Huge Demand For Vacations In China
June 23, 2009 by Perspective Magazine | Timeshare & Fractional ReviewsA Profile on Tianlun Vacation Development Co. Ltd
Tianlun Vacation Development Co. Ltd was registered in the State Administration of Industry and Commerce in Sep. 2000 and is the first timeshare / vacation ownership company which is authorized to operate nationwide in China.
In the early days, Tianlun Vacation spent a lot of time studying the vacation industry and worked closely with the Economic Management College of Tsinghua University on the feasibility study of the vacation market in China. Research showed that there was a huge demand for vacations from Chinese people and the research forecast that there will be 3.5-5 million families looking to take vacations in the next 15-20 years in China.
China, traditionally had a problem in regards to lack of credit in the market, but Tianlun developed the credit guarantee system with Changan Surety Bond Co. Ltd which has proved to be more suitable to China’s market than any other credit system being used in other countries.
They took advice from Chinese specialists and experts and found that that the points product which was being sold in the Western market at that time was the most suitable for the Chinese market. Once this was established they commenced sales with the points product in 2003. It took a couple of years of experimenting and improving the process and product but now they feel that they gained a deeper understanding about timeshare marketing, sales and services and have now rolled out a sales system which is proving to be suitable to China’s Timeshare market.
Today, Tianlun has four very busy sales venues in the Beijing business areas – Guomao, Xidan, Zhongguancun and Beitaipingzhuang. The response to timeshare in this region has been so great that they are operating and running presentations six days a week. A huge timeshare marketing database has been developed, which provides over 4000 families to venues and introduces 500 new timeshare families to Tianlun Vacation and the world of timeshare vacations each month. Healthy growth has been seen within the company since 2007 and sales have increased by 15-20% annually. Currently Tianlun is the largest timeshare club in China with over fifteen thousand family members.
Tianlun Vacation would not have achieved a fraction of its success without the contribution of two influential figures in the company figures – Mr. Ding Aidi and Mr. Terrence. P. Brewer.
Today, Mr. Ding is the Vice Chairman of the International Leisure Industry Association. He was one of the pioneers who studied Timeshare in the late 90’s and created Tianlun Vacation. Mr. Brewer has almost thirty years of timeshare experience gained in many countries around the world and has contributed his vast sales experience and management ideas to the Tianlun Vacation team and undoubtedly without this wealth
of knowledge the company would not have produced such excellent results.
Timeshare was only introduced into China in the late 90’s and it is still very much in its infancy compared to many other regions of the world but both Mr. Ding and Mr. Brewer believe there is huge opportunity for timeshare in China.
Last year Tianlun announced its new developments and plans for the future, one of which is to enlarge its own existing vacation apartment network, including Lijiang, Nandaihe, Haikou, Chendu, Yangshu, Xishuangbanna, Wenchang, as well as its affiliated vacation hotels and resorts. The second is to develop a “Multi-Nationalities / Culture Vacation Network”. China is made up of many nationalities and each nationality has its own unique culture and long history. Tianlun Vacation will develop resorts in areas which
have a strong cultural history in the coming years and believe it will enable families within China and from other countries to experience these unique cultures. For example, Lijiang Tianlun Guesthouse is a Naxi building whose interior is decorated in Naxi traditional style.
Another focus of Tianlun Vacation is to develop quality international standard resorts. Tianlun Vacation and Lijiang Old Town is developing Lijiang Tianlun Center, which will be the first resort to achieve international standards.
Meanwhile, as the leading figure of China’s Timeshare Industry, Tianlun Vacation is actively promoting the development of Timeshare in the country and feel it is very important to set up a vacation model which is most suited to the Chinese market and equally important to institute a legal framework for the industry.
No different to many emerging markets, a number of years ago timeshare suffered a downturn due to the misunderstanding of the public about the industry mainly fueled by a few unscrupulous operators. Tianlun Vacation has worked to accelerate the establishment of the Timeshare Vacation Industry Association and worked to implement legislation for China’s vacation industry. They invited specialists in law, travel and officials from a number of governments to study the legislation for timeshare in China and they composed two drafts, the China Timeshare Management Rules and China Timeshare Management Measures. In March 2008, the two drafts were discussed on the China Vacation Management Measures Forum sponsored by the China Society of Economic Reform and this has accelerated the whole process of creating new laws to govern the timeshare industry in China.
Since 2003, Tianlun Vacation has been a member of ARDA and attended its annual conference to learn about the latest industry developments in a hope that they can create a product that also appeals to the international client.
Tianlun is committed to building the company to cover all aspects of the business – resort development, vacation product development, sales and marketing as well as providing vacation club services and is currently the largest timeshare resort / hotel network in China. They are happy to work with Dial An Exchange – the world’s third largest exchange company. In addition they have also formed reciprocal relationship with other vacation clubs from six different countries and are finding these international exchange opportunities are strengthening the Tianlun Vacation system. They are always keen to speak to other vacation clubs from around the world to form new and interesting reciprocal relationship which would give greater vacation choice to timeshare families around the world.
For more details visit www.tianlunvacation.com.cn or call +86-010-65187710 / 65187720 / 65187730
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