On Thursday 22nd May, the Organisation for Timeshare in Europe held their road show event in Edinburgh. The road show is held in different locations each year and concentrates on the timeshare market in the host location ahead of their annual European Timeshare Business Forum (13-15 October 2008, Madrid visit www.ote-info.com for more information) which covers the varied markets across Europe.

Around 95 delegates attended the eagerly anticipated event which was opened by Jim Mather MSP, Minister for Enterprise, Energy & Tourism in Scotland and included amongst many others, guest speakers from hosts Scottish Development International and OTE UK Chairman, Frank Chapman who was also responsible for the first ever timeshare resort in the United Kingdom, Loch Rannoch, Scotland.

There were interesting and informative sessions about the evolution of timeshare, looking at fractional projects, mixed use resorts and added flexibility. There were also sessions on innovations in direct marketing; mixing print and digital media for enhanced lead generation and also innovations in resort design and the challenges developers often face.

Read the full story at http://www.thetimeshareblog.com/ote-road-show-inspires-uk-timeshare-fractional-market/

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