CRDA And ARDA Strengthen Ties
December 14, 2009 by Perspective Magazine | Timeshare & Fractional ReviewsThe Canadian Resort Development Association (CRDA) is pleased to announce the advent of a dynamic, new working relationship with its counterpart in the United States, the American Resort Development Association (ARDA).
Designed to maximize the synergies between the two associations, ARDA and CRDA intend to work together on various initiatives to further their respective mandates to represent the shared ownership product to governments and consumers, and to enhance the level of professionalism in the ever-evolving industry.
According to CRDA’s President, Ross Perlmutter: “We’re extremely excited about the endless possibilities presented via this special relationship with our friends at ARDA. We are fully committed to working alongside their talented team towards achieving the North American industry’s goals, and we are truly looking forward to their assistance and association with events such as conferences, membership, legislative issues and other projects.”
In many ways, there truly has never been a better time for a strategic alliance between the two associations. The Canadian Dollar is approaching parity with the US Dollar, both regions’ consumers tend to travel back and forth across each other’s borders and both countries are facing similar challenges and concerns.
“I’m pleased that we will have a closer working relationship with CRDA and look forward to the exchange of ideas and best business practices,” said Howard Nusbaum, ARDA’s president and CEO.
One of CRDA’s first initiatives as part of the new alliance will be to present an attractive CRDA membership opportunity to ARDA’s existing members. “We would love the opportunity to introduce ARDA’s suppliers to the robust Canadian resort market, and we’re confident that ARDA’s resort developers will understand and appreciate both the value in, and importance of, displaying CRDA’s emblem on their showrooms’ walls when presenting their programs to affluent Canadian tourists.” says Perlmutter.
The Canadian Resort Development Association (CRDA) is an industry-based association dedicated to furthering the shared ownership industry, both in Canada and throughout the world. The goals of the Association are to encourage and maintain a high standard of ethical conduct throughout the industry, and to assist in the education of Canadian industry members toward an enhanced standard of professionalism. For more information, please visit www.crda.com.
American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has over 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC).
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