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Interval International Highlights Key Metrics Pointing To Ongoing Appeal Of Caribbean Market
January 13, 2010 by Perspective Magazine | Timeshare & Fractional Reviews · Leave a Comment
A number of positive trends that reinforce the appeal of the Caribbean market to both existing and potential vacation owners are being shared with delegates at the annual Caribbean Marketplace conference by Interval International, a leading global provider of vacation services.
First and foremost, members are visiting the region in increasing numbers and U.S. resident leisure travelers who have indicated an interest in purchasing some form of shared ownership in the next two years also chose this market as a top destination of interest.
“Member demand for vacation exchange and resort rentals in the Caribbean is strong and we continue to affiliate new projects throughout the region,” said David C. Gilbert, executive vice president of resort sales and marketing for Interval International. “In today’s environment, shared ownership offers resort developers a compelling business model with multiple profit centers and higher occupancy levels than hotels. In the case of mixed-use projects, it also provides the potential for cost-saving operating synergies and reduced marketing costs.”
Interval reported that bookings into the Caribbean increased approximately nine percent from January through November 2009, as compared to the same period in 2008. This is particularly encouraging in light of the global economic downturn that adversely affected overall arrivals to the Caribbean over the past year.
Additionally, interest in the region among U.S. resident leisure travelers considering a shared ownership purchase is significant. According to the Future Timeshare Buyers: 2009 Market Profile, the Caribbean is one of the preferred international destinations of choice among U.S. resident leisure travelers interested in purchasing vacation time in the next two years, as approximately eight in 10 (78 percent) indicate they want to vacation in the region.
In 2009, Interval expanded its resort network in the region through numerous affiliations, including Windjammer Landing Villa Beach Resort & Spa in St. Lucia, Gold Coast Aruba, Dawn Beach Club in St. Maarten, and Grand Laguna Beach and Los Altos in the Dominican Republic.
Los Altos, a residential resort located within Casa de Campo —a 7,000 acre mixed-use development considered one of the finest resort communities in the Caribbean — has affiliated with Preferred Residences™, Interval’s hospitality branded membership and exchange program for luxury shared ownership resorts.
Dawn Beach Club marked the entrance of Columbia Sussex Corporation, one of North America’s leading independent owners and operators of resorts and hotels, into the shared ownership industry.
Interval International is a longstanding supporter of the region through its strategic alliances with the Caribbean Hotel & Tourism Association and the Caribbean Tourism Organization, as well as through its conference sponsorships, including the Caribbean Marketplace in San Juan, Puerto Rico.
Interval International operates membership programs for vacation owners and provides value-added services to its developer clients worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market for more than 33 years. Today, Interval has a network of approximately 2,500 resorts in more than 75 countries and offers its resort clients and about 2 million member families high-quality products and programs through offices in 26 cities in 16 countries. Interval is an operating segment of Interval Leisure Group, Inc. (Nasdaq: IILG), a leading global provider of membership and leisure services to the vacation industry.
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Tagged: Caribbean, Caribbean Hotel & Tourism Association, Caribbean Tourism Organization, Casa de Campo, David C. Gilbert, Dawn Beach Club, Dominican Republic, Florida, Gold Coast Aruba, Grand Laguna Beach, Interval International, Los Altos, Miami, Puerto Rico, San Juan, shared ownership, St Lucia, St. Maarten, vacation, Windjammer Landing Villa Beach Resort & Spa
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