A Flagship for W Hotels Globally, W Barcelona is the Latest in the Brand’s Continued Expansion to Become a Global Powerhouse, Including Upcoming Openings in London, and Paris

W Hotels Worldwide, the hotel category buster and industry innovator, today unveils a global brand flagship hotel, W Barcelona. An icon of stunning architecture rising high above the Mediterranean in Spain’s most dynamic and stylish city, W Barcelona is designed by world-renowned Spanish architect Ricardo Bofill. Situated at Nova Bocana, where the glamorous Barceloneta beach boardwalk commences, the hotel has a commanding presence against Barcelona’s magnificent waterfront and skyline, and has already made its mark as a landmark in an ambitious urban renewal plan for Barcelona’s coastline. The 26-story, slender, sail-shaped W Barcelona sits perpendicular to the dock, showcasing unprecedented sea and city views from virtually every guest room. Global jetsetters and local tastemakers are already referring to the curved sandy and very exclusive bay adjacent to the hotel as Barcelona’s very own “Copacabana,” a reference that alludes to W Barcelona’s passion for design and fashion, which will be the key brand differentiators for this emblematic destination.

“Taking the W brand into the dynamic city of Barcelona, a European hub known for fashion, design and architecture, will mark a true milestone in W Hotels’ global expansion into the world’s most exciting and vibrant destinations,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “W Barcelona offers stunning architecture and innovative design from Ricardo Bofill, a renowned architect. His leading-edge design will set a dramatic stage for the W brand’s unique lifestyle positioning, soon to become a true flagship hotel for the W brand, offering insider access to a world of Wow.”

Through W Hotels’ unique and distinctive programming, W Barcelona will provide a contemporary lifestyle experience with a complete service offer. The hotel will feature 473 guest rooms, including 67 suites, two WOW suites and one Extreme WOW suite. W Barcelona will also offer guests Spain’s first Bliss® Spa; a signature restaurant by famed Michelin-Star rated and acclaimed Catalan Chef, Carles Abellan, featuring unparalleled views of the Barcelona shoreline; Eclipse, a glamorous rooftop bar with stunning vistas over the Mediterranean from London-based nightlife gurus, Ignite Group (the creative minds behind famed London nightclub, Boujis); the signature W lounge welcome experience featuring W BAR for cocktails and WAVE Restaurant; WET, a glamorous infinity-edged pool and bar, all surrounded by multiple sun terraces, inspiring exterior lounge decks, fully equipped cabanas, and one ultra-exclusive Extreme WOW Cabana with Jacuzzi and lounge deck. The hotel also features SWEAT state-of-the-art fitness facility outfitted with Technogym equipment featuring panoramic views of the Mediterranean, complemented by resident DJ sets to inspire high energy work out sessions.

W Barcelona features spectacular public spaces with more than 2,500 square metres of ultra-modern meeting and event space, including a unique Great Room (W Hotels’ interpretation of a ballroom) with breathtaking, unobstructed sea views, making W Barcelona more than the ultimate insider escape but also an ideal hotel for special events, meetings and celebrations. All of these offerings will be supported by the W brand’s signature Whatever/Whenever® service promise, providing guests whatever they want – from a private chartered yacht excursion along the Mediterranean coastline to an insider shopping spree from the vintage Catalan fashions to the latest Spanish designers – whenever they want it (as long as it’s legal!).

“W Barcelona is now the third W Hotel in Europe, Africa and the Middle East, following the openings of W Istanbul and W Doha Hotel & Residences earlier this year,” said Roeland Vos, President, Starwood Hotels & Resorts, EAME. “The W brand continues its fantastic growth and is on track to open ten more W Hotels in some of the region’s most sought after destinations, including London, Paris, and Milan.”

W Barcelona is at the beginning of the world-famous boardwalk La Barceloneta, first-class restaurants of Port Vell, pristine beaches and water sports of Puerto Olimpico, and a short stroll from the romantic cafés, fashionable shops and innovative nightlife options of Barcelona’s Old Town and Las Ramblas. The only hotel in Barcelona with direct access to the beach, W Barcelona anchors Passeig de Joan de Borbó, a massive redevelopment project slated to bring luxury retail, office and entertainment venues to this dynamic area.

W Barcelona is accepting reservations, including group arrivals and event bookings, from today onwards. To celebrate this divine debut, W Barcelona has introduced an exclusive opening offer for guests, providing a taste of W Hotels’ insider contemporary lifestyle experience. Starting at €249, the opening offer includes two welcome cocktails, daily breakfast for two, complimentary appetizer or dessert with dinner at W Barcelona’s signature restaurant, Bliss® Spa gift set, VIP access to Eclipse, the hotel’s rooftop destination bar, and an upgrade from a Wonderful Room to the next available room type. This limited celebratory offer is valid for stays between October 1, 2009 and February 27, 2010.

Starwood Hotels & Resorts has a commanding presence in Spain with six of its nine world-class brands represented, including Westin, Le Méridien, The Luxury Collection, St. Regis, Sheraton, and now W Hotels. The grand hotels that make up Starwood’s Spanish portfolio include The Westin Palace Madrid, Marqués de Riscal, A Luxury Collection (Rioja), Hotel Alfonso XIII, A Luxury Collection Hotel (Seville), and Arabella Golf & Spa Resort (Mallorca).

About W Hotels Worldwide®
W Hotels is an innovative contemporary lifestyle brand and the hotel category buster with 34 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels is on track to double its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Boston, Hollywood, Huntington Beach, and Downtown New York. In Europe, W Hotels have been announced in Athens, London, Manchester, Milan, Paris and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman, and Dubai. W has plans to open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels’ first ski retreat. For more information, visit www.whotels.com.

W Santiago and The Residences at W Santiago Mark the Latest Opening in W Hotels’ Continued Global Expansion, More Than Doubling Its Footprint by 2011

W Hotels Worldwide, the hotel category buster and leading industry innovator, today unveils its first ever hotel in South America, W Santiago and The Residences at W Santiago. The W brand’s 33rd hotel, W Santiago is the cornerstone of a larger, mixed-use complex, Isidora 3000, which includes a convention center, boutique office space, and high-end retail shops in addition to the W Hotel and W-branded residences. Developed by the Territoria Group, W Santiago is located in the heart of the fashionable El Golf district of the Chilean capital city and surrounded by the magnificent peaks of the Andes.

For W Santiago, renowned New York designer Tony Chi partnered with native Chilean designer Sergio Echeverria and his studio Echeverria Edwards & CIA to create cutting edge interiors for the hotel and residences that are a cool, contemporary take on the varied Chilean landscape. Their interior design approach sets the stage for W’s signature programming, including Whiskey Blue, an amped-up hotspot on the fourth floor of the hotel, Red2 One, a breathtaking rooftop bar, and W Lounge (W’s take on the traditional hotel lobby), all from famed nightlife entrepreneurs Rande and Scott Gerber of the Gerber Group; Osaka, the Zen-inspired restaurant featuring Peruvian-Asian cuisine by Chef Ciro Watanabe; NoSo and Terraza, two Modern French restaurants by renowned chef Jean-Paul Bondoux; an intimate Tea Library, managed by the talented French chef Sebastien Fontes; a lively Wine Bar; and W Hotels The Store, W’s twist on the hotel gift shop. In addition, hotel guests have access to the adjacent O2 Balance & Wellness Club, which offers 2,000 square meters of high-end equipment for physical training and spa treatment rooms.

“W Santiago marks a milestone for the W brand in South America as well as in our continued global expansion into the world’s most vibrant destinations,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “The hotel provides guests and locals alike with W’s unique signature programming set in a cool design environment that gives a contemporary and playful nod to the breathtaking Chilean landscape and culture.”

“We’re delighted to celebrate the grand opening of this world-class hotel and residences, which now stands as an iconic landmark in this city” said Francisco Rencoret, CEO of Territoria. “We’ve created an exceptional lifestyle destination. Isidora 3000 was designed to bring the best in each category offices, retail, residences, hotel- through experiences, design and services for the 21st century.”

“We are excited to strengthen our presence in Chile as we unveil the new W Santiago, a great addition to our existing Starwood portfolio,” said Osvaldo Librizzi, President of Starwood Hotels & Resorts Latin America. “W is a worldwide brand already present in many important cities around the globe. We chose Santiago because of the need for outstanding hotels and for the importance Santiago has as a financial and cultural center in South America.”

Contemporary Design Rooted in Chilean Culture
Beginning with a private garden entrance flanked by 50-foot trees cultivated from southern Chile, the design of W Santiago honors the country’s cultural traditions while incorporating the modern design elements for which the W brand is known. Interior designer Tony Chi was inspired by the colors, textures and sounds of Chile, elements that can be seen, felt and heard throughout the hotel. The color palette of all public spaces and guestrooms includes oranges, blues, and other vibrant shades that are found in the mountains and deserts of South America, and many of the hotel’s design elements beckon to be touched, such as the sheepskin walls used in the W lounge. To craft and execute this conceptual design throughout the building, Chi worked in collaboration with the international company Handel Architects of the United States, the Brazilian landscape designer Gilberto Elkis, and renowned Chilean designer Sergio Echeverria. Together, they went to great lengths to use natural design materials found in or inspired by South America, including copper (Chile’s biggest export), sheepskin, Brazilian woods, and contemporary Indian tapestries. In using these natural elements, this team of designers has intended for every guest’s experience at W Santiago to be unique, as the natural materials will change with time, aging beautifully, and constantly evolving the look and feel of the hotel.

“When designing, you have to start with the location and its people, and what I noticed here is that friends and family congregate frequently and in large groups,” said Tony Chi. “Chilean culture is about crossing generations and bridging differences, and as a collective sentiment, it is what ultimately inspired W Santiago.”

Mix, Mingle and Sip in Style at W Santiago
W Santiago features an assorted mix of modern lounges, bars, and restaurants in which W’s jet set guests and Santiago’s fashionable locals can mix and mingle. Whiskey Blue, which marks the South American debut of nightlife entrepreneurs Rande and Scott Gerber, features a modern bar with leather, felt and wood paneling and floor-to-ceiling mirrors. Two additional venues by the Gerber Group, the signature W lounge and Red2 One, the 21st floor rooftop bar, offer guests, residents and locals a menu of sophisticated cocktails and light fare in distinctively designed spaces.

Restaurants at W Santiago include NoSo and Terraza, where famed chef Jean-Paul Bondoux puts his own unique spin on modern French cuisine, and Osaka restaurant, featuring an innovative fusion of Asian and Peruvian flavors by renowned chef Ciro Watanabe. At Osaka, typical Peruvian ingredients are combined with Oriental cooking techniques, resulting in innovative dishes, such as Ceviche Osaka, Tai Scallops, Teriyaki Balsamic Sirloin, and Nippon Confit Duck. NoSo, a more formal dining experience, features a contemporary twist on French classics such as foie gras and escargot as well as fresh Chilean seafood. NoSo features chocolate-colored walls, a wine cave, marble seafood display, and an impressive chef’s table, where the chef prepares the freshest ingredients from the local market. Adjacent to NoSo, a private dining room seats up to 25 people, with blue glass chandeliers hanging above massive tables surrounded by plush red chairs. With a brasserie-style concept, Terraza is a more casual restaurant with quick and agile service, ideal for local executives or relaxed outdoor dining. A signature Tea Library and a modern Wine Bar round out the scene at W Santiago.

Escape the Hustle and Bustle of Chile’s Dynamic Capital City
W Santiago features 196 stylish guestrooms, including 20 suites, 16 Cool Corner Rooms with floor-to-ceiling windows, three WOW suites, and the signature Extreme WOW Suite (W Hotels’ reinterpretation of the Presidential Suite), offering stunning views of Santiago and the Andes Mountains. Rooms and suites, which serve as a personal escape for guests, feature black and white images of Chile, modern and stylish furniture, high ceilings, and, in many cases, spacious terraces with incredible views. All guestrooms feature W beds with goose down duvets and 350 thread-count sheets, flat-screen LCD TVs, broadband Wi-Fi Internet, docking stations for MP3 players, and a fully stocked Munchie Box (W Hotels’ take on of the traditional hotel mini bar).

W Santiago is also home to South America’s first W Hotels The Store, a WIRED 24-hour business center, and the heated WET® rooftop pool on the 21st floor, which offers unparalleled views of the city and mountains. The perfect backdrop for creative business meetings or unforgettable celebrations, W Santiago also boasts more than 1,800 square meters of ultra-modern meeting and event space, with 10 fully equipped meeting rooms featuring new generation technologies. The hotel offers a contemporary Great Room (W’s version of a ballroom), which can seat up to 1,400 guests.

Providing the ultimate in urban living, W Santiago includes 46 W-branded residences, in sizes ranging from 65 to 325 square meters with a contemporary design and exclusive access to the hotel’s unique amenities and services. All residences feature the largest terraces in Santiago, spacious bedrooms and living spaces, and state-of-the art appliances. In addition, residents have access to a private owners’ lounge, private wine cellar and tasting room, an infinity pool on the 21st floor, and a helipad. Residences are still available and can be purchased by contacting the sales center at (56-2) 947-2032 or through the website www.santiagoresidences.com. In addition, W Santiago offers W’s signature Whatever/Whenever® service promise, providing both guests and residents alike with whatever they want – from a private plane to the Patagonia to a bottle of vintage wine – whenever they want it, as long as it’s legal!

W Santiago is located at Isidora Goyenechea 3000, Las Condes, Santiago, Chile. For more information or to book, please visit www.whotels.com/santiago.

About W Hotels Worldwide®
W Hotels is an innovative contemporary lifestyle brand and the hotel category buster with 33 properties in the most vibrant destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels will triple its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Boston, Hollywood, Huntington Beach, and Downtown New York. In Europe, W Hotels have been announced in Athens, Barcelona, London, Manchester, Milan, Paris and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman, and Dubai. W has plans to open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels’ first ski retreat. For more information, visit www.whotels.com.

About The Territoria Group
A real estate developer, Territoria . was founded in 2004 and is based out of Santiago, Chile. Territoria distinguishes itself through the unique imprint it leaves on each project, characterized by a new proposition for a certain style of living. They start from one idea, constructing spaces with innovation, creativity and design, with an open vision towards a new way of living. They currently have 70.000 square meters of completed works and approximately 162.000 square meters under construction. www.territoria.cl

About Tony Chi
Tony Chi distinguishes himself from other interior designers because of his temperament. He is a perfectionist; meticulous, unwavering and possessing an intensity that evokes emotion, never allowing indifference. His design transcends ephemeral curiosity entertained by the surface of things. He understands that design without functionality is hollow and functionality without people who care to utilize it defeats the purpose. In his own words, “any designer can create a dazzling body but I want to create spaces that have a chance at building a soul.” He doesn’t merely deliver aesthetics, he delivers an experience.

W South Beach and The Residences at W South Beach Set a New Standard for a Contemporary Lifestyle Experience as W Hotels Continues to Expand Globally, More Than Doubling Its Portfolio by 2011

W Hotels Worldwide, the hotel category buster and industry innovator, today unveils its latest insider escape with the grand opening of W South Beach and The Residences at W South Beach, the W brand’s 31st hotel property.

Owned and developed by Tristar Capital and RFR Realty and executed on behalf of ownership by Related of New York, W South Beach is located beachside in the burgeoning arts and entertainment district of Miami Beach. This oceanfront landmark is set to inspire jet set guests and locals alike with spectacular design that sets the stage for W’s fully integrated contemporary lifestyle experience: 408 W-branded residences, including Ocean Suites, Beach Bungalows, and the signature Extreme WOW suite (W’s reinterpretation of the Presidential suite); Wall, an exclusive bar and ultra-lounge operated in partnership with world-renowned Miami nightlife impresarios and restaurateurs; celebrity dining hotspot Mr. Chow; Soleà, the signature restaurant serving contemporary Mediterranean cuisine; Grove, a whimsical outdoor garden; Bliss®, New York’s hottest spa, arriving in Miami for the first time; WET, with two alluring pools and stylish cabanas; more than 10,000 square feet of ultra-modern meeting and event space; SWEAT® state-of-the-art fitness center; basketball court; tennis court, and W Hotels The Store, the W brand’s twist on the traditional hotel gift shop.

“W South Beach will serve as a flagship hotel for the W brand globally,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “The hotel will provide guests and locals alike with W’s outstanding signature programming set in a stunning, cutting-edge design environment on the shores of one of the world’s most glamorous and fashionable beaches.”

“The launch of W South Beach marks a new era in Miami’s glamorous history,” said David Edelstein, principal of Tristar Capital, which owns the hotel along with RFR Realty. “Our vision was to develop a world-class hotel with a new standard of design and style that embraces the vibrant spirit of South Beach.”

A Landmark on the Shores of Florida’s Most Fashionable Beach
W South Beach is the product of renowned designers and artists, including architect Costas Kondylis in collaboration with NBWW & Associates, Anna Busta of Studio B Design, landscape designer Paula Hayes and twice Grammy-nominated photographer Danny Clinch. Together they have combined organic architectural elements with a contemporary design to create an iconic and high-end urban design ambiance that pays homage to the area’s art deco heritage and offers guests an insider escape in the center of all the action.

Architect Costas Kondylis created a new landmark that recalls Miami’s modern architectural legacy with its dynamic and whimsical façade. The unique design of the building positions rooms on a 25-degree angle, providing guests with breathtaking views of the Atlantic Ocean. The stunning W Living Room (W’s take on the traditional hotel lobby), has been designed by Anna Busta and features dramatic artwork from noted collector Aby Rosen’s private collection. Strongly influenced by art deco elements, the Living Room features sleek floors inlaid with bronze and wood with a terrazzo border and a row of white quartzite columns set against a soaring 120-foot-long marble wall. An eclectic yet sophisticated mix of furnishings create intimate conversation areas throughout the space, including tufted leather ottomans, sofas imported from Italy, velvet curtains in eggplant purple, modern white and gray sofas complemented by oversized, inlaid horn tables, armchairs covered in white pony or slate velvet and white pony rugs splashed with gold paint. A shimmering, 20-foot-high beaded curtain set off by glass walls ushers guests into the W Living Room Bar, offering views of WET pool deck and the hotel’s lush garden known as the Grove.

Escape into the Grove by Celebrated Landscape Artist Paula Hayes
Developed by conceptual landscape artist Paula Hayes in collaboration with Anna Busta, the Grove was inspired by the many beautiful gardens found in the Provence region of France. Designed to transport guests into another world, this serene garden is an escape from the hustle and bustle of South Beach, featuring winding paths amongst the swamp lily and flowering grasses, lanterns from the late 19th Century, sheets of poetry suspended from sea grape trees and 1920s-era objects discovered in French flea markets.

Flirt, Sip and Mix from Dusk to Dawn at The Wall
Guests of The Wall ultra-lounge will experience the first partnership of Miami nightlife giants Nicola Siervo and Karim Masri, co-owners of celebrity-hangout Mokai and hotspot Quattro restaurant, and brothers Francis and Eric Milon, nightlife pioneers behind The Opium Group, which owns iconic South Beach venues Mansion, SET, Louis Bar-Lounge, Opium at The Seminole Hard Rock Hotel & Casino and Privé Las Vegas at the Planet Hollywood Resort & Casino. Miami’s newest nightlife destination has been designed to entertain celebrities and jet setters alike from dusk to dawn, seducing and captivating guests throughout several spaces. Designed by Anna Busta, the ultra-lounge captivates guests with its seductive gold-and-black motif, including dark walls, a lacquered bar, Cappellini stools and a ceiling of fine copper mesh. The focal point of the space is a vintage gold sofa inspired by Le Corbusier, created exclusively for W South Beach.

Savor Legendary Chinese Cuisine at Mr. Chow Miami
Famed celebrity eatery Mr. Chow debuts in Miami on the ground floor of W South Beach. Mr. Chow Miami offers iconic dishes along with new and creative recipes prepared by Executive Chef Nick Du, a specialist in regional Chinese cuisines who is known as one of the best chefs in Beijing and throughout China. Designed by Michael Chow, the beautiful space includes his signature elements such as the stepped entrance that puts guests into the spotlight, modern screens and black lacquer furniture as well as unique elements including the 125-foot gold-leaf and Swarovski crystal chandelier designed by Chow himself. The expansive space, with seating for approximately 300 guests, includes outdoor seating that overlooks fashionable Collins Avenue. As part of Michael Chow’s dedication to art, a known artist has been commissioned to develop an exclusive video animation that will be projected on the walls of the outside dining area.

Munch and Mingle at Soleá
Soleá, the second restaurant at W South Beach, offers contemporary Mediterranean cuisine in a stylish yet relaxed atmosphere. Chef Michael Gilligan has created a globally inspired menu that incorporates a Latin flare such as foie gras and goat cheese empanadas, sea scallop tiradito and sautéed langoustines with sherry, tomatoes and tarragon. Designed by Anna Busta, the 234-seat restaurant offers both indoor and outdoor dining overlooking the hotel’s whimsical Grove garden.

Soleá features walnut floors throughout, two stunning wine walls, a VIP dining area, communal tables made from single slabs of fallen maple wood, oversized banquettes in rich chocolate brown leather, and glowing glass lanterns hanging on the walls and from the ceilings, creating intimate dining spaces throughout. Soleá is operated by nightlife and restaurant industry impresarios Nicola Siervo and Karim Masri of KNR Food Concepts (Sosta, Quattro).

Indulge at Miami’s First Bliss® Spa
Bliss Spa boasts more than 7,000-square-feet of tension-fighting facilities at W South Beach. With a focus on waxing, skincare services, and manicures and pedicures, bliss south beach also provides massage and body treatments. Seven treatment rooms and bliss trademark touches such as rhythm & blues tunes, a retail beauty boutique, and the legendary brownie buffet, make bliss south beach the ultimate destination for stylish jet setters and spa and beauty-loving locals. W South Beach guests and residents also receive “BIP” (Bliss Important Person) status for priority reservations and exclusive in-room sampling. Additionally, all guests can enjoy sought after sink side bliss amenities in all guestrooms and suites.

Relax and Escape into a Stylish Personal Oasis
Residences and guestrooms at W South Beach range in size from 574 square-feet to more than 3,000 square-feet with nine-foot ceilings and expansive glass balconies that allow for unparalleled views of South Beach and the glistening Atlantic Ocean. As W’s first all condo hotel, guestrooms offer contemporary, stylish living with soft shades of teal and white, a sleek floor made of white ceramic tiles with a wood grain finish, and floor-to-ceiling screens that delineate the living and sleeping areas. Modern Italian steel grey sofas are positioned strategically in front of the flat screen plasma televisions inviting guests to chill out before going out, while the photographs of legendary rock photographer Danny Clinch – works of artists ranging from Missy Elliot to Elvis Costello – adorn the walls in guestrooms as well as elevator landings throughout the property.

Oversized bathrooms feature Cippolino marble vanity countertops with black and gray veining, high-end chrome fixtures and spacious showers. For a true escape, select suites feature Japanese soaking tubs. Many of W South Beach’s guestrooms feature an Asco stacked washer and dryer and a state-of-the-art kitchenette with a Sub-Zero refrigerator, Wolf range, stainless steel microwave, custom lacquered Italian cabinets with either granite or synthetic quartzite countertops, a deep sink basin and chrome fixtures. All guestrooms and suites feature the signature Munchie Box (W Hotels’ re-interpretation of the traditional hotel Mini Bar) and state-of-the-art entertainment system which includes two plasma televisions, CD and DVD player and docking station for MP3 players, setting the stage for a night on the town or for winding down after a day at the beach.

The Residences at W South Beach offer owners a combination of stylish one, two, and three bedroom condominiums with all the signature W comforts, services and amenities available to hotel guests. Residences are still available and can be purchased by contacting the Welcome Center at 305-531-4449. In addition to W Hotels’ signature services, W South Beach offers the W brand’s signature Whatever/Whenever® service promise, providing both hotel guests and residents with whatever they want – from a personal shopping consultation at South Beach’s most exclusive boutiques to private jet service from MIA – whenever they want it, as long as it’s legal!

More than a hotel brand, W Hotels has established itself as an iconic contemporary lifestyle brand, offering guests unprecedented insider access to a world of “Wow” through leading-edge design, fashion, nightlife, celebrities, entertainment and other trendsetting activities. W Hotels has changed the hospitality landscape with a series of industry firsts in the past 10 years, including: the transformation of the hotel lobby into the W Living Room experience; the introduction of the W brand’s signature Whatever/Whenever service promise as a vehicle to fulfill every guest’s dreams, as long as its legal; extension of the lifestyle experience into retail through W Hotels the Store; the reinterpretation of the hotel mini-bar into the Munchie Box; and the reinvention of the presidential suite into W’s “Extreme Wow” and “Wow” suites.

About W Hotels Worldwide®
W Hotels is an innovative contemporary lifestyle brand and the hotel category buster with 31 properties in the most vibrant destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels will more than double its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Boston, Hollywood, Huntington Beach, Downtown New York, Santiago, and Washington, D.C. In Europe, W Hotels have been announced in Athens, Barcelona, London, Manchester, Milan, Paris and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman, and Dubai. W has plans to open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels’ first ski retreat. For more information, visit www.whotels.com.

About Nicola Siervo and Karim Masri
Nightlife and restaurant industry impresarios Nicola Siervo and Karim Masri have successfully revolutionized the Miami scene with stylish, conceptualized venues including Mokai and Quattro Celebrated by The New York Times, Elle and People magazines, Siervo and Masri are known for creating intimate hotspots featuring impeccable quality that combine innovation with luxury. Owen Wilson, John Mayer, Lindsay Lohan, Diddy, Kevin Spacey, Molly Simms, Justin Timberlake and Scarlett Johansson are only a handful of celebrities that consider Mokai and Quattro must stop destinations while visiting Miami. Siervo and Masri are credited with creating intimate hotspots designed to forever raise the bar of style and design.

Siervo and Masri are expanding their holdings in Miami by teaming up with The Opium Group to launch Wall at W South Beach. They are also managing partners of KNR Food Conepts, which will open both Sosta Pizzeria in Miami and Quattro Gastronomia Italiana at Trump SoHo in New York in 2009.

About The Opium Group
The Opium Group is Miami Beach’s most successful nightlife operator, internationally recognized for pioneering the South Beach nightlife renaissance with high-end VIP venues Mansion, SET, Louis Bar-Lounge, Opium at The Seminole Hard Rock Hotel & Casino, and Privé Las Vegas at the Planet Hollywood Resort & Casino. Heralded in the pages of Time, People Magazine, Harpers Bazaar, USA Today and The New York Times for the chicest hotspots in Miami, guests ranging from Pamela Anderson and Justin Timberlake to Lindsay Lohan and Jay Z to Prince and Beyonce have visited The Opium Group’s glamorous venues. With more than 500 employees, The Opium Group’s plans for expansion include this partnership with W Hotels, as well as new venues debuting in Las Vegas and the Miami market.

About Bliss Spas
Founded in 1996, bliss was spotted by beauty-obsessed buzz-makers and quickly massaged its way to the top. There are currently 16 bliss spas worldwide: bliss soho, bliss57 and bliss49 (at W New York) in Manhattan, bliss san francisco (at W San Francisco), bliss chicago (at W Chicago-Lakeshore), bliss los angeles (at W Los Angeles – Westwood), bliss dallas (at W Dallas – Victory), bliss atlanta (at W Atlanta – Midtown and at W Atlanta – Downtown), bliss scottsdale (at W Scottsdale), bliss hoboken (at W Hoboken), bliss fort lauderdale (at W Fort Lauderdale), bliss washington dc (at W Washington DC), bliss london in the UK, bliss hong kong (at W Hong Kong), and bliss doha (at W Doha). Bliss bath, body and skincare amenities can be found in room at W Hotels nationwide. Bliss retails its bath, body and skincare lines through its bliss catalog, blissworld.com web site and at international retailers including Bloomingdale’s, Bluemercury, Harrod’s, Harvey Nichols, Neiman Marcus, Saks Fifth Avenue, Sephora, and Ulta.

Designed by London-based United Designers, W Doha Hotel & Residences Provides a Unique, Contemporary Luxury Lifestyle Experience

W Hotels Worldwide, the hotel category buster and industry innovator, marks its entry into the Middle East with the opening of the highly-anticipated W Doha Hotel & Residences. Designed by London-based United Designers, W Doha merges traditional Arabian imagery with the contemporary cool design of the W brand and modern creativity of United Designers.

Immediately upon arrival, guests are welcomed into a world of “Wow.” The W living room (W’s re-imagination of the hotel lobby) combines water features, ceiling-suspended seating and modern hand-blown hanging lanterns, energizing the entry and providing a dynamic social atmosphere. Symmetrical designs, clean lines and innovative lighting create private, tranquil areas within the sweeping, dramatic public spaces. Topping off W Doha, the 15th floor Extreme Wow suite (W’s take on the traditional Presidential Suite) is nothing but spectacular, boasting breathtaking views of the Arabian Sea, private massage and meeting rooms, full-size pool table and wet bar, stunning saltwater aquarium stocked with exotic sea life, and luxurious oversized bathroom.

“We are excited to bring the W brand to the Middle East in the modern city of Doha, which is another milestone in W’s global expansion into the world’s most exciting and vibrant destinations,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “W Doha offers cool contemporary design with an Arabic inspiration, providing escape and extravaganza in the heart of one the city’s most vibrant districts, redefining contemporary luxury and bringing a completely new and distinctive product to the hotel market in Doha.”

W Doha is a leading-edge, contemporary lifestyle experience with a complete service offering, including 291 guest rooms, 31 suites, and 154 W branded Residences where dreams become reality. To experience W’s approach to B&F (Beverage and Food), W Doha features three stylish bars for guests to mix and mingle including the signature W Living Room experience, Wahm, a modern poolside shisha lounge, and Crystal Lounge, a sleek, fashionable spot where guests can sip cool cocktails and groove to the latest world beats.

In addition, W Doha boasts three signature restaurants, including modern cuisine at Spice Market and Market by Jean-Georges, both concepts created by three star Michelin Chef Jean-Georges Vongerichten, complemented by the sophisticated fare of La Maison du Caviar. Spice Market, which overlooks the Persian Gulf, features a family-style menu of delectable Southeast Asian dishes while Market by Jean-Georges blends international cuisine with local Arabian flavors. The prestigious La Maison du Caviar takes guests on an exotic tour of the world’s most exquisite and decadent caviars, pairing the delicacy simply with blinis, toast, or potatoes.

To unwind, W Doha offers the signature Bliss® Spa, New York’s hottest spa, which can now be enjoyed in the Middle East for the first time. For those who wish to take the W lifestyle back home, the property also features the Middle East’s first outpost of W Hotels the Store, the brand’s stylish twist on the hotel gift shop, providing a hip selection of accessories and fashion items. These offerings are complemented by nearly 1,000 square metres of ultra-modern meeting and event space, making W Doha an ideal hotel for special events, meetings and celebrations. W Doha is conveniently located in the West Bay of Doha on the Qatar peninsula, providing easy access to Doha’s world-class shopping destinations, pristine beaches and water sports facilities, first-class greens of Doha Golf Club, and scenic Corniche waterfront district.

“We are excited to bring the W brand to the Middle East after its magnificent success now celebrating 10 years of innovation in the hospitality industry,” said Roeland Vos, President of Starwood Hotels & Resorts, Europe, Africa & Middle East. “We are confident that our guests will be thrilled with the unique signature services, offering them best in class products, entertainment and lifestyle.”

Founded in 1998 in New York City, W Hotels continues to transform into a global powerhouse. W Doha is the brand’s second hotel in the Europe, Africa and Middle East region following the opening of W Istanbul last year. With 10 years of proven success, W Hotels will triple its footprint by 2011 in vibrant primary destinations around the world, from Paris to Milan, Barcelona to London, Santiago to Vieques Island, Hollywood to South Beach and Shanghai to Bali.

Examples of exclusive experiences that are only offered at W Doha include, the region’s first Bliss Spa; SWEAT®, a state-of-the-art fitness facility; and WET®, a glamorous temperature-contolled pool with underwater music, multi-color fiber-optic lighting and dramatic black mosaic tile. All of these experiences are supported by the brand’s signature Whatever/Whenever® concierge service, providing guests whatever they want – from a private hot air balloon trip over the desert to a flower bouquet delivered at 2 a.m. – whenever they want it (as long as it’s legal!). With nearly 1,000 square metres of ultra-modern meeting and event space, W Doha is able to host business and social gatherings of up to 500 people. High speed WiFi internet access, plasma screen TVs and state-of-the-art AV equipment are available for use at the click of a button. The Sensory Set Up™ of the meeting rooms, a unique W concept, stimulates all five senses with mood music and aromatherapy scents, thought-provoking place cards, creative catering, retro candies and inspiring games. Guest rooms and suites at W Doha, including three WOW suites and an Extreme WOW suite, are more than just a place to rest your head.

All guest rooms feature the W Hotels signature bed with feather-top mattress, 400 thread-count Egyptian cotton sheets and goose down comforter, creating the ultimate urban escape. Guest rooms also offer W Hotels’ signature Munchie Box (W Hotels’ re-interpretation of the traditional hotel Mini Bar) for the guest’s midnight cravings as well as a flat-screen LCD TV, DVD player, MP3 docking station, Tivoli radio, WiFi Internet access and high-speed laptop connectivity to stay connected. Rounding out the in-room entertainment options, guests have access to an extensive choice of movies, music and video programs on demand as well.

More than a hotel brand, W Hotels has established itself as an iconic lifestyle brand, offering guests unprecedented insider access to a world of “Wow” through contemporary cool design, fashion, nightlife, celebrities, entertainment and other. W Hotels has forever changed the hospitality landscape with a series of industry firsts in the past 10 years, including: the transformation of the hotel lobby into the W living room experience; the introduction of the W brand’s signature Whatever/Whenever concierge service as a vehicle to fulfill every guest’s dreams; extension of the lifestyle experience into retail through W Hotels’ The Store; a sensorial multiplex experience with branded W CD compilations released each year; the reinterpretation of the hotel mini-bar into the W “Munchie Box” to present the brand’s lifestyle point of view; and the reinvention of the presidential suite into W’s “Extreme Wow” and “Wow” suites.

About W Hotels Worldwide®
W Hotels is an innovative luxury lifestyle brand and the hotel category buster with 29 properties in the most vibrant destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels will triple its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Boston, Fort Lauderdale, Hollywood, Huntington Beach, Downtown New York, Santiago, South Beach, and Washington, D.C. In Europe, W Hotels have been announced in Athens, Barcelona, London, Manchester, Milan, Paris and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman, and Dubai. W has plans to open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels’ first ski retreat. For more information, visit www.whotels.com.

About Starwood Hotels and Resorts Worldwide Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com or www.starwoodpressclub.com

Inspired by the Bustling Atmosphere of Times Square, Renowned Design Firm Yabu Pushelberg Creates a Contemporary Cool Urban Escape in the Heart of New York City

W Hotels Worldwide, the hotel category buster and industry innovator, today announced the completion of a full guestroom renovation of the iconic W New York-Times Square. Developed in collaboration with the property’s initial designer, award-winning interior design firm Yabu Pushelberg, the renovation of W New York-Times Square combines form, function and style with cutting-edge design to create a cool urban escape in the heart of New York City. The renovation of W New York-Times Square represents a key milestone as the brand continues to update its initial portfolio while expanding into vibrant, primary destinations throughout North America and internationally. A New York-born brand, W Hotels Worldwide currently has five hotels in Manhattan and will open two new hotels in the area in the next year with the debuts of W Hoboken this spring and W New York-Downtown in early 2010.

“Innovation and transformation have been central to the W brand since its inception,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien Hotels & Resorts. “As we begin to evolve the brand from a New York-centric phenomenon to a global powerhouse by tripling our portfolio in the next three years, the renovation of the iconic W New York-Times Square hotel is a key milestone in developing a consistent brand portfolio.”

One of the first W Hotels in the brand’s growing portfolio, W New York-Times Square debuted in December 2001 as an alluring and sophisticated escape, quickly establishing itself as the coolest place to see and be seen in New York. Seven years later, Yabu Pulshelberg was engaged to renovate the hotel’s 509 guestrooms and suites, which have been re-imagined to capture the energy of Times Square while providing a sleek and glossy refuge from the bustling city.

To create an urban escape perched high above the city streets, each room glows with dramatic highs and lows of light and color bringing an element of techno-glam cool. All rooms feature an innovative, modern, and highly functional work area, topped with a sleek metal and glass surface that supports the many needs of W travelers – where drinks can be shaken and stirred or emails can be scribed and sent under the focused glow of a sculptural lamp. At the window, a shapely, undulating lounger encourages chilling out before going out. In addition, each room offers guests a variety of entertainment options, from W Hotels’ signature “Munchie” Box (W Hotels’ re-invention of the traditional Mini Bar), retro-designed Tivoli radios, iPod docking stations, and large flat-screen televisions mounted for rotation to ensure comfortable viewing from anywhere in the room.

New design features in the bathrooms echo the aesthetic of guestrooms, making the space feel more expansive with sultry frosted glass doors and walls. The closet, washed in a bold flash of color, has been designed to fully organize guests’ wardrobes.

Fantastic Suites (W Hotels’ approach to a Junior Suite) take the techno-glam energy from guestrooms and enliven the space with expansive city skyline views set against a bold color palette that is magnified with a cool dose of electrifying blue. Featuring an abundance of comfortable living and lounging space, a sleek plane adorned with a flat screen television seems to float between the bedroom and living room, separating work from play with style and innovation.

Completely transformed, Sweat Fitness Center has been redesigned to provide health conscious guests with state-of-the art Techno Gym equipment including treadmills, elliptical and weight machines to provide a muscle-toning and pulse pounding workout. Attached to the fitness center, a separate stretching room provides an area for relaxation, stretching or private instruction by a trainer which can be arranged through the hotel’s Whatever/Whenever® concierge service. Additionally, six techno-glam guestrooms are now located on the same floor allowing fitness fanatics the ease of being only steps away from Sweat Fitness.

“New York is the epicenter of fashion, design, music and entertainment, all passions of the W brand” said Vera Manoukian, Area Managing Director, W Hotels of New York. “As the category buster and leading innovator, W Hotels will continue to refuel our cool in New York City with upcoming revitalization projects, including the renovations of W New York–Times Square and W New York–Union Square in 2009.”

With 10 years of proven success, W Hotels will triple its global footprint by 2011, with expansion into vibrant primary destinations around the world, from Paris to Milan, Barcelona to London, Santiago to Vieques Island, Dubai to Doha, Hollywood to South Beach, and Shanghai to Bali. W Hotels has forever changed the hospitality landscape with a series of industry firsts in the past 10 years, including: transformation of the hotel lobby into the W Living Room experience; introduction of the W brand’s signature Whatever/Whenever concierge service as a vehicle to fulfill every guest’s dreams; extension of the lifestyle experience into retail through W Hotels the Store; a sensorial multiplex experience with branded W CD compilations released each year; reinterpretation of the hotel mini-bar into the W “Munchie Box” to present the brand’s lifestyle point of view; and reinvention of the presidential suite into W’s “Extreme Wow” and “Wow” suites.

For more information on W New York-Times Square, please visit www.whotels.com/newyork.

About W Hotels Worldwide®
W Hotels is an innovative luxury lifestyle brand and the hotel category buster with 28 properties in the most vibrant destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels will triple its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Boston, Fort Lauderdale, Hoboken, Hollywood, Huntington Beach, Downtown New York, Santiago, South Beach, and Washington, D.C. In Europe, W Hotels have been announced in Athens, Barcelona, London, Manchester, Milan, Paris and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman, and Dubai. W has plans to open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels’ first ski retreat. For more information, visit www.whotels.com.

About Yabu and Glenn Pushelberg
George Yabu and Glenn Pushelberg, one of the most exciting design duos in the luxury interior design arena, create signature environments for a diverse and often high-profile international clientele within the specialized retail, hospitality, and restaurant sectors. With offices in New York City and Toronto, Yabu Pushelberg has collaborated with some of the world’s leading entrepreneurs and innovators, including W Hotels, Four Seasons Hotels & Resorts, Thompson Hotels, Hyatt, St. Regis Hotels & Resorts and Peninsula Hotels; Prada, Louis Vuitton, Bergdorf Goodman, Tiffany & Co. and Lane Crawford. George Yabu and Glenn Pushelberg were named “Designer of the Year” by Contract magazine and have also been inducted into the Interior Design magazine “Hall of Fame.” Most recently, the firm received Interior Design ‘Best of Year Awards’ for their work on the Hazelton Hotel in Toronto and on the Lane Crawford department store in Beijing. For more information, please visit www.yabupushelberg.com.

France’s First W Hotel Will Open in 2011 Offering Escape, Extravaganza and Stylish Design in the Heart of Paris

Starwood Hotels & Resorts Worldwide, Inc. today announced plans to open W Paris-Opéra in 2011, marking the debut of W Hotels Worldwide in France. Located in the chic and bustling Opéra area of Paris, amid lively cafés, contemporary designer boutiques, and buzzing restaurants and nightlife destinations, W Paris-Opéra will occupy an elegant 1870s Haussmann era building, close to the Galleries Lafayette and Place Vendome in an area where Paris earned its praise as the “City of Lights.” Owned by Meridia Capital, a Barcelona-based private equity global real estate fund, W Paris-Opéra will feature 90 stylish guest rooms, a world-class contemporary restaurant and destination bar, a state-of-the-art fitness facility with spa treatment rooms, and W Hotels’ signature lounge experience where guests are invited to mix, mingle and relax in a chic social atmosphere.

Founded in 1998 in New York City, W Hotels continues to transform into a global powerhouse. W Paris-Opéra will be the W brand’s eighth property in Europe, following the opening of W Istanbul in 2008, and the upcoming openings of W Hotels in Barcelona, St. Petersburg, Athens, Manchester, Milan and London. With 10 years of proven success, W Hotels will triple its footprint by 2011 in vibrant primary destinations throughout Europe and the world from Paris to Marrakech, Dubai to Doha, Hollywood to South Beach, and Shanghai to Bali.

“We are thrilled to expand the W brand into Paris, a major milestone in transforming W Hotels into a global powerhouse, debuting in the world’s most exciting and vibrant destinations,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “W Paris-Opéra will offer insider access, extravaganza and cool contemporary design in the heart of Paris, bringing contemporary luxury and a completely new and distinctive product to the Parisian hotel market.”

“Paris has been on the hit list for W Hotels for many years and I am delighted we now have a site which is so central and a building which is so quintessentially Parisian,” said Roeland Vos, President of Starwood Hotels & Resorts, Europe Africa and Middle East. “With Paris joining the roster of European openings for W over the next two years, our global W guests now have access to some of the most sought after destinations. Meridia Capital will be an excellent partner, with their experience in the luxury branded hotel sector and we hope this is the beginning of a long term partnership with them.”

In addition to the many exclusive indulgences at W Paris-Opéra, the hotel will offer a full-service WIRED business center open 24-hours, fully wired, ultra-modern meeting and event space, and the brand’s signature Whatever/Whenever® concierge service, providing guests whatever they want – from a gourmet picnic in the Jardin du Luxembourg to exclusive shopping excursions at the emporiums of Faubourg St-Honoré – whenever they want it. Guest rooms and suites, including W Hotels’ renowned WOW suites and Extreme WOW suites, will all feature custom-made furnishings, sophisticated accents unique to Paris, the W Hotels signature bed with feather-top mattress, 350 thread-count Egyptian cotton sheets and goose down comforter, creating the ultimate urban escape. Guest rooms will offer the latest in cutting-edge technology and the most advanced in-room entertainment systems in the industry.

“Attracting a prestigious global brand like W Hotels to Paris will make this one of the most significant hotel projects the city has seen in recent years. We are delighted to be part of bringing the W brand to this destination,” said Javier Faus, Chairman & CEO, Meridia Capital.

More than a hotel brand, W Hotels has established itself as an iconic lifestyle brand, offering guests unprecedented insider access to a world of “Wow” through contemporary cool design, fashion, nightlife, celebrities, entertainment and other. W Hotels has forever changed the hospitality landscape with a series of industry firsts in the past 10 years, including: the transformation of the hotel lobby into the W Living Room experience; the introduction of the W brand’s signature Whatever/Whenever concierge service as a vehicle to fulfil every guest’s dreams; extension of the lifestyle experience into retail through W Hotels the Store; a sensorial multiplex experience with branded W CD compilations released each year; the reinterpretation of the hotel mini-bar into the W “Munchie Box” to present the brand’s lifestyle point of view; and the reinvention of the presidential suite into W’s “Extreme Wow” and “Wow” suites.

W Paris-Opéra will join six sister properties in France under the Sheraton, Le Méridien, Westin and The Luxury Collection brands.

About W Hotels Worldwide®
W Hotels is an innovative luxury lifestyle brand and the hotel category buster with 26 properties in the most vibrant destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and passions around design, architecture, fashion, music, entertainment, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels will triple its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Atlanta, Boston, Fort Lauderdale, Hoboken, Hollywood, Huntington Beach, Downtown New York, Santiago, South Beach, and Washington, D.C. In Europe, W Hotels have been announced in Athens, Barcelona, London, Manchester, Milan and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman, Doha, and Dubai. W has plans to open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels’ first ski retreat. For more information, visit www.whotels.com.

About Starwood Hotels & Resorts, Worldwide
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 930 properties in approximately 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched AloftSM, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About Meridia Capital
Meridia Capital is a private equity group focused on investing in premium hotel properties internationally. The firm acquires and develops hotel real estate in both urban and resort markets and partners with the world’s leading international hotel brands. Meridia Capital Hospitality I is Meridia Capital Partners’ first fund and was closed in early 2007 with equity of €150 million. Meridia Capital currently owns properties in Santiago (Chile), Paris and Thailand. For further information please visit www.meridiacapital.com.

Le Meridien Chief Adds W Hotels to Her Starwood Role

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the appointment of Eva Ziegler as Global Brand Leader for W Hotels Worldwide. In her new role, Vienna-born Ziegler will be responsible for leading the global development and growth strategy for the innovative and category-busting W Hotels Worldwide. With 10 years of proven success, largely in North America, W Hotels will triple its footprint by 2011, assuming its role on the global stage with properties scheduled to open in primary, vibrant international markets from Paris to Milan, Barcelona to London, Santiago to Vieques Island, Dubai to Doha, Hollywood to South Beach, and Shanghai to Bali. In addition to overseeing the global launch of W Hotels, Ziegler will continue in her role leading Le Méridien as the brand continues its re-launch globally. As Global Brand Leader for the two contemporary design-led brands, Ziegler will define the vision and brand strategy across all disciplines.

“Eva’s branding expertise and broad international experience will be invaluable to Starwood as we meaningfully launch W Hotels outside of North America,” said Phil McAveety, Executive Vice President and Chief Brand Officer, Starwood Hotels & Resorts. “As a highly experienced marketer and business professional who has spent her career working for international Fortune 500 companies such as Toyota and Coca Cola, Eva knows how to build distinctive and compelling global brands and adapt them to ensure they are locally relevant. She is the perfect candidate at the right time to take these two compelling lifestyle brands to the next level.”

Prior to this appointment, Ziegler held the role of Global Brand Leader of Le Méridien, where she was responsible for defining the vision and brand strategy across all disciplines for the renowned international brand. Under Ziegler’s vision, Le Méridien has re-positioned itself as a cultural hub for the creative mind leading to a range of innovative approaches and strategies. For example, she developed an innovative strategy through curated experiences by engaging a Cultural Curator and forming a group of cultural innovators, called LM100, each of whom define and enrich the guest experience.

Since joining the company in 2005, Ziegler has played an important role in successfully integrating Le Méridien into Starwood’s process and systems, resulting in impressive performance figures. In fact, Le Méridien’s integration into Starwood’s larger, stable, multi-branded hotel system has enabled the brand to thrive. A critical milestone in Le Meridien’s transformation has been the consolidation and renovation of the brand’s portfolio. Since Starwood acquired the brand, Le Méridien has eliminated more than 30 hotels, and by 2011, will have renovated more than 50 percent of its existing portfolio. The brand also plans to open more than 20 hotels and resorts across the world within the next three years. All of this will result in a high-quality, on brand portfolio.

Before joining Starwood, Ziegler was the Director of Le Rendez-Vous Toyota and played a leading role in developing and launching the cutting edge European Brand Experience Center on the Champs-Elysées in Paris, France. She has spent her career working for international Fortune 500 companies such as Coca-Cola and Saatchi & Saatchi. Ziegler earned her degree from the University of Economics Vienna, Austria.

About W Hotels Worldwide®
W Hotels is an innovative luxury lifestyle brand and the hotel category buster with 26 properties in the most vibrant destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and passions around design, architecture, fashion, music, entertainment, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels will triple its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Atlanta, Boston, Fort Lauderdale, Hoboken, Hollywood, Huntington Beach, Downtown New York, Santiago, South Beach, and Washington, D.C. In Europe, W Hotels have been announced in Athens, Barcelona, London, Manchester, Milan and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman, Doha, and Dubai. W has plans to open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels’ first ski retreat. For more information, visit www.whotels.com.

About Le Méridien
Le Méridien brand, currently represented by 110 properties in 50 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. Since then, Le Méridien has gone through a brand revitalization, which included appointing a full-time Cultural Curator – French arts-provocateur Jérôme Sans – and transforming numerous guest touch points, thus brining unique and interactive experiences to its guests. With close to 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provides a strong international complement to Starwood’s primarily North American holdings. Plans call for dynamic expansion of Le Méridien hotels and resorts within the next five years, concentrating in the U.S., Latin America, and Asia-Pacific, including destinations such as India, Thailand and China. Le Méridien recently opened new hotels in Bangkok, Chiang Mai, Chiang Rai, Shimei Bay (China), will open in Dallas and Philadelphia in the coming months, and has recently signed new hotel deals in Taipei, Xiamen, Chongqing Nan’an, and Qingdao (China). For more information, please visit www.lemeridien.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 930 properties in approximately 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched AloftSM, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.