Owners Perspective Magazine Unveils An Inspired Marketing Package For Developers
June 25, 2009 by Perspective Magazine: Timeshare & Fractional News & ReviewsToday sees the announcement of a very special opportunity for qualifying resort developers within the shared ownership industry to benefit from the highly targeted and affluent reach of Owners Perspective Magazine. (http://www.ownersperspective.com)
The new marketing package for resort developers covers many facets of the sales and marketing process but specifically includes elements for consolidation, tailor-made communication for referrals and upgrades and the generation of direct sales enquiries.
Developers wishing to receive an information pack detailing the full benefits of the Owners Perspective Developer Package should visit http://www.perspectiverates.com/developer
Owners Perspective Magazine will celebrate its first birthday next month and over the past year has impressed both consumers and industry professionals with the speed in which it has captured the imagination of both existing owners and prospective buyers of timeshare and fractional ownership products around the world.
Even before launch, Perspective International Ltd, the publisher, secured marketing deals with several leading industry players and since the introduction of the print version in January 2009 has soared by arranging distribution agreements through leading Tesco & Sainsbury Supermarkets (UK), Macdonald Hotels & Resorts, Holiday & Travel Shows, Property Shows and imminently leading airlines in the “By Invitation Only” lounges at airports across Europe, Quintessentially Estates and a number of other luxury lifestyle brands resulting in a rapidly increasing circulation, currently reaching more than 42,000 targeted consumers each month.
Paul Mattimoe, CEO of Perspective International comments, “The idea behind our consumer magazine has always been to provide our readers with an informative resource to research the prospect of buying a shared ownership product at their leisure. As such we have created a community of open-minded, pre-educated consumers who are eager to interact with those companies who offer products in their areas of interest”.
Owners Perspective is also available online, and adds news and articles not featured in the magazine on a daily basis to encourage readers to visit regularly in between editions and currently caters for more than 17,600 registered users.
“After several successful trials resulting in direct sales enquires for a number of diverse product types and our entry into the mainstream public domain which enables us to significantly increase our circulation over a very short period of time our ability to produce organic sales enquiries, rather than harvested “leads” has surpassed our original expectations. This combined with the other features of our developer package creates a unique winning formula for combined print and online marketing”. Concludes Mr. Mattimoe.
For information on advertising and editorial opportunities with Perspective Magazine & Owners Perspective Magazine; the leading independent B2B & B2C magazines for the timeshare and fractional ownership industries visit www.perspectiverates.com
