The online advertising company for the timeshare resale and rental market becomes a sponsor of Perspective Magazine’s second annual industry networking and awards event.

Perspective Magazine announces that internet advertising company BuyaTimeshare.com will become a sponsor of the Day One Networking Break during GNEX 2012 – A Global Meeting of Minds in Cancun, Mexico.

“GNEX offers an opportunity for the best minds to share their knowledge and experiences, which creates a catalyst for better shared ownership experiences industry-wide,” said Wesley Kogelman, president and CEO, BuyaTimeshare.com.

BuyaTimeshare.com is one of the leading internet advertising and marketing companies online for timeshare owners who seek to sell or rent their timeshare by owner. In 2010, the company provided $90,435,503 in qualified offers to owners who advertised their timeshare for sale on the company’s website. Over 6,300 confirmed offers were sent to advertisers by BuyaTimeshare.com as legitimate offers due to the industry-leading, technological advances of the company’s website. The company’s average offer of $14,197 last year was about 70% of the $20,000 average price of a new timeshare interval, which is excellent value and significantly higher than the usual prices garnered on the resale market.

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Robb & Stucky Interiors, the internationally respected interior design and premier home furnishings retailer, was recognized on May 15 by the Lee Building Industry Association (Lee County, Florida) for design excellence. During the annual Pinnacle Awards presentation, Robb & Stucky (www.RobbStucky.com) took home six interior design awards and five advertising awards.

Pinnacle Awards were presented to:
• Interior Designer Jan Wallace, ASID Professional, for “Best Clubhouse-Lobby” at Marina Village at Tarpon Point in Cape Coral

• Interior Designers Christine Arnold, ASID Professional and Cynde Thompson, for “Best Interior Design for a Multi-Family Unit $200,000-$299,999” at Paseo, in Fort Myers.

• Interior Designer Joanne Wilseck, ASID Professional, for “Best Interior Design for a Multi-Family Unit $400,000-$499,999″ for The Capri at Lely in Naples.

• Interior Designer Zsuzsanna Wass de Czege, ASID Professional, for “Best Interior Design” for a Single-Family Home $400,000-$499,999″ for the Captiva Model in Cape Coral.

Interior Designers April Campbell and Diana Hall, both ASID Professionals, were awarded for “Best Interior Design” of a Multi-Family Unit $1,500,000-$1,999,999″ for Tavira, Unit 1202 at Bonita Bay. The design team was also awarded for “Best Interior Design for a Multi-Family Unit $2,000,000 to $2,699,999″ for Tavira, Unit 904 at Bonita Bay.

The advertising department of Robb & Stucky was also honored. The company’s in-house advertising department received Pinnacle awards for the following categories:  “Best Overall Advertising Campaign,” “Best Newspaper Ad,” “Best Magazine Ad,” “Best Direct Mail Ad” and “Best TV Commercial.”

The Lee Building Industry Association’s Sales & Marketing Council, in conjunction with their Remodelers Council, pays tribute to members who have obtained an outstanding level of success and professionalism in the sales, marketing, building and remodeling of homes during the past year.

Founded in 1915, in Fort Myers, Florida, Robb & Stucky is an internationally-recognized interior design and premier home furnishings retailer with showrooms in Florida, Texas, Arizona, Nevada, and Costa Rica. Robb & Stucky offers a unique lifestyle shopping experience with an unparalleled collection of fine furnishings and award-winning ensemble of designers. For more information, visit www.RobbStucky.com.

By Paul Mattimoe, President & CEO, Perspective International

Over the past couple of years I have sat at conferences and listened to many sessions about Social Media and Internet Marketing with speeches from marketing gurus trying to explain why the shared ownership industry should jump on board – but even now in 2010 we still have sessions such as “Social Media: Is it just Hype?” which shows that many people are just not understanding the importance of implementing these powerful tools, and so I thought I would share with you some statistics, guidelines of how to get involved and some defining results we have achieved by using internet marketing and social media, so we can all move forward faster as an industry.

With old-style marketing methods consistently providing less volume or less quality results whilst becoming extortionately more expensive than in the past there is an urgent need for a more cost efficient way to produce qualified tours or sales leads throughout the timeshare and fractional industry. Finally some of the
larger companies are venturing into TV advertising as this is no longer as expensive as it used to be and reaches a mass market, providing results that usually are very satisfactory on a per prospect cost. But for
many this may still not be the way to go yet – however online marketing is, and is scalable to meet all budgets and volume requirements.

But before I tell you how fantastic online marketing is, which it is, I first need to explain, as a magazine publisher, that I am not suggesting that online marketing is the answer to all your problems, you will still need to use other marketing channels and recently print and online have become extensively intertwined to complement each other perfectly in a way that is only noticeable (to the detriment of your bottom line) when one is removed, and I’ll give examples of this shortly, but for now understand that online marketing should be looked at as an additional, affordable spend, not a replacement for other marketing channels in an attempt to reduce overall spend.

So why should you take internet advertising and social media marketing so seriously? Well for the price of one new employee; yes just one person is usually enough for most companies – but the right one, that’s  talented in online marketing, not just SEO (Search Engine Optimisation) as this is not the same thing, but someone that can draft out and execute ongoing and interlinked marketing campaigns who by default implements SEO strategies anyway, you will be able to significantly change your online presence.

Alternatively, you can outsource this, it is more expensive but sometimes more convenient, usually a web specialist company will only allocate one person to do the work also. Therefore, in either case, this one  person can then begin to build your online presence amongst the masses:

• 234 million – The number of websites as of December 2009.
• 47 million – Added websites in 2009.

As you can see there are a phenomenal number of other websites on the internet, but the good news is that means there are many, many more internet users:

• 1.73 billion – Internet users worldwide (September 2009).
• 18% – Increase in Internet users since the previous year.
• 738,257,230 – Internet users in Asia.
• 418,029,796 – Internet users in Europe.
• 252,908,000 – Internet users in North America.
• 179,031,479 – Internet users in Latin America / Caribbean.
• 67,371,700 – Internet users in Africa.
• 57,425,046 – Internet users in the Middle East.
• 20,970,490 – Internet users in Oceania / Australia.

And this is why you should be concentrating on the internet as one of your marketing channels, as with the right marketing campaign you could target your share of the rapidly rising millions of prospective clients.

Where are you going wrong?
Well, hopefully you are not, but unfortunately if all you have is a corporate / resort website or two and they are not on the first page of the search engines for search terms such as timeshare, timeshare resorts, timeshare resorts in (your region), or similar for vacation ownership, fractional ownership etc and all you rank for is your own company or resort name then I’m afraid you are going wrong.

Also, if you buy email lists to send email blasts you are probably wasting time and money – why?
• 90 trillion – The number of emails sent on the Internet in 2009.
• 247 billion – Average number of email messages per day.
• 1.4 billion – The number of email users worldwide.
• 100 million – New email users since the year before.
• 81% – The percentage of emails that were spam.
• 92% – Peak spam levels late in the year.
• 24% – Increase in spam since last year.
• 200 billion – The number of spam emails per day (assuming 81% are spam).

That’s why – if more than 4 out of 5 emails are considered SPAM (regardless of whether you bought opt in email addresses or not) then the recipient is unlikely to read it let alone respond to it. This did work quite well a couple of years ago, but with recent growth it just doesn’t now.

Internet Advertising
Internet advertising is predominantly made up of buying banner advertising on selected websites or Pay per Click advertising with companies like Google on their search pages.

Firstly Pay per Click, this does work but is becoming increasingly expensive as companies continue to try to out bid each other for the top spots thus hiking up the prices for each keyword. There are also suggestions that more than 30%-50% of all clicks are not genuine visits for one reason or another and although not yet substantiated either way you do need to weigh up the cost of what you spend on this to the actual results you get very early on to determine whether this is a profitable route for you to take.

Banner Advertising is another strange one – Do you choose another industry related site to advertise on that may well not have that much traffic but results should be targeted, or advertise on a high traffic site such as a news website or comparison site and get a larger flow of traffic to your site that are not targeted at all?

Well, that’s trial and error depending on your marketing campaign style and more importantly budget, it’s a numbers game after all, so the more you have the more sales you may well make – well that’s all OK if you
are paying for the number of click thrus you get to your website, but if you are paying for the number of banner ad impressions (the number of times your ad appears on the screen) regardless of who sees it and
who clicks on it can get very costly as average online click thru rates for banner advertising are just 0.5% of the number of ad impressions.

In all cases try not to buy packages based on impressions, but on results (click thrus) and then base your long term decision on conversions of those click thrus and your new employee or web agency can monitor and track this for you.

Social Media Marketing
Welcome to the new Wild West, where anything can happen and you can win or lose depending on how you conduct your business online – the only sure thing is that you need to play this game.

There are two main reasons why the shared ownership industry are slow to get involved with Social Media Marketing, one is that it’s quite hard to make it work and even harder to explain how to make it work to a novice – so get that expert involved; and two is the fear of drawing the wrong attention to themselves and
encouraging a barrage of negative reviews.

This second reason needs addressing here – there are already plenty of negative reviews relating to our industry in general (and most of the individual companies involved) on the internet, many are inaccurate but damaging all the same. However, take a look at all other industries and they get the same treatment, browse around TripAdvisor.com and you will see fantastic major brand 5* hotels with amazingly positive reviews and right next to them another visitor to the hotel on the same week says it’s the worst place they have ever
been and recommend against going.

Now, I am not going to use the saying “All publicity is good publicity” in this scenario, but whilst the hotels on TripAdvisor.com have no control over what is written on that website, it is beneficial for you as a developer for example to distribute regular positive content onto the internet about your resort(s) and you can do this using social media such as Twitter, Facebook etc for consumer centric marketing. Facebook, Twitter, YouTube, Flickr These are the best social media channels, particularly for the shared ownership industry and here’s a few more interesting statistics for you:

Social Media Sites
• 126 million – The number of blogs on the Internet (as tracked by BlogPulse).
• 84% – Percent of social network sites with more women than men.
• 27.3 million – Number of tweets on Twitter per day (November, 2009)
• 57% – Percentage of Twitter’s user base located in the United States.
• 4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).
• 350 million – People on Facebook.
• 50% – Percentage of Facebook users that log in every day.
• 500,000 – The number of active Facebook applications.

Images
• 4 billion – Photos hosted by Flickr (October 2009).
• 2.5 billion – Photos uploaded each month to Facebook.
• 30 billion – At the current rate, the number of photos uploaded to Facebook per year.

Videos
• 1 billion – The total number of videos YouTube serves in one day.
• 12.2 billion – Videos viewed per month on YouTube in the US (November 2009).
• 924 million – Videos viewed per month on Hulu in the US (November 2009).
• 182 – The number of online videos the average Internet user watches in a month (USA).
• 82% – Percentage of Internet users that view videos online (USA).
• 39.4% – YouTube online video market share (USA).
• 81.9% – Percentage of embedded videos on blogs that are YouTube videos.

Here is where you realise that just having someone in the office tweeting away or running a Facebook page about your company (as many of you do) is not going to work for you.

It’s all about volume – if you don’t have thousands of fans on Facebook and you are trying to market to a few hundred or less you will not make any impact. There may be 14.5 million Twitter Users, but recent stats show that a staggering 73% of those users are no longer actively tweeting and 74% of those have less than 10 followers. This is because many give it a go because someone said they should, don’t understand it and so then don’t use it. However, that means that 17% of all Twitter users (nearly 2.5 million) are responsible for
27.3 million tweets per day, an average of 11 tweets each per day.

In our own company, after several months we have mastered Twitter and now have nearly 30,000 twitter followers over five accounts (with numbers rising daily) which successfully generates both traffic to our websites and subscriptions to our trade and consumer magazines. We have yet to master Facebook though which we find is hard to attract consumers to Owners Perspective Magazine when our wall (area to post comments) is full of comments from industry professionals on all manner of subjects and we have little or no
control over it.

How do you attract the right demographic?
Well it’s obvious that not all 1.73 billion internet users are prospective clients, it’s more like a fraction of that usually based on age, location, interest and income, but you can target marketing campaigns to all of these factors and more. For example, you may have dabbled with Twitter, but did you know there were external programs you can use to attract twitter followers based on specific keywords or interests within a specific mile radius of any city? A properly structured social media campaign could be concentrated specifically
on potential clients within driving distance of your resort, and then filtered to those that like golf, spas, fine dining, skiing, water sports etc.

Once again though, this is where I would encourage you to spend the money on a social media expert. But imagine the power and difference in cost of this over direct mail advertising and all the while you are also creating an online footprint of positive content about yourselves and your resort(s) which over time builds up your brand awareness and credibility to the generations that turn to the internet for answers, assurances and comparisons before they buy anything.

Is Social Media The Answer To All Your Prayers?
There are many other things you can do with Social Media which I will detail in later editions of Perspective Magazine, such as using it to communicate with just your members to encourage referrals, rentals and upgrades. Social Media will certainly be King on the internet for several years to come at least…

According to comScore, total social networking access via mobile browsers on all mobile phones rose to 11.1% at the start of 2010 — this was up from 6.5% in 2009. Most of this growth was in the uptake in smart phone usage. When it comes to specific social networks, Twitter and Facebook both had increases in mobile browser usage in the triple digits. Twitter usage via mobile browsers was up 347% while Facebook mobile browser usage was up 112%. It’s important to note that these figures are just from mobile browser statistics — they don’t even take into account the use of mobile applications for Twitter or Facebook that have been released recently which are now propelling usage ever higher.

…But, despite all of this the answer to the question is no, social media is not the answer to all your prayers when it comes to lead generation, you still need to market to your existing owners and invest in offline advertising – but you should ensure that social media is added to your core marketing campaigns moving forward.

What We’ve Done So Far With Social Media

Owners Perspective Magazine
Website traffic attributed to:
55% Offline Marketing
26% Search Engine Traffic
19% Social Media Marketing
In this case our offline marketing is the strongest element, but this is because we have our consumer magazine in 150+ first class airport lounges and selected hotels, resorts, golf clubs and spas worldwide as well as individual print subscription which drive people to our website for the latest content and to register.

Our search engine traffic comes from high rankings achieved over the past year. But nearly 20% of our traffic is from Social Media, most of which can be attributed to Twitter on which we post our latest news, articles and reader offers for our advertisers.
Visit www.ownersperspective.com for more information.

Perspective Magazine
Website traffic attributed to:
42% Offline Marketing
34% Search Engine Traffic
24% Social Media Marketing
Offline marketing is from our trade magazine which is distributed to 9,572 industry professionals around the word and again search engine traffic comes from Number 1 rankings for terms such as “timeshare news”.
The social media element is higher here as news related content tends to do really well and attracts a lot of new traffic.
Visit www.perspectivemagazine.com for more information

Perspective Forums
61% Email Marketing
39% Social Media Marketing
Perspective Forums is our shot at creating a B2B Social Networking site which after just one month has become the largest online social media group for the Shared Ownership industry with more than 1,000 registered users and rising fast. The first two weeks saw the site process more than 2,000 friend requests.
For this we emailed our Perspective Magazine database and used social networking sites such as Twitter, Facebook and LinkedIn to attract the rest, as our site incorporates the best features of each all on one website. In the coming months the search engines will also contribute to our traffic, as will our print magazines.
Visit www.perspectiveforums.com for more information.

14 ARDY Entries Selected As Finalists For 2010 Gala

Brand Tango, a Ft. Lauderdale, Fla.-based marketing, technology and design firm, has had 13 Advertising and Promotion entries selected as finalists in the American Resort Development Association’s ARDY awards competition. In addition, Larry Talley, Brand Tango’s vice president of application development, is a finalist in the Management and Administration category.

“This is a wonderful way to celebrate Brand Tango’s fifth anniversary; it’s our best showing ever,” says Joe Russoniello, president and co-founder. “We started the agency to provide a much-needed service to the vacation ownership industry, and it’s a thrill to see our work recognized.”

Brand Tango’s work for Blue Strawberry Resorts, Casa Dorado, Floridays Club, GlobeQuest, Hacienda Tres Rios, Royal Palm Vacations, Royal Resorts, and Sunset World—as well as its own electronic newsletter—all received ARDA honors. “We’re grateful to these companies for entrusting us with their brand and image,” says James Kluetz, vice president and creative director. “In these challenging times, we know that what matters is return on investment, and these projects delivered.”

In addition to the Advertising and Promotions awards, Larry Talley, Brand Tango’s vice president of application development, is a finalist in the Management and Administration category. Talley has created a proprietary Web-based software system that integrates all facets of a developers operation, including all lead and contact management, call centers, referral programs, reservations, maintenance fee and mortgage billing, as well as loyalty points programs. In 2009, his team designed several Web sites, including two for Royal Resorts Caribbean and Sunset World that were selected as ARDY finalists.

“Brand Tango has been a staunch supporter of ARDA and the timeshare industry overall,” says Howard Nusbaum, ARDA president. “We heartily congratulate them on their success as they celebrate this important milestone and wish them luck at the ARDY awards gala in Las Vegas on March 17.”

Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.

Brand Tango specializes in new-customer kits, loyalty programs, member-retention materials, and annual reports for vacation ownership, hospitality and leisure clients, and for other consumer-products companies. Selected clients include Floridays Club, Pacific Monarch Resorts, OPTX 20/20, GBS International, Premier Estate Properties, Tres Rios Resort, Sunset World, Premier Cancun Vacations, and Casa Dorado.

To view examples of Brand Tango’s recent work, visit www.brand-tango.com. For an online demonstration of Brand Tango’s Web 2.0 customer relationship management system, Tango, go to www.gettango.com.

Spanish golf resort chooses leading shared ownership publication to promote its fractional ownership offerings.

“Arcos Gardens is an upmarket luxury golf resort based in the south of Spain which is now offering some of its luxury properties for sale on a fractional basis.  It is important that the media where we advertise directly targets the market we are aiming to attract.  We identified Owners Perspective as a publication that precisely suited our purpose in this respect.  It focuses on the shared ownership market and possesses strong distribution in key areas.  We look forward to building a long term partnership with them.” Said Regan Berger, Director of Sales, Arcos Gardens.

Owners Perspective Magazine (http://www.ownersperspective.com) specifically focuses on the shared ownership industry and includes resort and product reviews relating to resort real estate, fractional ownership and high end timeshare / vacation ownership products and has been selected for distribution in all first class British Airways airport lounges globally and on selected main routes for many other airlines such as Virgin Atlantic, Emirates Airlines, American Airlines, Cathay Pacific, Singapore Airlines and more, in addition to its print and online circulation.

“We are delighted to have Arcos Gardens select our publication to promote their luxurious properties in Spain.” Said Paul Mattimoe, CEO, OP Media LLC. “The attraction to our consumer publication is that it offers complete print and online marketing campaigns rather than standard advertising, so premium packages not only include print advertising, but also complimentary online banner advertising, direct enquiry forms, email advertising, press release syndication and targeted social media marketing all designed to attract the right kind of prospective purchaser for each development.”

About Arcos Gardens

Located among the rolling hills of Andalusia and next to the famed white village of Arcos de la Frontera in the province of Cadiz, the Arcos Gardens Golf Club & Country Estate is an exclusive low density golf resort designed for upscale luxury living. The 440 acre property was a former olive grove that was transformed through the transplanting of over 2,000 olive trees into a leading golf destination featuring a championship 18-hole course that was recently named one of Europe’s Top 100. Among the project’s facilities are a brand new club house with day spa and a restored 17th century cortijo, reflecting the goal to combine top quality service and world-class amenities with the area’s natural beauty and traditional Spanish charm.

In order to provide its homeowners with a truly superior lifestyle experience, Arcos Gardens places an emphasis on providing the highest level of build quality and offering large, open spaces created through careful landscaping and integration into the surrounding environment. The architectural designs have been influenced by the region’s rustic style and feature spacious open plan living areas with high-spec state-of-the-art fittings. Also noteworthy are the development’s first-class ‘green’ credentials that incorporate several eco-friendly initiatives including solar panels for water heating and the use of recycled water from a plant built by the project.

For more information, visit www.arcosgardens.com or call +34 956 701 694

About Owners Perspective Magazine

Published by OP Media LLC, Owners Perspective Magazine is the most read consumer publication for the shared ownership industry globally and is available to the general public by paid for print subscription or free of charge online subscription. Additionally it is distributed via first class and business class airport lounges worldwide, selected hotel and resort accommodation, supermarkets and other outlets.

For more information on advertising and editorial opportunities visit www.perspectiverates.com

Perspective International Ltd, publishers of leading independent timeshare and fractional ownership trade publication Perspective Magazine are delighted to confirm that after a successful 2009 campaign, one of North America’s largest home furnishings and interior design companies has again chosen their publication to help promote their brand in 2010.

“We are proud to once again participate in an advertising program with Perspective International. There is no other magazine like it in the entire shared-use industry. With both a U.S. and international readership, Perspective International reaches the same market we continue to serve. As the magazine has matured over the years, it has become a sophisticated publication with top quality articles and photography. We are pleased to continue to be part of this magazine.” Said Dan Lubner, President Resort Division Robb & Stucky Interiors.

Perspective Magazine has continued to be a pioneer within the shared ownership industry, always being the first to offer added value for its advertisers in a variety of areas, including extending beyond its print format and offering its advertisers free online exposure through the digital version of the magazine, premium banner advertising, corporate profile pages, featured press releases across a network of industry news sites, additional marketing through extensive social media and much more.

In addition to reaching more than 20,600 individually subscribed industry professionals in print and online, Perspective Magazine is also an official Media Sponsor at 18 major conventions and events around the world each year giving it the widest reach and delivering to the most decision makers.

About Robb & Stucky Interiors
Founded in 1915 in Fort Myers, Florida, Robb & Stucky Interiors is a nationally respected interior design and premier furnishings retailer with showrooms in Florida, Texas, Arizona, Nevada and Costa Rica as well as nine Robb & Stucky patio stores and one of the nation’s largest team of licensed interior designers. In 2009, the company was named an Alliance Partner for the internationally respected Preferred Hotel Group, providing interior design services for Preferred Hotel Group’s 700+ member hotels, resorts and fractional properties in more than 70 countries. Interval International recently named Robb & Stucky to its prestigious Interval Affiliate Advantage program, making its design services available to Interval International member resorts.  For more information, visit www.RobbStucky.com

About Perspective International Ltd
Perspective International provides unrivalled print and online B2B & B2C marketing platforms for developers, marketers and suppliers, boasting the most read independent trade publication and the only consumer publication available to the general public via supermarkets, hotels, resorts and first class airport lounges, specializing in the shared ownership and leisure industry.

For more information on advertising and editorial opportunities visit www.perspectiverates.com

Independent timeshare and fractional ownership trade publication continues its 100% renewal rate for 2010 by confirming annual advertising package with one of the world’s leading trustee companies.

Perspective Magazine, the most read independent B2B publication globally for the shared ownership industry has confirmed another annual advertising package with Hutchinson & Co Trust Company Ltd, and sister company Citadel Trustees Ltd taking them into their fourth consecutive year of advertising.

“Perspective Magazine has gone from strength to strength since its inception, it is the leading source to find out what is happening in the shared leisure industry worldwide, as well as being the perfect platform for any major player in the industry to use as a professional tool for the delivery of key sales and marketing messages.” Said Chris Allen, Director, Client Services & Business Development, Hutchinson & Co Trust Company Ltd.

Perspective Magazine has accelerated its reach significantly in 2009 boasting a combined print and online subscription base of more than 20,600 industry professionals, as well as operating one of the most used network of industry news sites which feeds thousands of readers each day with the latest headlines and press releases.

Perspective Magazine has also more than doubled its presence at industry events in the past twelve months and is now an official media sponsor at 18 major conventions around the world with distribution agreements in place enabling the magazine to be delivered direct to all attending delegates at all events making it the widest reaching business magazine in the industry.

Paul Mattimoe, CEO of Perspective International commented: “Our focus for 2010, our fifth year, is to finalize agreements with the few remaining major events on the global calendar and then continue to increase our print and online circulation, particularly in the USA, and in areas where we have acquired new advertisers, such as Mexico & Caribbean, South Africa and Middle East.”

About Hutchinson & Co Trust Company Ltd
HUTCHINSON & CO was formed in 1985 to provide the service of Collection Agent, initially for just one Vacation Ownership Resort, although this was quickly followed by several more. Since some of the resorts at that time operated under the Club Trustee system, the Company was also appointed as Trustee’s Completion Agents, working closely alongside various trustees, until eventually in 1987 Hutchinson & Trust Co Limited was formed, followed in 1990 by Hutchinson & Co Trust Company Limited (Hutchinson). Hutchinson & Co Trust Company’s emphasis on providing a quick, efficient, professional and value-for-money service, has resulted in the Company becoming one of the top specialized Holiday Ownership Trustees in Europe and the largest in India and the Far East.
For more information visit http://www.hutchtrust.co.uk or call +44 (0)1276 482000

About Citadel Trustees Ltd
Citadel Trustees Ltd. is a fully owned subsidiary of Hutchinson & Co Trust Company Ltd. and was formed in 2007 as a specialist Trustee with a principle focus on emerging products, in particular those requiring stakeholder and escrow activities as well as Hotel buy-to-let schemes and other leisure related investment products. For further information about Citadel and their range of services and activities, please contact Christopher Allen, Associate Director for Client Services and Business development, by email chrisallen@citadeltrustees.com or, call the company´s UK Head Office +44 (0) 1276 482015/16

About Perspective Magazine
Perspective Magazine is the most read independent B2B publication for the shared ownership industry globally, offering exclusive interviews, news and reviews on all aspects of timeshare, fractional ownership, private residence clubs and resort real estate. Winner of two Innovative Marketing Awards and Media Sponsor of 18 major industry conventions around the globe with official distribution to all delegates at each event just adds to the highly targeted print and online subscription base of more than 20,600 industry professionals and the additional online exposure offered through its network of news and press release sites.

For more information visit http://www.perspectivemagazine.com, call +1 407-792-2343 (USA) or +44 191 250 3501 (UK) or visit our online media centre at http://www.perspectiverates.com

Sell My Timeshare NOW, the global leader in the online advertising and marketing of timeshare resales and timeshare rentals, announces the hiring of Jacqueline Russ as the company’s Chief Financial Officer.
Jason Tremblay, CEO and co-founder of Sell My Timeshare NOW, says, “Jackie is a tremendous asset to our executive management team. She brings -targeted expertise to our fast-growth company, which is especially important as we expand into new markets.”

Tremblay explains, “The economy is challenging industries, including the long rock-solid timeshare industry, to reevaluate products and services. Even companies like Sell My Timeshare NOW, with consistently high marks in customer satisfaction, are developing new ways to deliver more and serve our clients better.”
Jackie comes to the timeshare resales marketing company with twenty years experience in successfully leading start-up companies through periods of rapid growth. Her background includes having most recently been the President for Home Brands, Inc., a Portsmouth, New Hampshire based company where she helped double revenue and grow the company into one of the industry’s most successful home installation programs.

Prior to being with Home Brands, Jackie was the Chief Financial Officer for MicroArts Corporation, an online and offline marketing and brand strategy company, which was acquired by Cordiant Communications Group. She is also the former Chief Financial Officer for Newmarket International, provider of group sales and automated solutions in the hospitality industry. Jackie began her professional career with Arthur Andersen & Co. in Boston. She has a BS degree in Business Administration from the University of New Hampshire in Durham and is a Certified Public Accountant.

“The timeshare industry is changing with emerging new business models for timeshare sales and the marketing of timeshare resales. I am excited to join Sell My Timeshare NOW at this time of growth in the company and change in the industry,” says Jackie.

About: SellMyTimeshareNOW.com, the company’s flagship website, offers internet advertising and marketing solutions and timeshare brokerage services for timeshare owners. With over 160 employees and offices in Dover, New Hampshire and Orlando, Florida, the company was recognized in 2008 and 2009 by Inc.com as one of the fastest-growing, privately held companies in America. To learn more about Sell My Timeshare NOW, visit the company’s website at www.sellmytimesharenow.com.

Lennon Communications Group, Inc. has been selected by Trident Business Management to handle public relations needs for the recently launched company.

Founded by Marge Lennon in 1985, Lennon Communications is a Fort Myers, Florida-based public relations, marketing and advertising firm with 24 years of service to the real estate, leisure, furnishings and timeshare industries. Lennon is also a frequent contributor to Perspective International magazine and other industry publications.

Trident Business Management is a business solutions group created to aide companies in need of highly specialized corporate, financial and operational improvement management services. Managing Partners of the Scottsdale, Arizona-based company are Jim Danz and Bill Tsao.

Commented Jim Danz, “We selected Marge’s firm because of her solid reputation as a publicist, backed by 31 years of timeshare and leisure industry experience.”
Added Bill Tsao, “We are proud to have her represent our firm.”

About Trident Business Management
Trident Business Management is a leading business solutions firm focused on serving the lodging and timeshare sectors of the leisure industry. The firm’s expertise is in its industry-specific and operationally-centric knowledge and experience.  The Scottsdale, Arizona-based company is led by Managing Partners Jim Danz and Bill Tsao, who bring more than 40 combined years of senior management experience to the aid of their clients.  The firm specializes in delivering results in these critical disciplines:  restructuring and turnarounds, asset management, merger & acquisition advisory, financial advisory, and performance improvement.   Trident is highly differentiated from consultant and advisory companies by its implementation and performance-based orientation.  For more information, visit www.TridentBusinessManagement.com

Perspective International Ltd, publishers of timeshare and fractional ownership trade publication Perspective Magazine (http://www.perspectivemagazine.com) are proud to confirm that software provider Merlin has confirmed their advertising package for 2010.

This agreement marks a 4th consecutive year of the relationship between the two companies and Paul Mattimoe, CEO of Perspective International says, “We pride ourselves on our close ongoing relationships with our clients. We regularly make sure we are providing everything we can to help them increase their awareness within the industry and drive new business their way through print exposure to our subscribers and at 18 industry events globally, and online through our websites, e-marketing campaigns and social media channels.”

Merlin, who have over 25 years experience in the timeshare and vacation ownership industry,  offer a variety of integrated online software applications for all types of businesses from timeshare and fractional ownership developers and management companies to resale and rental operations and beyond.

”By advertising with Perspective International, we are guaranteed the best and most cost effective exposure for our brand in our industry, not only in print but online as well. Perspective Magazine is the industry publication and is making a huge and positive impact on vacation ownership globally.” says Mike Pnematicatos, Merlin Software and Merlin World.

About Merlin
Merlin provides web-based, interactive software for every sector of today’s vacation ownership Industry. Developed by skilled professionals, Merlin’s Software for Vacation Ownership (S4VO), will streamline your business, enhance your current activities and revolutionize your customers’ experience. Using the latest internet technology, S4VO requires no upfront investment or hardware, includes full ownership tracking and allows unlimited users. Just build your online community and let your staff, owners and third parties interact – with all these activities accessible from anywhere in world with an internet connection.

For more information visit http://www.quickmerlin.com  email info@quickmerlin.com or call Mike Ashton on +44 (0) 7753 910 788

About Perspective Magazine
Perspective Magazine is the most read independent B2B publication for the shared ownership industry globally, offering exclusive interviews, news and reviews on all aspects of timeshare, fractional ownership, private residence clubs and resort real estate. Winner of two Innovative Marketing Awards and Media Sponsor of 18 major industry conventions around the globe with official distribution to all delegates at each event just adds to the highly targeted print and online subscription base of more than 20,600 industry professionals and the additional online exposure offered through its network of news and press release sites.

For more information visit http://www.perspectivemagazine.com, call +1 407-792-2343 (USA) or +44 191 250 3501 (UK) or visit our online media centre at http://www.perspectiverates.com