SFX Preferred Resorts President Mel Grant To Speak At GNEX 2013

December 20, 2012 by Steve-Luba

Perspective Magazine announces that Mel Grant, President, SFX Preferred Resorts, a Boutique Exchange Service, will draw on his 33 years of experience in the timeshare industry to provide his outlook for 2013 during GNEX 2013 in Beverly Hills.

“GNEX by far is the ‘Go-To’ gathering place for our industry’s leaders. GNEX is progressive and forward thinking. No politics or games… just very frank and progressive openness,” said Mr. Grant.

In addition to Boutique Exchange services, SFX provides developers with lead-generation and unique sales tools that increase VPG’s and lower rescissions. With nearly 200,000 members and an international selection of destinations, their quality resort network gives members the connections they need to make a great vacation exchange. SFX offers three membership levels to provide the flexibility needed to get the most out of vacation exchanges. Gold, Platinum or Diamond Rewards … SFX invites prospective members to take a look at these Membership Benefit Programs to find out which membership level best suits their vacationing needs.

The luxurious Beverly Wilshire – a Four Seasons Hotel will be the setting for GNEX 2013 and the Perspective Magazine Awards during February 3-6, 2013 in the playground of the stars, Beverly Hills, California.

The world’s leading industry executives will convene from six continents in an exclusive gathering to discuss the crucial issues facing the vacation ownership industry. With the vast majority of expected attendees holding the titles of President, Vice President, CEO, Managing Director or similar executive-level distinction, a room full of industry experts will engage with panelists in an open debate format where new ideas will be developed and knowledge exchanged for the benefit of every attendee.

This is a conference where delegates actually meet everyone else in attendance and have the opportunity for building business relationships and creating partnerships which can boost the bottom line. Fantastic networking sessions combined with terrific nightly social events worthy of a Hollywood script will engage attendees unlike any other meeting on the industry calendar in a fun, energetic atmosphere that is sure to result in business deals.

The conference will conclude with a red carpet Gala Dinner where the presentation of the Perspective Magazine Awards, sponsored by Holiday Systems International, will be announced across more than 30 categories.

For more information and to find out how you can attend GNEX 2013, please visit http://perspectivemagazine.com/gnex

Sponsors and supporters of GNEX 2013 to date include:
Dial an Exchange, Holiday Systems International, Interval International, RCI, Oombaga, Travel To Go, Blue Strawberry Resorts, Generator, Resort Television, Leisure Logistics, Lloydshare Limited, CustomerCount, Emirates Vacation Club, Merlin Software, Stewart Vacation Ownership, VacationOwnership.com, Wyndham Vacation Resorts Asia Pacific, Alliances That Work, Brand Tango, Dream Vacation Network, Equiant Financial Services, SFX Preferred Resorts, TrackResults Software, Timeshare Training Today and Christel House International as Charity of Choice.

About Mel Grant
Mel Grant has been in the timeshare industry for 33 years. The first 12 years were spent in sales and management in Hawaii and California. With extensive knowledge and expertise in this field, he created The San Francisco Exchange Company, also known by its brand, SFX Preferred Resorts in 1992, now celebrating 20 year in business.

How is SFX different to other exchange models? SFX’s core competency is a “Boutique” Exchange Company specializing in the industry’s higher rated resorts with in the USA, Mexico, Canada, Caribbean, Western Europe and the Far East, giving consumers the ability to request higher quality resorts listed in all networks. It opens up restrictive industry practices of being tied to just one exchange service. As of August 2012, SFX has over 130,000 registered members in their system.

SFX is sought after by developers because it brings powerful sales tools to the table thus increasing VPG’s. SFX also offers an outreach program to Owner Service departments in helping distressed owners. SFX is not used as a replacement for any major exchange company; it is a powerful “enhancement” in both sales and service.

Lead generation is also another highly sought-after core component offered by SFX. Our typical demographic is $150K to $300K annual household income. Whether for mini-vac programs or in-house programs, SFX inbound guests are highly sought-after.

The mantra is… Are you still pitching the “same old” 35 timeshare story? Then you really need to “Reinvent” yourself, or be left behind while others lead the way!

About Perspective Group
The Perspective Group provides the vacation ownership industry’s most comprehensive independent multi-media marketing and publishing services globally. The Group includes five regional trade magazines under the Perspective Magazine brand, consumer publication Owners Perspective Magazine, plus member magazines and customized magazines specifically created for clients. A full suite of the latest online and interactive marketing services, including advanced tracking and analytics, are offered through Perspective Interactive, and the Global Networking Expo – GNEX 2013: The Global Meeting of Minds – will bring together industry leaders from six continents. Also coming under the Perspective Group are PerspectivePR public relations services and recruitment advertising service TimeshareStaff.com.

Much more than a magazine publisher and media sponsor of over 30 industry events, the rapidly growing Perspective Group offers a strategic range of sales and marketing products and services to assist developers and marketers with sales, lead generation, recruitment, customer retention, upgrades, referrals and much more. For further information just visit http://perspectivemagazine.com/services

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Original Source: SFX Preferred Resorts President Mel Grant To Speak At GNEX 2013
Perspective Magazine is the leading independent trade publication for the timeshare and fractional ownership industry globally; publishing five regional titles covering North America, Latin America, Europe & Middle East, Asia Pacific, South Africa.

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