry together, it tends to go off in separate directions.”

Others agreed with Myers’ assessment. “It’s very easy to get down when you read doom and gloom in the papers all the time,” commented Leslie McCann, group marketing director for Seasons Holidays Plc, who effused about The FORUM and then mentioned an additional benefit to attending: “If you just come away from an event like this with one idea and make it your own, that’s what it’s all about, really.”

Overall, people seemed to really enjoy the event in addition to appreciating its business benefit. Further attendee feedback indicated they also believed the conference was a good value for the money and that it was well-organized, two reasons why those who took the time to comment rated the meeting as either good or excellent overall.

“It’s been fantastic, bringing everyone together,” saidRobin Mills, communications chairman for RDO. “I’m really grateful for what Generator and Perspective have done. It’s been the right mixture of networking, sessions, individual speakers and party.”

Possibly most significant, however, is that many attendees left the conference with a positive outlook for the future of the industry. “It’s been a great time for the industry to come together, and I think we’ve accomplished a lot,” says Interval International Managing Director David Clifton.

“It looks like people are optimistic that 2010 is going to be better than 2009.”

Generator Party Rocks The FORUM
Of course, there was a Generator party at The FORUM – and Generator-hosted bashes are renowned for their great music, freeflowing drinks and let-down-your-hair fun.

The evening began with an elegant dinner and good conversation. A supposed maître d’, chef and server turned out to be a trio of gifted operatic singers in an extremely entertaining comic routine that captivated the entire audience.

Later, as people moved from the dining to the dancing, an energetic and talented cover band got people moving and grooving right away. It also didn’t hurt to have the conference’s “Generator Girls,” who were dressed all in white and had been serving champagne at the entrance, move inside and invite attendees to join them on the dance floor.

It has been said that many times that our industry “knows how to party,” and perhaps it is best to borrow a phrase from Las Vegas: What happens at the Generator party stays at the Generator party.

“There were a few sore heads this morning,” noted Robin Mills on the day after the party, “including mine.”

Perspective International, a PR & media company specializing in the timeshare and fractional ownership industry and publishers of Perspective Magazine and Owners Perspective Magazine, has announced that Perspective Chief Executive Officer Paul Mattimoe will speak at the 2010 Ragatz Associates Fractional Interest Conference, which will take place March 29 through 31 at the Fairmont San Francisco.

“Ragatz Associates is fortunate to have Paul Mattimoe of Perspective International be one of the featured speakers at our forthcoming 10th Annual Fractional Interest Conference,” says Richard L. Ragatz, Ph.D., president of Ragatz Associates. “Paul is widely recognized as an expert on the topic on a global basis in regard to industry trends, supply and demand conditions, and most active companies. He is expected to be a major addition to this year’s conference.”

The 2010 Ragatz Associates Fractional Interest Conference will mark its 10th anniversary. What started as a small seminar with 50 participants has grown to be one of the most widely recognized and respected conferences on the fractional interest and private residence club industries on a global basis. This year’s conference is especially important to anyone currently in the industry, or anticipating being so. Recent and probable future changes in the national and global economies are creating both challenges and opportunities. The conference agenda is designed to reflect these changes and how best to respond to them. Over 60 speakers will discuss critical implications for consumer decision making, marketing, sales, financing, etc. They will represent existing participants in the industry, as well as experts and advisors from related industries.

Additional conference details and registration instructions are available at Ragatz Associates.

About Ragatz Associates
Ragatz Associates has long been internationally recognized as the leading consulting and market research firm in the resort real estate industry. Since being formed in 1974 by Dr. Richard Ragatz, the firm has conducted more than 2,500 studies in over 70 countries.  It specializes in feasibility analysis and consumer research. Almost 500 assignments have been in the fractional and private residence club industry. Clients represent the private sector (from small, individually owned companies, to international corporations) and the public sector (from small municipalities to national governments).

To learn more about the services offered by Ragatz Associates, visit www.ragatzassociates.com.

About Perspective International Ltd
Perspective International Ltd is a PR & Media company specializing in the timeshare and fractional ownership industry. In addition to its media, marketing and advertising services, Perspective International Ltd produces two industry publications: Perspective Magazine – the most-read independent B2B publication for the shared ownership industry globally (www.perspectivemagazine.com); and Owners Perspective Magazine – the consumer version of the above which offers a unique platform for brand awareness and lead generation. (www.ownersperspective.com).

Perspective Magazine is the most read independent B2B publication for the shared ownership industry globally, offering exclusive interviews, news and reviews on all aspects of timeshare, fractional ownership, private residence clubs and resort real estate. Winner of two Innovative Marketing Awards and Media Sponsor of 18 major industry conventions around the globe with official distribution to all delegates at each event just adds to the highly targeted print and online subscription base of more than 20,600 industry professionals and the additional online exposure offered through its network of news and press release sites.

Perspective Magazine is officially distributed to all conference delegates, making it a prime advertising opportunity. For more information on advertising and editorial opportunities, call +1 407 792 2343 (USA) or +44 191 250 3501 (UK), or visit our online media center at www.perspectiverates.com.

Perspective Magazine North America, a new region specific version of the award winning global publication is busy converting its extensive online readership to print subscribers ahead of its first edition in February 2010.

The new edition will specifically focus on business issues within the USA, Canada, Mexico & Caribbean regions, including comments and articles from the most knowledgeable industry professionals in each field and edited by Orlando based Matthew McDaniel who has more than 20 years in publishing, including 8 years as Vacation Industry Review editor-in-chief for Interval International, and has produced work for other publications such as American Resort Development Association, Disney Press, and Toronto’s National Post as well as regularly for Perspective Magazine before taking up the editor role in 2009.

With an estimated February launch circulation of more than 7,000 print subscribers, plus thousands more online readers, Perspective Magazine North America will be the largest monthly publication for the timeshare and fractional ownership industry in the USA, and combined with its international version will significantly increase its lead as the most read independent shared ownership publication in the world.

“Despite being the widest reaching publication globally for the past few years, the US market has always looked at us as a European magazine – so by popular demand – we’ve given them what they want, a dedicated version that provides superior distribution, editorial and advertising support, online services and exposure and enhanced networking / marketing platforms…” Says Paul Mattimoe, CEO, Perspective International Ltd. “…Our suite of services is aimed more at providing Business Development campaigns that provide quantifiable results for our clients, rather than just selling advertising”.

Perspective Magazine North America is available free of charge to qualifying shared ownership industry professionals.

For more information visit www.theperspectivemagazine.com

For details on advertising, marketing and editorial opportunities visit www.perspectiverates.com or call +1 407 792 2343

Perspective International Ltd, publishers of timeshare and fractional ownership trade publication Perspective Magazine are proud to confirm that FNTC have confirmed their advertising package for 2010.

“We are delighted to have FNTC back with us for a second consecutive year to take advantage of our continual growth and diversity – with a new standalone North American version as well as our original global version, we have been able to provide international companies such as FNTC with even more value for 2010.” Said Paul Mattimoe, CEO, Perspective International Ltd.

Perspective Magazine, the shared ownership industry’s leading independent trade publication globally now reaches more than 20,600 registered industry professionals monthly and is media sponsor of 18 major industry conventions, officially distributing to all delegates at each event.

“FNTC runs an international business and we are really pleased that from February there will be two versions of the magazine – one will be for the US market where we have an office and another for the rest of the world.  The team at Perspective Magazine have given us the opportunity to create targeted messages for both markets at no extra cost; this is ‘two for the price of one’ at its best!” Said Lisa Migani, Director Business Development, Europe, Middle East & Asia, First National Trustee Company (FNTC)

Recently, Perspective Magazine announced that a dedicated version for the USA, Canada, Mexico & Caribbean marketplace was to be launched in February 2010, offering local companies the advantage of lower cost advertising, whilst providing international companies the opportunity to be in both versions but carrying different targeted advertising in each without a change to their original advertising rates.

For more information visit http://www.perspectivemagazine.com

About First National Trustee Company
FNTC has been market leader in designing flexible legal structures for the fractional and shared ownership industry for more than 30 years. Part of a public company, IFG Group plc, quoted on the London and Dublin stock exchanges – FNTC manages a global portfolio of more than £2.5bn of property assets as well as providing a range of services and facilities to organizations that outsource part of their operations to them and, in so doing, considerably cut their fixed costs. FNTC is able to tap in to the capabilities of a 200 plus team of professionals in the IFG International Division whose expertise adds considerable value to their clients’ businesses.

For more information visit www.fntc.com

About Perspective Magazine
Perspective Magazine is the most read independent B2B publication for the shared ownership industry globally, offering exclusive interviews, news and reviews on all aspects of timeshare, fractional ownership, private residence clubs and resort real estate. Winner of two Innovative Marketing Awards and Media Sponsor of 18 major industry conventions around the globe with official distribution to all delegates at each event just adds to the highly targeted print and online subscription base of more than 20,600 industry professionals and the additional online exposure offered through its network of news and press release sites.

For more information visit http://www.perspectivemagazine.com,
call +1 407-792-2343 (USA) or +44 191 250 3501 (UK)
or visit our online media centre at http://www.perspectiverates.com