Interval’s UK Members Keen Travellers Who Value Their Vacation Ownership
January 3, 2012 by Steve-LubaInterval International, a prominent worldwide provider of vacation services and an operating business of Interval Leisure Group, has revealed that its UK members travel extensively, find holiday ownership satisfying, own an average of 1.9 weeks of shared ownership time or its equivalent, and report average household incomes of approximately GBP 70,050 per year. And, more than one-quarter report ownership of a second home — apart from their holiday ownership.
These findings are from Interval International’s 2011 UK Membership Profile, which was developed from a sample of UK-resident vacation owners maintaining an active membership with Interval. The online study was undertaken to provide insights for use in the development of services and benefits to be offered to Interval members and may also be useful to resort developers and prospective industry entrants in designing their products and developing their marketing strategies.
Interval’s UK members spend approximately 28 nights away from home travelling solely for leisure purposes. Additionally, these study respondents indicate a penchant to travel across the European continent during the course of the next two years, boding well for future holiday ownership purchases. Further afield, they have a strong desire to visit the USA and Canada, the Caribbean, and Australia and New Zealand.
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