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"Running 3 resorts offering different products it enables me to keep up to date with whats happening in the industry as well as being the catalyst to advertise within an industry full of potential pioneers."
Darren Davies, Sales and Marketing Director, CALSC Investments Ltd

Industry Experience Wins The Day As IFA Hotels and Resorts Choose Merlin Software To Manage Its Fractional Residence Clubs And Inter-Resort Exchange Facility

IFA Hotels and Resorts, an international leader in the development of premier mixed-use and projects, announces the appointment of Merlin as software provider for its . IFA Hotels and Resorts, with its main operating office in Dubai, is listed on the and stock exchanges and provides world-class facilities through a network of hotels, vacation and private residence club destinations.

Merlin Software will be used to run IFA’s new high-end based in various locations around the world and its internal inter-residence exchange programme.

Announcing the appointment of Merlin Software Mr , VP , said “when we looked for a software provider we needed a company with wide industry knowledge and expertise in managing products like ours.  With Merlin’s pedigree, which dates back to the start of clubs 25 years ago, making the appointment based on their stellar track record and experience was a logical choice”.

The IFA team was keen to partner with a software business that offered “simple to implement” software that could manage and adapt to their evolving product needs.  Mr Moriarty explained “it was important for us that our partner could advise us on how to formulate and manage these products now and in the future”. The team was particularly impressed that Merlin Software is easy to set up with no lengthy installations and training is straightforward and logical. Resorts can be in business immediately.

Chief software developer Mike Pnematicatos explains “On a daily basis IFA will use all of Merlin’s resort management, marketing and accounting functionality for activities such as maintenance fee collections and owner reservations. What really sets Merlin apart though is its dynamic sales and ownership tracking. IFA has complex occupation rosters and rules which Merlin handles with ease” he continued.

Merlin will also handle IFA’s internal exchange facility which takes place between the managed . Mr Moriarty explained “inter-residence exchange can now be provided internally using Merlin Software without relying on a third party”.

From single site resorts to multi-destination , Merlin’s software functionality provides a single software solution. Developed as state of the art Business Application Software, Merlin is served across the internet. Users simply access it securely via a web browser from anywhere at any time without the need of expensive link lines and hardware installations.

Developed by Mike Pnematicatos with over 25 years’ experience in the timeshare and property development industry, Merlin is the most complete business software around. It is highly interactive meaning that businesses can integrate the software with their current websites to offer a range of services such as online bookings and payments. With such industry experience, that no other software company can offer, businesses need look no further for a safe pair of hands to provide the latest technological solutions.

Merlin is the leading industry software provider using the new technology of Cloud Computing to deliver software directly to your internet browser. According to chief software developer Mike Pnematicatos “Merlin is resource light, incredibly intuitive and allows unlimited users and multiple locations to access the software securely in real time from anywhere in the world. It enables resorts and hotels to benefit from time and cost savings – yet still be at the cutting edge of internet technology”.

For more information on Merlin Software for contact on, email at mikea@quickmerlin.com  or visit www.quickmerlin.com to arrange a full demo.

For more information on IFA contact Mr on Tel: + 971 4 404 3424 or Email: info@ifahotelsresorts.com

Using the latest web technology, Merlin is the complete software package for today’s hospitality industry and can handle all types of timeshare and holiday product.

Merlin Software incorporates modules for sales, marketing and front and back office. Its inherent flexibility means it can operate all types of sales activity and holiday product.  As Merlin is served over the Internet there is no requirement for any expensive communication links or set up fees and can be accessed from wherever there is an Internet connection.


For information on advertising and editorial opportunities with Perspective Magazine & Owners Perspective Magazine; the leading independent B2B & B2C magazines for the timeshare and ownership industries visit www.perspectiverates.com



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