Leading shared real estate and luxury travel publication, Owners Perspective Magazine, offers trial of dedicated new listing service for fractional ownership developers.

Owners Perspective Magazine, the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to the general public, has officially introduced FractionalPropertyGuide.com (http://www.fractionalpropertyguide.com) as a new listing service for fractional developers.

FractionalPropertyGuide.com which has been online since 2008 has previously only been used to test in-development lead generation programs behind the scenes for the publication’s overall online strategy but until now has not been officially part of the portfolio of products and services offered by the Perspective brand. Processes were put into place for the website to gain authority on search engines and the site is now ranking on page one on Google for search terms such as “fractional property”, “fractional ownership sales” and “fractional property ownership”.

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Timeshare and fractional ownership publisher Perspective International will be a media sponsor of the Dial An Exchange Timeshare Owners Seminar, to be held later this week in Orlando, Florida.

“We love putting on these Vacation Education Seminars. They keep us well connected to the consumer. We truly appreciate the support we have received from key partners like Perspective and we are also looking forward to sponsoring their GNEX 2011 event in May as well.,” said Fermin Cruz, Vice President of North American Business, Dial An Exchange.

The Seminar is designed to provide timeshare owners with information that will enable them to become more knowledgeable about their purchase, the timeshare industry and their owner benefits. Owners will be able to ask questions of industry veterans ranging from how maintenance fees are spent to how owners can rent weeks out to the public. The event is scheduled for this Friday, January 28^th, beginning at 6:00pm at the Florida Hotel and Conference Center at the Florida Mall.

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Since its inception in July 2008, Owners Perspective Magazine has established itself as the authority on buying timeshare, resort real estate and fractional ownership products, having been selected for distribution via the first class airport lounges of more than a dozen of the world’s leading airlines, luxury hotels, resorts, golf clubs and spas with a reach of over 50,000 highly targeted prospective buyers per edition.

Today, sees the launch of a new cutting edge website for the magazine, which offers access to all back issues in both digital page turn technology and downloadable PDF formats, web versions of all articles for easy search and reference, reader offers, competitions and the latest resort and luxury travel news updated daily.

The new site also has a social media element to it, combining the most popular features of Twitter and Facebook as well as offering Groups and Forums designed to glean positive feedback and consumer opinion on all aspects of shared ownership products.

To ensure the quality and integrity of its readership, all previous subscribers to the website are being asked to manually re-register, enabling Owners Perspective Magazine to have an accurate and active database of readers; with the new system also controlling any unsubscribing readers with ease.

Estimated figures predict that more than 10,000 will re-register over the next few weeks and the company expects rapid growth thereafter.

For more information visit www.ownersperspective.com

For information on advertising and editorial opportunities visit www.perspectiverates.com

Timeshare and fractional ownership magazine publisher Perspective International increases its presence in North America with the appointment of Rosanne Luba as director of sales for the region.

Luba, who is based in Orlando, Florida, will directly contribute to the ongoing growth of the company throughout the United States, Mexico, Canada and the Caribbean. Perspective International Ltd has seen rapid growth over the past few years, most notably through Perspective Magazine and Owners Perspective Magazine.

“I am very excited to be joining such a successful organization. Perspective Magazine has been an information leader in the timeshare industry for a number of years and the credibility, integrity and innovation of people such as Paul and Sharon Mattimoe are what attracted me to this position. The expansion plans for this year will position Perspective North America as the must-read source of information for vacation ownership and I can’t wait to get started .“ Said Rosanne Luba.

Prior to joining Perspective International, Luba was sales training and T.O. director for Sell My Timeshare Now. She began her tenure as a sales representative in SMTN’s Florida office in October 2003 and was promoted to sales manager in 2004. She was then promoted to director of sales following her relocation to the New Hampshire office, a position she held from 2006 through 2009.

Prior to working with SMTN, Luba worked as an advertising sales consultant for a newspaper in her native Australia following a successful 17-year career as a sales and marketing tour manager for Holland America cruise line. She has had an extensive career in achieving and exceeding sales targets, public speaking, advertising and marketing, creating and developing marketing materials and developing motivational sales strategies.

“Since launching the dedicated North America version of Perspective Magazine and with a similar move planned for our consumer publication imminent we are seeing our goals for the region being achieved and so we are delighted to welcome Rosanne to the team, who will be establishing our Orlando based sales and marketing team.” Said Paul Mattimoe, CEO of Perspective International.

Perspective Magazine – which comprises of two editions: Perspective Magazine North America and Perspective Magazine International – has become the most read independent trade publication globally for the shared ownership industry and become media sponsor of 19 major industry events around the world.

Owners Perspective Magazine is the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to be made available to the general public via a variety of high-profile distribution channels through major brands, including, but not limited to, more than 150 first class airport lounges worldwide with over a dozen airlines such as British Airways, Virgin Atlantic, Emirates, Singapore Airlines, American Airlines, United Airlines, Delta and more, as well as in luxury hotels, resorts, spas and golf clubs. Through each of these outlets, Owners Perspective Magazine positively exposes consumers to timeshare and fractional vacation products, as well as destination and private residence clubs.

For more information on advertising and editorial opportunities call Rosanne Luba on 407-362-1540 or visit http://www.perspectiverates.com

By Paul Mattimoe, President & CEO, Perspective International

Over the past couple of years I have sat at conferences and listened to many sessions about Social Media and Internet Marketing with speeches from marketing gurus trying to explain why the shared ownership industry should jump on board – but even now in 2010 we still have sessions such as “Social Media: Is it just Hype?” which shows that many people are just not understanding the importance of implementing these powerful tools, and so I thought I would share with you some statistics, guidelines of how to get involved and some defining results we have achieved by using internet marketing and social media, so we can all move forward faster as an industry.

With old-style marketing methods consistently providing less volume or less quality results whilst becoming extortionately more expensive than in the past there is an urgent need for a more cost efficient way to produce qualified tours or sales leads throughout the timeshare and fractional industry. Finally some of the
larger companies are venturing into TV advertising as this is no longer as expensive as it used to be and reaches a mass market, providing results that usually are very satisfactory on a per prospect cost. But for
many this may still not be the way to go yet – however online marketing is, and is scalable to meet all budgets and volume requirements.

But before I tell you how fantastic online marketing is, which it is, I first need to explain, as a magazine publisher, that I am not suggesting that online marketing is the answer to all your problems, you will still need to use other marketing channels and recently print and online have become extensively intertwined to complement each other perfectly in a way that is only noticeable (to the detriment of your bottom line) when one is removed, and I’ll give examples of this shortly, but for now understand that online marketing should be looked at as an additional, affordable spend, not a replacement for other marketing channels in an attempt to reduce overall spend.

So why should you take internet advertising and social media marketing so seriously? Well for the price of one new employee; yes just one person is usually enough for most companies – but the right one, that’s  talented in online marketing, not just SEO (Search Engine Optimisation) as this is not the same thing, but someone that can draft out and execute ongoing and interlinked marketing campaigns who by default implements SEO strategies anyway, you will be able to significantly change your online presence.

Alternatively, you can outsource this, it is more expensive but sometimes more convenient, usually a web specialist company will only allocate one person to do the work also. Therefore, in either case, this one  person can then begin to build your online presence amongst the masses:

• 234 million – The number of websites as of December 2009.
• 47 million – Added websites in 2009.

As you can see there are a phenomenal number of other websites on the internet, but the good news is that means there are many, many more internet users:

• 1.73 billion – Internet users worldwide (September 2009).
• 18% – Increase in Internet users since the previous year.
• 738,257,230 – Internet users in Asia.
• 418,029,796 – Internet users in Europe.
• 252,908,000 – Internet users in North America.
• 179,031,479 – Internet users in Latin America / Caribbean.
• 67,371,700 – Internet users in Africa.
• 57,425,046 – Internet users in the Middle East.
• 20,970,490 – Internet users in Oceania / Australia.

And this is why you should be concentrating on the internet as one of your marketing channels, as with the right marketing campaign you could target your share of the rapidly rising millions of prospective clients.

Where are you going wrong?
Well, hopefully you are not, but unfortunately if all you have is a corporate / resort website or two and they are not on the first page of the search engines for search terms such as timeshare, timeshare resorts, timeshare resorts in (your region), or similar for vacation ownership, fractional ownership etc and all you rank for is your own company or resort name then I’m afraid you are going wrong.

Also, if you buy email lists to send email blasts you are probably wasting time and money – why?
• 90 trillion – The number of emails sent on the Internet in 2009.
• 247 billion – Average number of email messages per day.
• 1.4 billion – The number of email users worldwide.
• 100 million – New email users since the year before.
• 81% – The percentage of emails that were spam.
• 92% – Peak spam levels late in the year.
• 24% – Increase in spam since last year.
• 200 billion – The number of spam emails per day (assuming 81% are spam).

That’s why – if more than 4 out of 5 emails are considered SPAM (regardless of whether you bought opt in email addresses or not) then the recipient is unlikely to read it let alone respond to it. This did work quite well a couple of years ago, but with recent growth it just doesn’t now.

Internet Advertising
Internet advertising is predominantly made up of buying banner advertising on selected websites or Pay per Click advertising with companies like Google on their search pages.

Firstly Pay per Click, this does work but is becoming increasingly expensive as companies continue to try to out bid each other for the top spots thus hiking up the prices for each keyword. There are also suggestions that more than 30%-50% of all clicks are not genuine visits for one reason or another and although not yet substantiated either way you do need to weigh up the cost of what you spend on this to the actual results you get very early on to determine whether this is a profitable route for you to take.

Banner Advertising is another strange one – Do you choose another industry related site to advertise on that may well not have that much traffic but results should be targeted, or advertise on a high traffic site such as a news website or comparison site and get a larger flow of traffic to your site that are not targeted at all?

Well, that’s trial and error depending on your marketing campaign style and more importantly budget, it’s a numbers game after all, so the more you have the more sales you may well make – well that’s all OK if you
are paying for the number of click thrus you get to your website, but if you are paying for the number of banner ad impressions (the number of times your ad appears on the screen) regardless of who sees it and
who clicks on it can get very costly as average online click thru rates for banner advertising are just 0.5% of the number of ad impressions.

In all cases try not to buy packages based on impressions, but on results (click thrus) and then base your long term decision on conversions of those click thrus and your new employee or web agency can monitor and track this for you.

Social Media Marketing
Welcome to the new Wild West, where anything can happen and you can win or lose depending on how you conduct your business online – the only sure thing is that you need to play this game.

There are two main reasons why the shared ownership industry are slow to get involved with Social Media Marketing, one is that it’s quite hard to make it work and even harder to explain how to make it work to a novice – so get that expert involved; and two is the fear of drawing the wrong attention to themselves and
encouraging a barrage of negative reviews.

This second reason needs addressing here – there are already plenty of negative reviews relating to our industry in general (and most of the individual companies involved) on the internet, many are inaccurate but damaging all the same. However, take a look at all other industries and they get the same treatment, browse around TripAdvisor.com and you will see fantastic major brand 5* hotels with amazingly positive reviews and right next to them another visitor to the hotel on the same week says it’s the worst place they have ever
been and recommend against going.

Now, I am not going to use the saying “All publicity is good publicity” in this scenario, but whilst the hotels on TripAdvisor.com have no control over what is written on that website, it is beneficial for you as a developer for example to distribute regular positive content onto the internet about your resort(s) and you can do this using social media such as Twitter, Facebook etc for consumer centric marketing. Facebook, Twitter, YouTube, Flickr These are the best social media channels, particularly for the shared ownership industry and here’s a few more interesting statistics for you:

Social Media Sites
• 126 million – The number of blogs on the Internet (as tracked by BlogPulse).
• 84% – Percent of social network sites with more women than men.
• 27.3 million – Number of tweets on Twitter per day (November, 2009)
• 57% – Percentage of Twitter’s user base located in the United States.
• 4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).
• 350 million – People on Facebook.
• 50% – Percentage of Facebook users that log in every day.
• 500,000 – The number of active Facebook applications.

Images
• 4 billion – Photos hosted by Flickr (October 2009).
• 2.5 billion – Photos uploaded each month to Facebook.
• 30 billion – At the current rate, the number of photos uploaded to Facebook per year.

Videos
• 1 billion – The total number of videos YouTube serves in one day.
• 12.2 billion – Videos viewed per month on YouTube in the US (November 2009).
• 924 million – Videos viewed per month on Hulu in the US (November 2009).
• 182 – The number of online videos the average Internet user watches in a month (USA).
• 82% – Percentage of Internet users that view videos online (USA).
• 39.4% – YouTube online video market share (USA).
• 81.9% – Percentage of embedded videos on blogs that are YouTube videos.

Here is where you realise that just having someone in the office tweeting away or running a Facebook page about your company (as many of you do) is not going to work for you.

It’s all about volume – if you don’t have thousands of fans on Facebook and you are trying to market to a few hundred or less you will not make any impact. There may be 14.5 million Twitter Users, but recent stats show that a staggering 73% of those users are no longer actively tweeting and 74% of those have less than 10 followers. This is because many give it a go because someone said they should, don’t understand it and so then don’t use it. However, that means that 17% of all Twitter users (nearly 2.5 million) are responsible for
27.3 million tweets per day, an average of 11 tweets each per day.

In our own company, after several months we have mastered Twitter and now have nearly 30,000 twitter followers over five accounts (with numbers rising daily) which successfully generates both traffic to our websites and subscriptions to our trade and consumer magazines. We have yet to master Facebook though which we find is hard to attract consumers to Owners Perspective Magazine when our wall (area to post comments) is full of comments from industry professionals on all manner of subjects and we have little or no
control over it.

How do you attract the right demographic?
Well it’s obvious that not all 1.73 billion internet users are prospective clients, it’s more like a fraction of that usually based on age, location, interest and income, but you can target marketing campaigns to all of these factors and more. For example, you may have dabbled with Twitter, but did you know there were external programs you can use to attract twitter followers based on specific keywords or interests within a specific mile radius of any city? A properly structured social media campaign could be concentrated specifically
on potential clients within driving distance of your resort, and then filtered to those that like golf, spas, fine dining, skiing, water sports etc.

Once again though, this is where I would encourage you to spend the money on a social media expert. But imagine the power and difference in cost of this over direct mail advertising and all the while you are also creating an online footprint of positive content about yourselves and your resort(s) which over time builds up your brand awareness and credibility to the generations that turn to the internet for answers, assurances and comparisons before they buy anything.

Is Social Media The Answer To All Your Prayers?
There are many other things you can do with Social Media which I will detail in later editions of Perspective Magazine, such as using it to communicate with just your members to encourage referrals, rentals and upgrades. Social Media will certainly be King on the internet for several years to come at least…

According to comScore, total social networking access via mobile browsers on all mobile phones rose to 11.1% at the start of 2010 — this was up from 6.5% in 2009. Most of this growth was in the uptake in smart phone usage. When it comes to specific social networks, Twitter and Facebook both had increases in mobile browser usage in the triple digits. Twitter usage via mobile browsers was up 347% while Facebook mobile browser usage was up 112%. It’s important to note that these figures are just from mobile browser statistics — they don’t even take into account the use of mobile applications for Twitter or Facebook that have been released recently which are now propelling usage ever higher.

…But, despite all of this the answer to the question is no, social media is not the answer to all your prayers when it comes to lead generation, you still need to market to your existing owners and invest in offline advertising – but you should ensure that social media is added to your core marketing campaigns moving forward.

What We’ve Done So Far With Social Media

Owners Perspective Magazine
Website traffic attributed to:
55% Offline Marketing
26% Search Engine Traffic
19% Social Media Marketing
In this case our offline marketing is the strongest element, but this is because we have our consumer magazine in 150+ first class airport lounges and selected hotels, resorts, golf clubs and spas worldwide as well as individual print subscription which drive people to our website for the latest content and to register.

Our search engine traffic comes from high rankings achieved over the past year. But nearly 20% of our traffic is from Social Media, most of which can be attributed to Twitter on which we post our latest news, articles and reader offers for our advertisers.
Visit www.ownersperspective.com for more information.

Perspective Magazine
Website traffic attributed to:
42% Offline Marketing
34% Search Engine Traffic
24% Social Media Marketing
Offline marketing is from our trade magazine which is distributed to 9,572 industry professionals around the word and again search engine traffic comes from Number 1 rankings for terms such as “timeshare news”.
The social media element is higher here as news related content tends to do really well and attracts a lot of new traffic.
Visit www.perspectivemagazine.com for more information

Perspective Forums
61% Email Marketing
39% Social Media Marketing
Perspective Forums is our shot at creating a B2B Social Networking site which after just one month has become the largest online social media group for the Shared Ownership industry with more than 1,000 registered users and rising fast. The first two weeks saw the site process more than 2,000 friend requests.
For this we emailed our Perspective Magazine database and used social networking sites such as Twitter, Facebook and LinkedIn to attract the rest, as our site incorporates the best features of each all on one website. In the coming months the search engines will also contribute to our traffic, as will our print magazines.
Visit www.perspectiveforums.com for more information.

Perspective International is proud to announce a two year advertising agreement was signed recently with RCI, the global leader in vacation exchange and one of the Wyndham Worldwide family of companies (NYSE:WYN) for its leading independent timeshare and fractional trade and consumer publications.

Dimitris Manikis, Vice President of Business Development, RCI

“The experience and understanding of the shared vacation ownership industry that Paul and Sharon Mattimoe have ensures that Perspective and Owners Perspective Magazines represent a very good information source for our industry and its consumers. Continued innovation, online growth and strong market reach are Perspective International’s key success factors and why they represent great opportunities for both existing businesses and new entrants within the industry. It is for these reasons that RCI is happy to continue its support of Perspective International” Says Dimitris Manikis, Vice President of Business Development, RCI.

The new agreement extends and enforces the relationship between RCI and the publications that have grown rapidly since being introduced to the industry.

“I am delighted to have continued support from RCI for both our consumer and trade publications, both of which are about to have further significant growth in 2010, with Perspective Magazine announcing regional versions and Owners Perspective Magazine continuing to win distribution deals with major brands outside of the industry and increasing its effect on consumer perception. RCI’s teams both in Europe and United States have been incredibly supportive for the past few years and a new two year deal helps us to continue to forge ahead with the confidence that we are delivering value and results.” Says Paul Mattimoe, CEO of Perspective International.

About Perspective Magazine
Perspective Magazine, which was first published in 2005, became the largest independent monthly publication globally for the shared ownership industry in 2008 and recently has begun its expansion program to deliver regional versions which concentrate in even more detail on issues directly relating to the marketplace in those areas. The first to launch was a North America Edition, with a South Africa Edition planned for launch in July 2010. Visit http://www.perspectivemagazine.com for more information.

About Owners Perspective Magazine
Owners Perspective Magazine is the only consumer publication for the shared ownership industry available to the general public via first class airport lounges worldwide, selected hotels, resorts, golf clubs and spas and individual print and online subscriptions. Its main focus is educating prospective buyers on the benefits of shared ownership products. Visit http://www.ownersperspective.com for more information

About RCI
RCI is part of Wyndham Exchange and Rentals, the worldwide leader in vacation exchange and the European leader in vacation rentals, with exclusive access for specified periods to more than 73,000 vacation properties in approximately 100 countries. Wyndham Exchange and Rentals is comprised of vacation exchange, including RCI, the worldwide leader in vacation exchange and provider of travel services to businesses and consumers and The Registry Collection program, the world’s largest luxury exchange program; vacation rentals, including Endless Vacation Rentals, Landal GreenParks®, Novasol®, and other renowned vacation rental brands, through which vacationers can rent a variety of property types, from city apartments to villas; and NorthCourse® Leisure Real Estate Solutions, an international leader in providing a full spectrum of advisory, research, and asset management services. Wyndham Worldwide Corporation is one of the world’s largest hospitality companies with leading brands in lodging franchising, vacation ownership, vacation rentals and vacation exchange. For additional information visit www.grouprci.com or the media center of www.wyndhamworldwide.com.

For additional information on the services offered to developers by RCI and how they can add potential value to leisure real estate projects, visit www.grouprci.com.

Perspective International, a PR & media company specializing in the timeshare and fractional ownership industry and publishers of Perspective Magazine and Owners Perspective Magazine, has announced that Perspective Chief Executive Officer Paul Mattimoe will speak at the 2010 Ragatz Associates Fractional Interest Conference, which will take place March 29 through 31 at the Fairmont San Francisco.

“Ragatz Associates is fortunate to have Paul Mattimoe of Perspective International be one of the featured speakers at our forthcoming 10th Annual Fractional Interest Conference,” says Richard L. Ragatz, Ph.D., president of Ragatz Associates. “Paul is widely recognized as an expert on the topic on a global basis in regard to industry trends, supply and demand conditions, and most active companies. He is expected to be a major addition to this year’s conference.”

The 2010 Ragatz Associates Fractional Interest Conference will mark its 10th anniversary. What started as a small seminar with 50 participants has grown to be one of the most widely recognized and respected conferences on the fractional interest and private residence club industries on a global basis. This year’s conference is especially important to anyone currently in the industry, or anticipating being so. Recent and probable future changes in the national and global economies are creating both challenges and opportunities. The conference agenda is designed to reflect these changes and how best to respond to them. Over 60 speakers will discuss critical implications for consumer decision making, marketing, sales, financing, etc. They will represent existing participants in the industry, as well as experts and advisors from related industries.

Additional conference details and registration instructions are available at Ragatz Associates.

About Ragatz Associates
Ragatz Associates has long been internationally recognized as the leading consulting and market research firm in the resort real estate industry. Since being formed in 1974 by Dr. Richard Ragatz, the firm has conducted more than 2,500 studies in over 70 countries.  It specializes in feasibility analysis and consumer research. Almost 500 assignments have been in the fractional and private residence club industry. Clients represent the private sector (from small, individually owned companies, to international corporations) and the public sector (from small municipalities to national governments).

To learn more about the services offered by Ragatz Associates, visit www.ragatzassociates.com.

About Perspective International Ltd
Perspective International Ltd is a PR & Media company specializing in the timeshare and fractional ownership industry. In addition to its media, marketing and advertising services, Perspective International Ltd produces two industry publications: Perspective Magazine – the most-read independent B2B publication for the shared ownership industry globally (www.perspectivemagazine.com); and Owners Perspective Magazine – the consumer version of the above which offers a unique platform for brand awareness and lead generation. (www.ownersperspective.com).

Perspective Magazine is the most read independent B2B publication for the shared ownership industry globally, offering exclusive interviews, news and reviews on all aspects of timeshare, fractional ownership, private residence clubs and resort real estate. Winner of two Innovative Marketing Awards and Media Sponsor of 18 major industry conventions around the globe with official distribution to all delegates at each event just adds to the highly targeted print and online subscription base of more than 20,600 industry professionals and the additional online exposure offered through its network of news and press release sites.

Perspective Magazine is officially distributed to all conference delegates, making it a prime advertising opportunity. For more information on advertising and editorial opportunities, call +1 407 792 2343 (USA) or +44 191 250 3501 (UK), or visit our online media center at www.perspectiverates.com.

The consumer magazine that focuses on shared ownership products has today launched its highly anticipated Fractional Property Guide at http://www.fractionalpropertyguide.com

This standalone website is the first of a suite of directories planned by Owners Perspective Magazine which burst onto the market in January 2009 and already reaches nearly 50,000 consumers per month through an innovative mix of online and print subscriptions and distribution via more than 140 first class and business class airport lounges around the world; including global deals with British Airways and selected main routes for Virgin Atlantic, Emirates Airlines, American Airlines, Cathay Pacific, Singapore Airlines and many more. The publication is also available through a rapidly growing number of luxury hotels and resorts worldwide.

The Fractional Property Guide however is not just another portal. Six months of trialling content, design and functionality within a temporary part of the magazine’s website has resulted in the birth of an exclusive collection of fractional properties that consumers can contact directly.

The website is not designed to harvest other fractional listings in a bid to boast the most properties; instead it is exclusively available to Owners Perspective Magazine advertisers only and subject to approval.  Each fractional ownership property has a full page listing with essential information, images and the option for streaming video, plus a direct enquiry form where consumers can request anything from a brochure or availability of fractions, to requesting a sales call or arranging an inspection visit all with the confidence that these carefully selected properties have already featured in the leading independent shared ownership publication in the world.

Owners Perspective Magazine’s print and online educational and research platform is revolutionizing traditional lead generation methods for developers by putting the consumer in the driving seat, spending anything from several minutes to several months, perhaps even years to educate themselves at their own pace in what they are looking for from a vacation home or vacation product, rather than being sold to. Then when the consumer chooses to contact the developer / advertiser that are selling a specific product, it is because that consumer is ready and wants to discuss a potential purchase at that development.

For the developer, this regular stream of sales enquiries are simply delivered instantly to their sales / marketing departments in a clear easy to use and easy to file format, complete with full contact details of the prospective buyer and additional information such as whether or not they already own a vacation property or vacation ownership product.

Owners Perspective Magazine also offers a number of enhanced products and services for developers and marketers of Fractional Properties.

For more information call +1 407 792 2343 (USA) or +44 191 250 3501 (UK), email advertising@perspectiveinternational.com or visit their online media centre at http://www.perspectiverates.com

Perspective International Ltd, publishers of leading independent timeshare and fractional ownership trade publication Perspective Magazine are delighted to confirm that after a successful 2009 campaign, one of North America’s largest home furnishings and interior design companies has again chosen their publication to help promote their brand in 2010.

“We are proud to once again participate in an advertising program with Perspective International. There is no other magazine like it in the entire shared-use industry. With both a U.S. and international readership, Perspective International reaches the same market we continue to serve. As the magazine has matured over the years, it has become a sophisticated publication with top quality articles and photography. We are pleased to continue to be part of this magazine.” Said Dan Lubner, President Resort Division Robb & Stucky Interiors.

Perspective Magazine has continued to be a pioneer within the shared ownership industry, always being the first to offer added value for its advertisers in a variety of areas, including extending beyond its print format and offering its advertisers free online exposure through the digital version of the magazine, premium banner advertising, corporate profile pages, featured press releases across a network of industry news sites, additional marketing through extensive social media and much more.

In addition to reaching more than 20,600 individually subscribed industry professionals in print and online, Perspective Magazine is also an official Media Sponsor at 18 major conventions and events around the world each year giving it the widest reach and delivering to the most decision makers.

About Robb & Stucky Interiors
Founded in 1915 in Fort Myers, Florida, Robb & Stucky Interiors is a nationally respected interior design and premier furnishings retailer with showrooms in Florida, Texas, Arizona, Nevada and Costa Rica as well as nine Robb & Stucky patio stores and one of the nation’s largest team of licensed interior designers. In 2009, the company was named an Alliance Partner for the internationally respected Preferred Hotel Group, providing interior design services for Preferred Hotel Group’s 700+ member hotels, resorts and fractional properties in more than 70 countries. Interval International recently named Robb & Stucky to its prestigious Interval Affiliate Advantage program, making its design services available to Interval International member resorts.  For more information, visit www.RobbStucky.com

About Perspective International Ltd
Perspective International provides unrivalled print and online B2B & B2C marketing platforms for developers, marketers and suppliers, boasting the most read independent trade publication and the only consumer publication available to the general public via supermarkets, hotels, resorts and first class airport lounges, specializing in the shared ownership and leisure industry.

For more information on advertising and editorial opportunities visit www.perspectiverates.com

Perspective International Ltd, publishers of timeshare and fractional ownership trade publication Perspective Magazine and consumer publication Owners Perspective Magazine are proud to confirm that exchange company, Dial An Exchange have confirmed their advertising package for 2010.

“This is the 5th consecutive year that Dial An Exchange have advertised with us and we are very pleased to see that they have once again increased their level of exposure with us for the coming year as we continue to expand and provide even wider coverage, products and services” Said Paul Mattimoe, CEO, Perspective International Ltd.

Perspective Magazine, the shared ownership industry’s leading independent trade publication globally now reaches more than 20,600 registered industry professionals monthly and is media sponsor of 18 major industry conventions, officially distributing to all delegates at each event.

On Perspective Magazine Francis Taylor, CEO of DAE International said, “In order to meet the expectations of the modern timeshare consumer, it’s vital for the timeshare and holiday exchange industry to update our thinking, be unified, informed, and professional. Perspective has become the official ‘voice of the industry’, providing a genuine forum through which industry participants globally can stay in touch with the latest industry news, developments and innovations. Quite simply, for us at Dial An Exchange, Perspective is essential reading.”

Owners Perspective Magazine has taken the whole timeshare and fractional industry by surprise in under a year. This consumer driven publication has arranged strategic marketing deals with leading industry companies, and distribution deals with supermarkets, resorts, hotels and more than 140 first class and business class airport lounges around the world with leading airlines such as British Airways, Virgin Atlantic, Emirates Airlines and American Airlines promoting shared ownership for the first time to consumers on a mass market level.

On Owners Perspective Magazine, Mr. Taylor said, “Dial An Exchange has had the pleasure of watching the development of Owners Perspective from concept to powerful reality. Their growth and success has in many ways mirrored our own. Participation in the magazine has helped us maintain a competitive advantage and there is absolutely no question of its value to the timeshare consumer. Truly independent, the magazine informs, and gives them a voice, one which the industry cannot ignore. Owners Perspective can proudly stand as a pioneer in educating and informing owners worldwide, and the magazine should become the ‘standard’ for any owner looking to get the most value from their vacation investment.”

About Dial An Exchange
Dial An Exchange (DAE) is a full-service, worldwide exchange company that operates a direct-to-consumer business model. It supplies an easy-to-use, low-cost exchange service for timeshare owners, and has a strong track record of dependable customer service. With offices in Australia, New Zealand, South Africa, Asia, Europe and North America, DAE has been in the business of supporting timeshare owners for over eleven years. Please visit http://www.www.daelive.com for more information.

About Perspective Magazine
Perspective Magazine is the most read independent B2B publication for the shared ownership industry globally, offering exclusive interviews, news and reviews on all aspects of timeshare, fractional ownership, private residence clubs and resort real estate. Winner of two Innovative Marketing Awards and Media Sponsor of 18 major industry conventions around the globe with official distribution to all delegates at each event just adds to the highly targeted print and online subscription base of more than 20,600 industry professionals and the additional online exposure offered through its network of news and press release sites.

For more information visit http://www.perspectivemagazine.com, http://www.ownersperspective.com, call +1 407-792-2343 (USA) or +44 191 250 3501 (UK) or visit our online media centre at http://www.perspectiverates.com

(source: http://www.perspectivemagazine.com/dial-an-exchange-increases-presence-in-perspective-international%e2%80%99s-industry-publications-for-2010-01309)