Worldwide Timeshare Hypermarket – Growing Relationships Between Resale Companies & Developers

By Phil Watson

Since our last appearance in Perspective Magazine we have built new relationships with even more developers and so felt that looking forward at 2009, it would be an opportune moment to touch upon
some of the topics covered in our previous interview again.

Developer Vs Resale Company
The rivalry between resale companies and some developers has been around since the beginning, with the largest concentration of developers who are anti-resale companies almost certainly being found in Europe. This is because they believe that resale companies are able to undercut their pricing structure due to them being able to market resale’s cheaper than they can. Actually, the costs of marketing the weeks are not too dissimilar; it’s just the actual market value of the week itself that differs; but this leads some developers to feel that resale companies are in fact stealing money from them, even though they themselves have already made their profit from the sale the first time around? This, coupled with a fear of change and refusal to move with the times creates in some cases a current compatibility issue between developer and resale company.

Developer & Resale Company
Thankfully, for developers, resale companies and consumers this rivalry is dissipating over time and more and more developers are beginning to see what value a resale company could bring to them. We have found that the developers who tend to work alongside the resale companies are the ones that are able to make the necessary changes to adapt their business to move with the times. No developer wants unhappy owners on
their resort, as they will only cause ill feeling with other members and prospective new members, so if a developer is unable to offer a way out for these members then they know there are reputable resale companies out there who can assist. The end result is that the resale company satisfies the unhappy owner’s needs, whilst bringing all the management fees up to date for the developer, supplying another happy owner on site and creating an upgrade opportunity.

What Worldwide Timeshare Hypermarket Offer
We pride ourselves on being one of the market leaders in secondary timeshare resales, providing to both buyers and sellers a very safe and professional service. With our parent company being a developer, we have
found from experience that amongst some of the main reasons why people do not buy timeshare direct from the developer is either; the product is too highly priced for them, or they do not like the sales tactics /
environment used.

Therefore when it came to resales we have taken a step back and allow both the buyer and the seller to approach us which leaves them feeling relaxed and in control. Under no circumstances do we cold call, so the client never feels under pressure from our staff at any time.

Instead we advertise extensively on international and national television and in the press which means the client first has to call us if they wish to either purchase or sell a timeshare. We are then able to offer a full service for our clients from beginning to end.

For the seller we can advertise their weeks in the press as well as on our website and once we find a buyer for them, we can complete the transfer on their behalf, taking all the hassle out of them having to sell privately.

For the purchaser we are able to determine which product would suit their requirements and budget, then again, we can conduct a full transfer service where all the client needs to do is sit back, relax and when they become the legal owner enjoy their timeshare along with the family.

All monies are held in trust by Resort Fiduciary Services until the transfer is complete so the client knows they can relax happy with the knowledge that their money is safe until they become seen as the legal owner.

Worldwide Timeshare Hypermarket do not take deposits and allow a full 14-day cooling off period; and should the potential client be unable to afford the cost up front, we are also able to assist them with membership to WorldWide Plus, which is a Club Card allowing them to purchase through us with 6 months interest free and nothing to pay for 6 months. Afterwards they can use this card on a similar basis to purchase further Worldwide Timeshare Hypermarket products if they wish. This Club Card is supplied by H.M.C Funding and Barclay Partner Finance and we were the first European timeshare company to be offered this product.

Being a member of OTE (Organisation for Timeshare in Europe) is integral to our company’s beliefs and methods of working. They have provided a solid framework upon which we have built a professional and efficient procedure in assisting our customers, be the buyers or sellers and this provides those customers with the confidence which they deserve when they are dealing with a reputable and trustworthy organisation.

The OTE not only ensures that its member companies are operating correctly, but it also works tirelessly to promote the image of timeshare throughout Europe. In this regard we share a common purpose and we are extremely proud of our involvement with OTE. We are also proud to add to this our close association with TATOC, Timeshare Association (Timeshare Owners and Committees) whom we support and assist in
every way that we can.

Future Collaborations
I think it is absolutely vital that resale companies and developers have a good working relationship and provide a good level of service for their customers, both old and new. This is one of the key reasons why I am always looking at ways to improve the developers understanding of who we are and how we operate. One result of this is has been our “Indulgence” trial membership package which allows us as a company to tap into the large market of new to timeshare customers whilst providing good quality leads to our partner developers.

Other than this mutually beneficial relationship, it is key that we work closely with both the developers and trustees when we are processing a transfer of ownership and the flow of information between all parties involved and a speedy and efficient process serves to enhance our reputation and that of the resort.

We also offer wholesale purchases for developers and marketers; in some instances certain resorts have the ability, through using our stock, to sell additional exchange member resort week(s) to exchange members when they exchange onto their resorts, which works very well. We can also come to arrangements with developer resorts that take in exchange weeks through their sales teams whereby we can take these weeks off their hands.

For more information about working with us call +44 870 443 1466 or visit
www.timeshare-hypermarket.com

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