Harrah’s Entertainment Assumes Ownership Of The Las Vegas Planet Hollywood Resort & Casino
February 23, 2010 by Perspective Magazine | Timeshare & Fractional ReviewsA subsidiary of Harrah’s Entertainment, Inc. assumed ownership of the Planet Hollywood Resort & Casino in Las Vegas today.
Harrah’s expects its customer-loyalty program, Total Rewards, to be fully integrated into the Planet Hollywood Resort & Casino in April 2010, enabling guests to earn and redeem Reward and Tier Credits. Planet Hollywood A-List points will automatically convert into Total Rewards credits at the time of the Total Rewards integration.
Harrah’s Entertainment, Inc. is the world’s largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah’s has grown through development of new properties, expansions and acquisitions, and now operates casinos on four continents. The company’s properties operate primarily under the Harrah’s®, Caesars® and Horseshoe® brand names; Harrah’s also owns the World Series of Poker® and a majority interest in the London Clubs International family of casinos. Harrah’s Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Harrah’s is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.harrahs.com.
For information on advertising and editorial opportunities with Perspective Magazine & Owners Perspective Magazine; the leading independent B2B & B2C magazines for the timeshare and fractional ownership industries visit www.perspectiverates.com
