Perspective Magazine North America Launches As Largest And Yet Most Inexpensive Trade Publication
February 25, 2010 by Perspective Magazine | Timeshare & Fractional Reviews
Perspective Magazine, the leading monthly timeshare and fractional ownership business publication which has been in circulation since 2005 as a global edition, recently announced that it would create a series of regional titles to more closely concentrate specific issues relating to each marketplace around the world. The first of these publications to be launched is a North America edition.
Perspective Magazine North America, which focuses on USA, Canada, Mexico & Caribbean regions, was launched this week with a reach of more than 12,000 print and online subscribers making it the largest monthly publication in the region from inception.
“We had most of our readership already from the global edition, but were pleased to reach our target of 7,000+ individual print subscribers before launch and are still looking to increase this to around the 10,000 mark across the rest of 2010.” Said Paul Mattimoe, CEO, OP Media LLC and Perspective International. “But the real story here is that we’ve been able to adjust and reduce our standard advertising rates to less than all other industry publications, even though our monthly reach in some cases is far higher – and we are very pleased we were able to negotiate this and pass on the benefits to our clients”.
Through a strategic regionalizing of content, Perspective Magazine has been able to increase the number of magazine titles it produces and increase circulation and distribution for each in such as way that it has been able to restructure its pricing into a Win Win situation for both publisher and clients.
In addition, Perspective Magazine North America continues the Perspective tradition of offering a wealth of online advertising and social media coverage free of charge to its premium advertisers.
The first edition of Perspective Magazine North America is available to view online at http://www.perspectivemagazine.com/na and industry professionals can request a free print subscription from the website. This edition is also available to all delegates at the upcoming ARDA Convention & Expo in Las Vegas in March (http://www.arda.org).
For more information on advertising and editorial opportunities visit http://www.perspectiverates.com or call +1 407 792 2343 or email advertising@perspectiveinternational.com
About Perspective Magazine
Now available in two versions, Perspective Magazine continues to grow at a rapid pace, maintaining its lead as the largest independent trade publication for the shared ownership industry and continues to pioneer and push boundaries with technology, distribution channels and communication tools. Perspective Magazine is also available online, provides the latest news headlines updated daily and now hosts the industry’s only standalone social networking platform which combines all of the most popular features of Facebook, LinkedIn and Twitter to encourage more communication within the industry.
For information on advertising and editorial opportunities with Perspective Magazine & Owners Perspective Magazine; the leading independent B2B & B2C magazines for the timeshare and fractional ownership industries visit www.perspectiverates.com
