International hospitality company, Wyndham Vacation Resorts Asia Pacific celebrated the launch of its new sales office and education centre to great response from over 80 West Australian “Owners”.

The opening of the new site located at level 1, 46 Ord Street West Perth, marks the beginning of a new chapter in Western Australia for this global hospitality company that is part of the Wyndham Worldwide group of companies (NYSE:WYN).

Wyndham Vacation Resorts Asia Pacific launched the Vacation Ownership club, WorldMark South Pacific Club by Wyndham, in 2001 with one resort located at Coolangatta, Queensland. Today, the company has a network of 14 sales sites and 22 resorts located across Australia, New Zealand and Fiji, including two resorts in Western Australia and more than 44,000 owners in the WorldMark South Pacific Club.

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Wyndham Hotel Group today announced its entrance into New Zealand with the opening of two Ramada® hotels on the country’s North Island.

The properties include the beachfront Ramada Suites Paihia, formerly Edgewater Palms Apartments, and the Ramada Suites Nautilus Orewa just north of Auckland, formerly Nautilus Orewa Beach. Both properties are owned by Marsden Asset Management Ltd.

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Francis Taylor, CEO of Dial An Exchange, will examine the current state of the exchange business during Perspective Magazine’s timeshare and fractional ownership industry networking event.

Timeshare and fractional industry multi-media information leader Perspective Magazine announces that Francis Taylor, CEO of Dial An Exchange (DAE), will provide expert analysis of the timeshare exchange marketplace during the Global Networking Expo, GNEX 2011.

DAE is now the largest independent timeshare exchange provider in the world, servicing a global market from offices in the USA, Europe, Australia, New Zealand, South Africa, China, Thailand and India. Mr. Taylor has steadfastly modeled the DAE business simply based on keeping its members happy while delivering on its promises. Members can access live availability online 24/7 and can search, hold, book and confirm in real time, making the exchange process simple.

Mr. Taylor’s position atop DAE allows him to see the industry from a unique, global perspective and bring an independent viewpoint to the discussion regarding timeshare exchange and how best to meet the needs of changing consumer behavior.

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Gold Coast visitor arrivals reached their highest level since visitor data was first officially tracked in 1999 according to figures released today by Tourism Research Australia.

The most recent tourism data shows 2010 was a year of recovery for the Gold Coast with total visitor arrivals increasing by 10.5% from 9.9 million in the year ending December 2009 to 11 million in the year ending December 2010.

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International visitors to the Gold Coast were steady over the year ending December 2010, an increase of 0.5% on the previous year however they spent 6% less on their trips to the tourism capital according to figures released today by Tourism Research Australia.

Gold Coast Tourism CEO Martin Winter said the results were anticipated given the strength of the dollar in 2010 and a changing mix of visitors to the Gold Coast.

“The Gold Coast tourism industry knows from experience that a strong Australian dollar weakens international visitor spend, so when the Australian dollar jumped from 85 cents to over parity last year we were anticipating a decline in international visitor spend, that is reflected in these numbers,” he said.

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Dial An Exchange (DAE), one of the world’s largest independent timeshare exchange organizations has recently launched a new expansion of benefits for DAE’s Gold Advantage members. Gold Advantage is the premium membership offered by Dial An Exchange, (www.daelive.com) a free membership is also available.

Gold Advantage memberships can be purchased for $89 for a full year, with a renewal price of $59. Current Gold Advantage benefits include advance booking capability of newly available inventory, priority requests, discounts on the purchase of all DAE exchanges and bonus weeks, and a slew of lifestyle benefits that encompass travel, hotel, golf, recreation and even grocery discounts.

The additional features added to the Gold Advantage membership include a 365/24/7 concierge program that members can access both on vacation and at home. Concierge benefits include roadside assistance, currency exchange, medical assistance, and more. Another additional benefit is discounts on vacation, tour, and cruise packages, and an elite member buying service that gives Gold Advantage members discounts on thousands of brand name products from hundreds of manufacturers and distributors.

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The Westin Pune Koregaon Park is the 25th Westin Hotel in Asia Pacific and the First of Six Westin Hotels to Open by 2012

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces the opening of The Westin Pune Koregaon Park – the first of six new Westin Hotels to open in India over the next three years and the brand’s 25th Hotel in Asia Pacific. The hotel is illustrative of Starwood’s overall growth in India with 24 existing hotels and plans to grow its footprint by 60 percent by 2012.

“As home to the world’s fastest growing population, India represents a significant opportunity for Starwood and our development partners,” said Frits van Paasschen, President and CEO for Starwood Hotels & Resorts Worldwide, Inc.

India makes up 21 percent of the world’s incremental growth, and by 2016, its population is expected to be larger than that of Europe, Russia, Australia, New Zealand, Japan, Canada and the United States combined.

“Coinciding with its population boom is the rise of India’s middle class, which is driving domestic tourism growth. In this decade, disposable income in India has grown about 10 percent annually, and much of that is being spent on travel,” added van Paasschen. “By working to further establish relationships with travelers in this critical, high-growth market today, we are ensuring the success of Starwood tomorrow.”

In 2009, Starwood made meaningful gains in India with the debut of the Four Points by Sheraton brand in Mumbai and Jaipur.  And looking ahead to 2010, Starwood will launch its Aloft brand in India, opening the first three of its six hotels in the pipeline.

“India’s dynamic and resilient economy makes it a highly attractive choice for further hotel development,” said Miguel Ko, Chairman and President of Starwood Asia Pacific.  “India has a strong GDP growth rate, an established role as global hub for the outsourcing industry and the infrastructure to support travel to and within the country.  And with our plans to grow our footprint by 60 percent in the next three years, Starwood is well positioned to meet the pent-up demand for our lifestyle brands throughout India.”

While India is a growth powerhouse in and of itself, when combined with China, the implications for Starwood are even farther reaching.

“The potential numbers of new international travelers from India and China are staggering,” said Simon Turner, President of Global Development for Starwood.  “When you take a look at India and China, you have 40 percent of the world’s population, and between them, they are averaging 8 percent growth in GDP. Furthermore, by 2015, 400 million Chinese and Indians will have sufficient incomes to travel abroad – as a point of perspective that is seven times the number of international travelers who visited the United States last year.”

Westin Brand Fueling Growth in India
The opening of The Westin Pune Koregaon Park is the second Westin in India and follows The Westin Sohna Gurgaon Resort and Spa that opened in December 2007.

“These six new brand enhancing hotels will provide guests with the signature Westin experience they have come to expect at our 163 existing Hotels around the world,” said Don Elliot, Regional Vice President for Starwood’s India, Bangladesh and the Maldives region. “We look forward to continuing to grow throughout India and beyond to help ensure that Westin hotels are everywhere our guests want to be.”

The Westin Pune Koregaon Park
The Westin Pune Koregaon Park will offer 277 guest rooms and suites as well as the Westin Executive Club where guests have access to an open-air terrace. There are seven meeting rooms and one ballroom with 11,302 square feet of meeting and function space with state-of-the-art facilities. The hotel features three restaurants including Seasonal Tastes, the all-day dining restaurant, and two specialty restaurant offering Italian and Indian cuisine. The hotel also features a WestinWORKOUT® fitness centre, an outdoor pool and the Heavenly Spa by Westin™.

The Westin Mumbai Garden City
The 269 room Westin Mumbai Garden City is located on the Western Express Highway, minutes from the Mumbai International Airport and the Film City. Overlooking the Goregaon Reserve, it provides a renewed perspective for business as well as leisure. The hotel features Westin’s signature Heavenly Spa®, WestinWORKOUT® fitness centre and an outdoor pool. It has many distinctive culinary experiences, including an all-day- dining, Seasonal Tastes, a lounge bar, a poolside bar and restaurant, an Indian specialty restaurant and an Italian restaurant. With more than 9,688 square feet of refined meeting and function space and nine meeting rooms, the hotel provides for flexibility and choice with state-of-the-art facilities.

The Westin Hyderabad Mindspace
The Westin Hyderabad Mindspace is located in Raheja Mindspace IT Park, which is the new central business district also known as “Cyberabad” or “Silicon Valley” of India. The hotel features 428 guest rooms and suites, with three restaurants – “Taste” offering all-day-dining and the other two specialty restaurants offering Indian and Italian cuisines. There is also a deli featuring Daily Treats and an on-site lounge and bar. Along with WestinWORKOUT® fitness centre, outdoor pool and Heavenly Spa by Westin™, there is also a 14,000 square feet of refined space for energized meetings, conferences, weddings or gala social events.

The Westin New Delhi, Gurgaon
The Westin New Delhi, Gurgaon Hotel will feature 311 rooms, five restaurants, 17,500 square feet of meeting space, a 16,000 square foot health and spa centre, as well as upscale retail outlets. Located strategically in Gurgaon, the emerging central business district of New Delhi, the hotel will provide travellers easy access to key convention and commercial offices.

The Westin Jaipur Infotech City
The Westin Jaipur Infotech City is located in the capital of Rajasthan – one of India’s most beautiful and popular destinations.  The hotel is part of the 320 hectare Vatika Infotech City development, featuring a retail mall, residential area, I.T. park and recreation centre. The hotel features 292 inviting guest rooms or villa suites, a full service business centre, wireless internet in all meeting rooms and public areas, nine flexible function rooms and more than 19,000 square feet of meetings space.

The Westin Kolkata Rajarhat
The Westin Kolkata Rajarhat is located in the capital of West Bengal, less than a kilometer from the proposed International Convention Centre. The 314-room hotel will feature three signature restaurants, an all-day-dining venue, and lounge bar and sports bar. The hotel will also feature over 6,500 square feet of meeting space and WestinWORKOUT® fitness centre.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 982 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.  Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

Premier David Bartlett today officially opened the $21 million Wyndham Vacation Resorts Asia Pacific Seven Mile Beach calling the development another example of confidence in the Tasmanian economy.

“Tasmania was recently nominated by CommSec as the strongest economy in the nation. Tourism is part of our success story.

“This multi-million dollar investment by Wyndham resorts in Tasmania will open up our state to a whole new market of holiday owners.

“Evidence shows holiday ownership resorts attract people who tend to stay longer and explore more, which means a greater flow on to local businesses and injection into the economy,” Mr Bartlett said.

Wyndham Vacation Resorts Asia Pacific is part of Wyndham Worldwide, and the largest vacation ownership company in Asia Pacific. Wyndham Vacation Ownership has 43 000 owners and 19 ownership resorts in Australia, New Zealand and Fiji, and is part of a worldwide network of 145 resorts that service 800 000 owners in North America, the Caribbean and South Pacific.

The resort at Seven Mile Beach employs 35 Tasmanians. It has a total of 61 rooms, including 11 different room types. There is also a restaurant, bar, pool, outdoor spa, tennis court, playground, games room, gym, sauna and BBQ facilities.

“This is a development that reflects an authentic Tasmanian experience. Particularly welcome are the efforts that have gone into minimising the impact of the resort on the local environment,” Mr Bartlett said.

Inspired by the Wyndham Green initiative, an onsite horticulturalist has set up a program to restore the native habitat to the original ecosystem that would have characterised the site prior to colonial inhabitation.

“Tourism as an industry directly and indirectly supports about 11.2 per cent of Tasmania’s total employment which is nearly 3 per cent higher than the national average.

“Quality developments like this one at Seven Mile Beach will encourage even greater growth of this important sector.

“Since 2006 the State Government has boosted tourism funding by $32 million – this includes an additional $4 million announced recently.

“This Government has overseen a period of exceptional tourism growth.

“We will continue to support the tourism industry and build on the strong base that has been established under Labor,” Mr Bartlett said.

Industry Veterans Collaborate on First Project in Thailand

Bustling with affluent leisure and business travelers, Asia has become an exemplary model for the hospitality industry, with many successful luxury hotels and lifestyle brands. Realizing the potential of this market and other areas around the globe, LaTour Signature Group, a joint-venture enterprise with ResortCom Elite that provides management services to small, luxury fractional ownership properties, and IndoChine Group, an international lifestyle brand, have teamed up to create the LaTour IndoChine Hotel Group. The newly formed hotel management company is also announcing its first project, the IndoChine Resort and Villas, in Phuket, Thailand.

Based in Singapore, the LaTour IndoChine Hotel Group will provide comprehensive specialized services to developers entering the realm of boutique hotels and six-star hotels, as well as whole and fractional ownership villas. The group plans to expand further into Asia, in addition to the Middle East, New Zealand and Australia.

“By combining the strengths of the LaTour Signature Group and the IndoChine Group, we are able to further assist developers and manage properties with global influence,” said Tom LaTour, founder of LaTour Signature Group. “For example, the IndoChine Resort and Villas represent an ideal opportunity to create a premier hybrid luxury resort for the region and Middle East overall.”

The first property in the LaTour IndoChine Hotel Group’s portfolio, the IndoChine Resort and Villas in Phuket, Thailand promises to be a haven of contemporary Asian living for refreshing and rejuvenating the body and mind. Overlooking Kalim Beach and the Andaman Sea, the resort consists of one- to six-bedroom villas, ocean view studios and a large entertainment complex featuring restaurants, deli, bakery, rooftop beach bar and nightclub.  The property will include elevated terraces, a stunning waterfall, two natural pools and five spacious spa treatment rooms, along with full-time butler service and high speed wireless Internet throughout all accommodations.

“The IndoChine Resort and Villas is the first of many LaTour IndoChine properties to come,” said Michael Ma, chief executive of the IndoChine Group. “And by providing all the necessary services and expert advice luxury resorts and hotels need, the LaTour IndoChine Hotel Group will help them successfully launch into the Asian market.”

About LaTour Signature Group
Launched by Tom LaTour in 2007, LaTour Signature Group delivers an exceptional five-star vacation resort “lifestyle” experience to select developers and owners of new and existing properties by managing all of the operational aspects of fractional interest resorts, boutique hotels and condominium resorts.

By delivering management services that are unprecedented in the industry, LaTour Signature Group is committed to becoming the ultimate brand for private residence clubs and luxury fractional properties through superior service, distinctive amenities, chef-driven restaurants and culinary activities and superior attention to detail.

LaTour Signature Group will manage all resort operations – including the training and supervising of staff, reservation coordination and concierge services as well as sales and marketing of fractional rentals.  When brought in on the ground floor, LaTour Signature Group can effectively lend its expertise and direction to the resort’s conceptual design and operational functionality and provide referrals and recommendations for other key partner alliances, such as real estate sales and marketing.

The LaTour Signature Group offers two product lines to the rapidly growing fractional market. The first is the private label brand of LaTour Signature for private residence club properties with a five Diamond or Star rating. The other is the ResortCom Elite line, which operates under the luxury division of San Diego-based ResortCom International, for properties that meet four Diamond or Star status.

For more information about LaTour Signature Group, visit http://www.latoursignaturegroup.com, or call 415-568-2210.

About ResortCom Elite
Based in San Diego, ResortCom Elite is the luxury division of its parent company, ResortCom International, and provides financial services, concierge and owner services and resort operations to private residence clubs, luxury fractional ownership properties and condo hotels. Under the direction of Chairman John Small and President Jeff Healy, ResortCom International’s 200 employees in offices in California and Florida and 800 employees worldwide at its resorts, provide exceptional services to over 50 clients worldwide and more than 200,000 satisfied owners at resorts in the Caribbean, Mexico and the U.S. (including Hawaii).

About the IndoChine Group Pte Ltd
The IndoChine Group of bars, restaurants, clubs, villas and resorts is a unique reflection of contemporary Asian lifestyle and is synonymous for its authentic ‘nutriceutical’ cuisine, award-winning designs, prominent events and internationally famed parties. Apart from the 15 venues in Singapore, the IndoChine Group also has venues in Kalim Beach, Phuket; Kuala Lumpur, Malaysia; Hamburg, Germany; New Delhi, India, and most recently, at the fX X’nter in Jakarta, Indonesia, bringing it to a total of 26 internationally.

Extremely popular with the jet-set crowd, local and international guests are offered more than just a bevy of restaurants, bars, clubs, hotels and resorts; they are presented with an adventurous yet sophisticated and holistic entertainment experience not found anywhere else. The group is also fast growing into an international lifestyle group, with an expansion into the Asia-Pacific region as well as into the Middle East and Europe.

For more information, please visit http://www.IndoChine-Group.com.

Perspective Magazine met with Sherman Potvin at the Ragatz Fractional Interest Conference in San Francisco and we were intrigued to hear about the industry veteran’s new project, Fractional Homes International.

Perspective: Can you start by giving us some background on yourself and your company?

We have LuxuryFractionalguide.com which is the largest fractional website in the world, and we geared that website to be consumer oriented, We wanted to do two things: obviously make money in the long term, but what I had discovered 15 years prior is that the education of the general public is crucial if this was going to be a success. Because the website is consumer oriented, we write articles and updates and we now have a blog to further educate the public on the pitfalls and the promises of fractional sales and the benefits of course of why people are buying fractions and why developers are selling them.

Luxuryfractionalguide.com has been like a window on the world of fractionals for me that very few people have.

One of the things I learnt quickly was… have “Ask The Expert” on that website and I often at times want to just rip it down! Because I get so many questions, but I’m the sort of guy that will answer them, people take the time, so I answer them, so there I am 10, 11, 12 o’clock at night, I’m at my computer and sometimes I’m like “god these questions!”

So I thought I could alleviate some of the questions by writing a book because the questions are mostly from home owners around the world, I’m not talking just America, but Bulgaria and New Zealand, Australia and the Middle East and the Far East, everywhere, in fact it was amazing to see where they came from.

So, I wrote my book, as I said about 18 months ago, Fractionalize to Maximize, and it served a purpose to some degree, I’ve sold over 2000 copies from people all over the world, so the book has been helpful but yet it’s created even more questions as I had wanted to keep it in layman’s terms and there’s more to selling a property than just what’s in the book, this is more about how to get your property ready to sell.

So, I knew, and I’ve known for a couple of years that the niche within the niche of fractional ownership, is the one off standing homes, the single vacation home where people want to sell them in this economy and can’t, but even in good economies when, two, three or four years ago when the economy was rolling, people were wanting to sell in fractions to maximize their return, and, they understood that if they could sell some fractions of their home, keep a fraction, they could have their cake and eat it too. They could still go to visit their place but they didn’t have all the costs associated with ownership.

So, what with that, I started to think about developing Fractional Homes International, which is a franchise company, and basically, our goal here is to produce talented, knowledgeable, trained people – real estate related people – whether they’re real estate license agents or small developers or investors who want to buy a home and turn it into fractions. This company will serve all those people – with our “bible”, what we call our training manual – which is 14 months in the writing. This will serve our franchisees with the knowledge to be able to, from A to Z, take someone’s home, and sell it out in fractions.

There’s nobody consulting today that wants to deal with a one off home because there’s no money in it. Myself and the six or eight other people who do consulting for the larger developers, we tend to stick with the larger developers because a) the homeowner can’t afford us and b) there’s not enough long term money in selling a one off home for us.

So, I know that the people who graduate and come out of our training as franchisees will be busy right away because the market’s so huge, especially with the economy the way it is, so much beautiful real estate for sale at bargain prices, and even at bargain price there not moving. This is a way to move the person’s home and get a fair price for it. So, in a nutshell, I’m hoping Fractional Homes International will be the vehicle to springboard the vacation home owner from around the world ahead faster, the true fractional industry is going to be growing, the first niche has got to come out of the box.

I believe that the industry itself is going to recover much quicker than whole ownership real estate. I think people are going to be looking for alternative ownership where they can have a little chance of an investment, not as much money, be able to vacation in a much more expensive, nicer home than they normally could afford with a fraction of the cost and I think that’s where the industry is going.

Perspective: So, you’re going to train people to then consult consumers on how to fractionalize their homes– are you also going to help advertise those homes for sale, through the website?

Absolutely – our website will have those homes on it, our Fractional Homes International website, but also those homes will be on Luxury Fractional Guide as part of the deal. So they’ll have two different avenues of advertising. I really plan on this company being Number 1 in the world a year from now in the fractional industry.

I’m going to spend the money to do it, I’m committed to it and we plan to put this website out by mid-summer in five languages. We truly want to be international because the market is international. The long term goal is to have a master franchise, someone for Europe, and in the UK, someone Down Under, and every country that seems to have taken to the fractional concept. South Africa has more fractional programmes going on right now than we do, it’s crazy, its caught fire over there and so I would expect I would licence someone there to be a franchise for Fractional Homes International.

I envision this being a global company where they can all exchange inside the network and all the franchisees would have the advantage of being able to communicate with each other on what’s working and what’s not in different areas and what they did to a particular house to make it special, or where they put money that didn’t work etc.

I mean, the education within this company five years from now, with maybe four or five hundred or a thousand, even, agents, is going to be unbelievable, and it’s just going to make us all that much better.

Perspective: So for example, if someone owned a fraction of a home in San Francisco they could change it with someone in South Africa through you?

Of course. Right now we are bringing into play our own fractional exchange called Luxury Fractional Exchange but we envision maybe as soon as two years down the road, the company will have its own exchange system within the company as we’ll have that many homes being fractionalized and that will make it even nicer and more reason for people to join us.

Perspective: How would that work alongside some of the larger people you work with? Do you envisage being able to get the exchange company to a point where they’ll accept people from stand alone homes into theirs or do you think they’ll keep it totally separate?

No, not at all – I know all of the guys from the exchange companies , I’ve been in this industry all my life practically it seems, but, I know all the players, and they’re not particularly interested in getting into the one off single stand alone home as it doesn’t give them enough critical mass to be effective. Our exchange will be unique to vacation home owners and small developers.

Perspective: What would you class as a small developer?

Ten units or less. Anything over ten units we wouldn’t allow them on, we wouldn’t want them to dilute the product.

Perspective: I’m looking at your training manual and its huge – what sort of things are included? What does it entail? And do you get some sort of certification at the end?

Well yes. And of course, we follow this manual all through training and during the whole week of intense training, day and night actually, we do a mythical home, we actually do a whole home all the way through sales and marketing – the whole thing.

But obviously this is all in depth, and we only touch the highlights through training, but when someone has this manual when they graduate, they take it with them. They never really own this, we always own it, they just have it on loan and if they ever lose it or someone copies it, they’re gone. This is really serious material.

But to answer your question, the manual was built like this because we really, really wanted our franchisees to be – when they’re confronted with a little bit of a problem such as a different house, different location, something different about that particular project – not to have to call our mentors on a 24/7 basis – 99% of what they’re looking for is going to be found right here in the manual.

Perspective: So would people come to you in a training centre?

Yes – our next training will be in Denver, Colorado in July

Perspective: And how many people would come along to that?

25 – We don’t allow any more than that – we want it to be intimate, get to know the mentors really well because that’s who they’ll be working with. We’re all going to mentor these people so that they don’t make mistakes and they get off on the right track.

Perspective: And that lasts for one week and then they have an exam they have to pass to get their qualification?

There is a mini exam at the end. They get a certificate and with the certification they get to use all our marques on all of their materials, on their websites, and they are an accredited fractional consultant. For a real estate agent it would be invaluable because they’ll have such a leg up on their competition by virtue of being able to say both on their website and on all their collateral and in their office with our emblem that they have in-house – a person that can fractionalise your home from start to finish. I think that’s going to add tremendous value a year down the road.

Perspective: Do the homes have to have certain criteria – or a certain value? Would it be you that would select those homes or they would have to come to you for approval or some description?

Yes, definitely, we have our operations manual and our standards, and our ethics. All of this is related to our relationship with the person that comes to us and wants to sell their home. It definitely has to meet criteria, location of course being first and foremost, but then the fit and finish, the furnishings, the surroundings, accessibility, the landscaping. It has to be really perfect to be successful – the owner has to understand what needs to be done in order for their home to be right and if he doesn’t we are going to walk away and go to the next one. Because, we really can’t afford to fail – that’s the bottom line, we’ve got to make every one of our projects work in order for the company to grow.

So yeah, we’re hoping that we set the standards for integrity and success in this industry. There’s a lot of people breaking out in this industry claiming to be fractional experts and they’ve never even been on a project before – it’s embarrassing – I see their website and go, “my god, I know that person, that person doesn’t even know anything about this” – but the average consumer doesn’t know this. A lot of people don’t do due diligence and don’t make the phone calls and then they get themselves in trouble and they put thousands of dollars up and fail. So, we’re hoping that we can set the standard in the industry so that others will want to follow it and just to make it the right way so the consumer has confidence in this product; it’s an alternative product, not run of the mill real estate, as everyone knows and understands it. Now, if we all do it right it’s going to be successful. That’s our goal.