Starwood Extends Its Lead as Asia Pacific’s Largest Upper-Upscale and Luxury Hotel Company with the Opening of the ITC Royal Gardenia, a Luxury Collection Hotel, Bengaluru

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) reaches another key milestone with the opening of its 150th hotel in Asia Pacific – the ITC Royal Gardenia, a Luxury Collection Hotel in Bengaluru. The opening of the 292-room hotel in India underscores Starwood’s long-term strategic growth plans in Asia Pacific, where it has executed 23 new deals in 2009. This year, Starwood has also opened seven hotels prior to the opening of ITC Royal Gardenia with another seven slated to open by year end.

“Reaching our 150th hotel in Asia Pacific is an important next step for Starwood as we progress on the journey to open our 1,000th hotel and resort worldwide,” said Frits van Paasschen, President and CEO of Starwood. “The growth opportunities in Asia Pacific are unsurpassed perhaps anywhere in the world. And we are working with our best-in-class partners to further extend our position as the region’s largest upper-upscale and luxury hotel company, while strengthening our place as the industry innovator in the select service segment.”

China and India Fuel Starwood’s Growth in Asia Pacific
Starwood’s 150 high-caliber hotels can be found in 20 countries throughout its Asia Pacific Division, with the most significant growth occurring in China and India.

“Starwood has responded to Asia Pacific’s acute need for lodging by working to open top quality conversion and new-build properties throughout this dynamic market.” said Simon Turner, President of Global Development, Starwood Hotels & Resorts Worldwide, Inc. “In particular, China and India are fertile ground for Starwood as developers look to partner with world class brands that offer compelling guest experiences and are backed by powerful centralized sales and marketing systems.”

Within China, Starwood is set to double its current footprint to 100 hotels by 2012. So far in 2009, the company has signed 18 new deals and opened three hotels. Among the four hotel openings in China for the remainder of the year are Le Meridien hotels in Qingdao and Chongqing, a Westin hotel in Tianjin, and a Four Points by Sheraton hotel in Lianyungang. Next year, W is expected to strengthen its presence with the opening of W Guangzhou, and the Luxury Collection brand will make its Chinese debut.

India is now home to 23 Starwood hotels, with another 15 under development. This year, Starwood made significant gains in the market with the debut of the Four Points by Sheraton brand in Mumbai and Jaipur. Meanwhile, developer and consumer favorite, Westin Hotels & Resorts, is set to welcome guests to and within India with three new hotels coming on board later this year in Mumbai, Hyderabad and Pune. And looking ahead to 2010, Starwood will launch its Aloft brand in India, opening the first three of its five hotels in the pipeline.

Starwood Breaks New Ground Throughout Asia Pacific
Beyond China and India, this year Starwood is opening its second Sheraton in Korea and will soon be opening its first Sheraton resort in Vietnam. Starwood also recently signed new deals for a Sheraton resort and spa in New Caledonia and a Le Meridien in Ho Chi Minh City, Vietnam. In 2010, the St. Regis brand will debut in Tibet, Thailand and Japan, while W makes its mark in Thailand and Indonesia. Starwood’s midscale brand, Four Points by Sheraton, is also meaningfully expanding with its first opening in Malaysia in 2009 and its first in Thailand in 2010.

“Starwood has become the hotel industry’s most global company – a position we assumed by remaining focused on working with the right partners in the right places on the right properties,” said Miguel Ko, Chairman & President of Starwood’s Asia Pacific Division. “Starwood continues to closely track both established and emerging markets throughout Asia Pacific to ensure our distinct and compelling brands are everywhere our guests want to be.”

Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 966 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

Check-in On Us – Thousands of Rooms on the House at 86 New and Newly Renovated Properties Visit sheraton.com/freenight to Register for Your Chance to Stay for Free on October 23rd

Sheraton Hotels & Resorts wants consumers to see what a difference $6 billion can make so the hotel giant is giving away thousands of free rooms for one night only at 86 hotels throughout North America to celebrate the completion of the brand’s multi-billion global revitalization effort. Consumers can visit sheraton.com/freenight on October 6-9 to register for a chance to book a free room on October 23rd at new and newly renovated flagship hotels including the Sheraton Waikiki, Sheraton Boston, Sheraton Kauai, Sheraton Dallas and Sheraton Phoenix Downtown.

70,000 New Guestrooms, 300 New Lobbies and 100,000 New Beds Part of Multi-Billion Makeover

As part of a three-year global overhaul, Sheraton has invested more than $4 billion in new hotels, renovations and signature brand initiatives in North America and another $2 billion in new hotels overseas. Highlights include:

• 70,000 new or newly renovated guestrooms — 50,000 in North America alone

• More than 300 new lobbies featuring the brand’s innovative Link@SheratonSM experienced with Microsoft®

• More than 100,000 brand new Sheraton Sweet Sleeper all-white, high thread count beds in 211 hotels and 83,000 guestrooms worldwide

• 98 renovated properties, nearly half of Sheraton’s North American portfolio, including high profile gateway properties like the Sheraton Denver, Sheraton Boston, Sheraton Seattle Hotel & Towers and Sheraton Montreal and Sheraton Waikiki.

Global Powerhouse Boasts Highest Brand Awareness in the Industry
As Starwood Hotels & Resorts Worldwide, Inc.’s (NYSE:HOT) largest and most global brand, Sheraton boasts more than 400 hotels in 70 countries with a global brand awareness among business travelers at 92%, the highest global awareness of any hotel brand in the world. Making up more than 44% of Starwood’s total rooms, Sheraton is a key focus for Starwood, especially as the company aggressively prepares to own the upswing as the economy recovers. As yesterday’s staycations, canceled meetings and postponed business trips become tomorrow’s pent up demand, travelers will return to the road and find the newest portfolio in the Sheraton brand’s history. In fact, 60% of Starwood properties – including all nine brands – will be brand new or freshly renovated by the end of 2009.

“We have spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and as the economy begins to recover Sheraton is in an enviable position, poised to come out of the gate fast and leverage our new flagship hotels, renovated properties and signature brand offerings,” said Frits van Paasschen, Starwood CEO. “When travelers return to the road en masse, Sheraton will be ready.”

Revitalization Plan already Bearing Fruit as Guest Satisfaction Scores Reach Historic Highs
Sheraton Hotel’s efforts to revitalize the brand kicked off in 2007, and as the impact of these efforts take hold in hotels worldwide, the brand is beginning to reap rewards and measurable success, including:

Sheraton Guest Satisfaction scores are the highest in its history, with overall satisfaction at 8.12 out of 10, year-to-date, surpassing the brand’s own goal. Likelihood to return to the brand has increased from 7.89 to 8.78 and Meeting Planner Satisfaction scores are also at an all time high.

Sheraton has opened 57 new hotels worldwide since 2007 with 10 more slated to open by the end of the year — more than any other Starwood brand

In addition, Sheraton has removed more than 38 hotels worldwide including 24 in North America that could not meet the brand’s new standards. 4 more will exit the brand by the end of the year.
Over the next three months, Sheraton will mark the completion of a $500 million investment in renovations to existing properties, including multi-million dollar efforts at the Sheraton Denver, Sheraton Dallas and Sheraton Montreal, as well as the highly-anticipated November opening of Sheraton Puerto Rico Convention Center Hotel & Casino, a $210 million, 503-room property that will be the first new full-service hotel and casino built in San Juan in more than 10 years.

Seeing is Believing — Thousands of Travel Pros to Attend Sheraton Open House Events
In addition to giving away thousands of room nights to showcase its recently renovated and new properties, the brand will host a three-day open house for meeting planners, corporate travel buyers, social event planners and other travel influencers, September 29-October 1. The event will spotlight a selection of Sheraton Hotels “best in class” hotels, including: Le Centre Sheraton in Montreal, Sheraton Chicago Hotel & Towers, Sheraton Birmingham Hotel, Sheraton Dallas Hotel, Sheraton Denver Hotel, Sheraton Phoenix Downtown Hotel, Sheraton Seattle Hotel & Towers and Sheraton Waikiki Hotel.

Sheraton Hotels & Resorts, like all brands within Starwood’s robust portfolio, is proud to offer the Starwood Preferred Guest® program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG® offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.

About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 75 countries around the world. It is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 966 properties in 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.