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La Sarenne And The Society Release Diamond Affinity Program

October 27, 2009 by Perspective Magazine | Timeshare & Fractional Reviews · Leave a Comment 

Harnessing the power of a multi-faceted sales and marketing program to assist upscale clients wishing to target the affluent demographic concerning rental, sales and management opportunities

and (www.TheSociety.com) today announced the debut of their newest online marketing opportunity, , a turnkey luxury marketing and sales platform.

“ has been designed and executed to overcome a major void in how resorts market and sell their products.” said , partner with , a -based development firm adding, “The present economic malaise has impacted many resorts which have relied on antiquated sales and marketing tactics to achieve their goals. is a whole new sales and marketing
platform designed for today, tomorrow and the future. We did not replace the tools in the toolbox, we designed a whole new container, inside and out.”

is an all-in-one sales and marketing package. Using a multi-pronged approach,

harnesses the power of:
• Online Marketing: targeting the affluent and luxury lifestyle audience.
• CRM Tracking: including initial contact to close concierge assistance.
• VIP Events: in select markets to provide prospective clients in-person introductions.
• Public Relations: focused on the lifestyle, consumer and business marketplace.

“No other entity in the industry has brought together the expansive marketing relationships, leveraged online media purchases and targeted demographics combined to deliver not only large quantities of highly qualified prospects but exceeding close-rates above the industry standard,” said , co-founder of , a Colorado-based marketing firm representing hospitality and vacation oriented companies. McFadden added, “The economy has dictated the call for new ways to market luxury resorts and beckons that call.”

and La Sarenne came together to leverage their resources to create . “It just made sense to create this program jointly, taking advantage of our complimentary services to best serve the client desiring to turn lookers into bookers and visitors into owners.” said Cuthbertson.

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