International Shared Ownership Trade Publication to Become Survey Technology Media Partner

Robert A. Kobek, President of Mobius Vendor Partners, (MVP) an Indianapolis-based company that provides business process management and online customer feedback surveys for companies, associations and non-profit organizations, announced that it has joined forces with the UK-based Perspective Magazine as a primary vehicle for publishing important leisure industry research garnered by MVP’s CustomerCount online feedback system.

The CustomerCount® program collects and measures customer feedback.   CustomerCount tracks three primary components:  the reservation experience, the sales experience and the vacation experience. CustomerCount® is fully transparent to members, owners and guests.  The process begins with Email invitations and reminders and continues through to on-line reporting and analysis 24/7. It may be customized for use by shared ownership resort developments, as well as other businesses.

“We’re looking forward to working more closely with Perspective as it opens up a truly global market for CustomerCount.  In the few years the publishing company has been in the shared ownership market, their impact has been considerable.  As they expand into North America, we plan to be of assistance in growing both their advertiser and subscriber base,” said Kobek.

Paul Mattimoe, President and CEO of Perspective International Ltd.  Said “Before establishing our first company in 2003, we had more than 20 collective years of experience in timeshare sales, marketing and management and so we clearly recognize how the data collected by CustomerCount can impact sales, marketing and operations of resorts.  We are proud to be able to offer that information to our international clients and readers. We additionally look forward to working closely with Mobius Vendor Partners in other areas as we continue to rapidly expand our US Company’s presence, based out of Orlando, FL.”

Mobius Vendor Partners is a ten year old business process design and management company specializing in servicing the needs of the timeshare industry.  Mobius principals are active in ARDA through sponsorships and committee memberships.  For more information visit www.mobiusvp.com or call 317-816-6000.
Perspective Magazine, now available in North America, International and South Africa editions; boasts the widest reach of any independent trade publication for the shared ownership industry, and is officially distributed to all delegates at 20 major industry conventions and events worldwide. For more information visit www.perspectiverates.com  or call +1 407-362-1540 (USA) or +44 191 250 3501 (UK)

Timeshare and fractional ownership magazine publisher Perspective International increases its presence in North America with the appointment of Rosanne Luba as director of sales for the region.

Luba, who is based in Orlando, Florida, will directly contribute to the ongoing growth of the company throughout the United States, Mexico, Canada and the Caribbean. Perspective International Ltd has seen rapid growth over the past few years, most notably through Perspective Magazine and Owners Perspective Magazine.

“I am very excited to be joining such a successful organization. Perspective Magazine has been an information leader in the timeshare industry for a number of years and the credibility, integrity and innovation of people such as Paul and Sharon Mattimoe are what attracted me to this position. The expansion plans for this year will position Perspective North America as the must-read source of information for vacation ownership and I can’t wait to get started .“ Said Rosanne Luba.

Prior to joining Perspective International, Luba was sales training and T.O. director for Sell My Timeshare Now. She began her tenure as a sales representative in SMTN’s Florida office in October 2003 and was promoted to sales manager in 2004. She was then promoted to director of sales following her relocation to the New Hampshire office, a position she held from 2006 through 2009.

Prior to working with SMTN, Luba worked as an advertising sales consultant for a newspaper in her native Australia following a successful 17-year career as a sales and marketing tour manager for Holland America cruise line. She has had an extensive career in achieving and exceeding sales targets, public speaking, advertising and marketing, creating and developing marketing materials and developing motivational sales strategies.

“Since launching the dedicated North America version of Perspective Magazine and with a similar move planned for our consumer publication imminent we are seeing our goals for the region being achieved and so we are delighted to welcome Rosanne to the team, who will be establishing our Orlando based sales and marketing team.” Said Paul Mattimoe, CEO of Perspective International.

Perspective Magazine – which comprises of two editions: Perspective Magazine North America and Perspective Magazine International – has become the most read independent trade publication globally for the shared ownership industry and become media sponsor of 19 major industry events around the world.

Owners Perspective Magazine is the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to be made available to the general public via a variety of high-profile distribution channels through major brands, including, but not limited to, more than 150 first class airport lounges worldwide with over a dozen airlines such as British Airways, Virgin Atlantic, Emirates, Singapore Airlines, American Airlines, United Airlines, Delta and more, as well as in luxury hotels, resorts, spas and golf clubs. Through each of these outlets, Owners Perspective Magazine positively exposes consumers to timeshare and fractional vacation products, as well as destination and private residence clubs.

For more information on advertising and editorial opportunities call Rosanne Luba on 407-362-1540 or visit http://www.perspectiverates.com

A special Shared Ownership Summit is being offered in association with this year’s Arabian Hotel Investment Conference (AHIC), co-hosted by RCI on 1st May 2010, 1:00 – 5:30 p.m., at Madinat Jumeirah, Conference Centre, Dubai. Perspective Magazine will be a sponsor of this essential forum for developers, investors and hospitality firms who are recognising the renewed importance of timeshare, fractional and private residence clubs as integral components of mixed-use developments.

“Perspective Magazine is playing a key role in the shared ownership industry by highlighting trends, opportunities and generally driving awareness of vacation ownership, fractional and private residence club models,” says Jeff Tisdall, Managing Director, RCI Middle East and North Africa. “We are extremely appreciative of their continued support of both RCI and the upcoming Shared Ownership Summit in Dubai.”

The Summit will offer real, executable solutions that fully leverage today’s market conditions and will feature an unprecedented gathering of global and regional industry leaders. Participants can either register for the Summit directly, or upgrade their AHIC conference package to include the optional session.

“We are delighted to be a part of the Shared Ownership Summit,” says Perspective CEO Paul Mattimoe. “Perspective Magazine is all about disseminating useful, important information to the shared-ownership industry, and that is exactly what this event will accomplish as well.”

The Shared Ownership Summit will offer participants:

•The Perspective of Global Industry Leaders – Hear their views on the future direction of timeshare, fractional, private residence and destination club businesses.

•    Market Opportunities – Today’s new market conditions have significantly enhanced the prospects for shared ownership in MENA; find out why.

•    Sales, Marketing and Operating Solutions – Hear everything from support in developing in-house capabilities to turnkey operating models designed for developers and asset managers.

•    The Luxury Segment – Brand experts and leaders in branded residential will discuss future opportunities.

•    The CEO Shared Ownership Handbook – An essential tool kit for senior business leaders.

•    2010 Shared Ownership Survey – NorthCourse, RCI’s shared ownership consulting arm, will present its latest market research.

Registration fees are $500 for those attending the Shared Ownership Summit only, with a preferred rate of $350 for AHIC attendees.

To register for the Summit or for more information, please call +971 (0)4 390 0049, e-mail ahic@meed-dubai.com or visit www.registrationline.org.uk/ahic/event303/reg.asp. Information on the Arabian Hotel Investment Conference is available at www.arabianconference.com.

Christel House International and Perspective International are pleased to announce that Perspective Magazine has been named the official media sponsor of the 2010 RCI Christel House Open, a unique international charity golf tournament with a global scale. This year’s event will see golfers compete in charity tournaments hosted on courses on five continents. On and around June 7, 2010, approximately 2,000 golfers are expected to participate on courses around the world.

“The Christel House Open is delighted to welcome Perspective Magazine as the tournament’s official media partner this year,” says Cheryl J. Wendling, senior vice president, Christel House International.

“Perspective’s participation further strengthens ties between the global timeshare industry and Christel House, and creates added value and exposure for our event-wide sponsors and site hosts.”

The annual event will be an incredible and unique day of golf for players across the globe… and all to raise funds for impoverished children through Christel House, a registered 501(c)(3) public charity.

One-hundred percent of the proceeds will directly benefit the children of Christel House. These funds are applied to programs and services and are not used for any administrative expenses, professional solicitors or fundraising consultants.

The children of Christel House

“Having visited Christel House South Africa, it is a pleasure to continue to be able to expand on our support for Christel House and I urge all industry leaders to support this organization that truly impacts on children’s lives and the communities around them,” says Paul Mattimoe, CEO, Perspective International.

Sponsorships
The RCI Christel House Open, featuring nearly 20 participating courses worldwide, offers a great many sponsorship opportunities on the event-wide and local tournament levels. Benefits include, but are not limited to:

•    Naming rights and product promotion
•    Networking and customer hospitality
•    Product placement at sites and in player giveaways
•    Complimentary, competing foursomes
•    Advertising space in event programs, magazine, and newsletters
•    Signage, media, sponsor recognition at events and more.

2010 Participating Tournaments
Following is a list of confirmed locations for the 2010 RCI Christel House Open.

Boonville, New York – Woodgate Pines Golf Club
Avon, Colorado – Gypsum Creek Golf Course
Carmel, Indiana – Woodland Country Club
Christmas Mountain, Wisconsin – Christmas Mountain Village Resort
Daytona Beach, Florida – LPGA International Champions Course
Gatlinburg, Tennessee – Bent Creek Golf Course
Kissimmee, Florida – Orange Lake Resort and Country Club
Myrtle Beach, South Carolina – Members Club @ Grande Dunes
Palm Beach Gardens, Florida – PGA National Resort and Spa
Scottsdale, Arizona – Camelback Golf Club
Vista, California – Shadowridge Country Club
Williamsburg, Virginia – Golden Horseshoe Golf Club Green Course
Caracas, Venezuela – Valle Arriba Golf Club
Perivale, Middlesex, UK – Ealing Golf Club
Bangalore, India – Course to be announced
Mexico City, Mexico – Course to be announced
Capetown, South Africa – Course to be announced
Johannesburg, South Africa – Course to be announced

Interested in playing or sponsoring a tournament? E-mail Becky Arnett or call her on 317-464-2009, or visit www.chopen.org to find a tournament near you.

********** PLUS **********
SAVE THE DATE: SEPTEMBER 26 – OCTOBER 2, 2010
2010 Christel House Donor Excursion to India
Experience the magic of Christel House India first hand!
We’d love to have you join us to experience the magic and mystery of India, and to see the transformation taking place in our children. Details are being finalized now, so be sure to block the dates in your calendar.
If you would like to receive more information about the Donor Excursion to India, please contact Christel House at trips@christelhouse.org or 317-464-2341.

The leading trade publication for the shared ownership industry recently launched a new version dedicated to the North American marketplace in Las Vegas.

Perspective Magazine (http://www.perspectivemagazine.com) has been in circulation since 2005 and has grown to become the most read independent monthly publication for the timeshare and fractional industry worldwide.

It was recently announced that a new version would be launched at the ARDA Convention & Expo (http://www.arda.prg) in Las Vegas that would be dedicated the USA, Canada, Mexico & Caribbean markets. More than 2,500 attending industry professionals received the new version in their delegate bags and were also able to visit the Perspective Magazine booth in the Expo hall throughout the three day event.

“Combining pre-launch and the convention, we’ve taken on 14 new advertisers in less than eight weeks, most of which range from 3 to 12 month campaigns.” Says CEO Paul Mattimoe. “There were also many others at the Las Vegas event who thanked us for creating this new version and were looking forward to becoming future clients once new budgets were approved.”

Perspective Magazine North America launched with a print and online reach of nearly 13,000 registered users, instantly becoming the largest independent monthly trade publication in the region, although plans are already in place to extend that lead significantly further over the course of the rest of 2010.

Perspective Magazine is also officially distributed at 18 major conventions and events around the world and has further regional titles planned for launch throughout the next 12 months. It also provides daily timeshare, fractional ownership, resort real estate and hospitality news online and by email, and recently launched a Social Networking Site (http://perspectiveforums.com) dedicated to the shared ownership industry which in just four weeks has attracted more members than any other industry social media group worldwide.

For more information visit http://www.perspectivemagazine.com

For Advertising & Editorial opportunities visit http://www.perspectiverates.com

The leading trade publication for the shared ownership industry reaches another milestone as it takes the number one spot on Google.com for another powerful search term.

Perspective Magazine and its network of websites have commanded top search engine results for search terms such as “timeshare news” for several years, but now can boast the top spot for the term “fractional news”, with their flagship website http://www.theperspectivemagazine.com, beating other competing sites, even the many that use the word “fractional” within their website name.

“There are many factors to achieving high search engine rankings, but quality content, loyal repeat visitors and natural growth have always been the key to our success.” Says CEO Paul Mattimoe. “We have reported on the fractional ownership industry for several years, but as that market continues to gain momentum and we continue to take on more fractional clients it is important for us to show our strength and commitment in this specific area.”

Perspective Magazine provides daily timeshare, fractional ownership, resort real estate and hospitality news online and by email, in addition to publishing the “most read” independent trade publication globally for the shared ownership industry, reaching more than 21,000 registered industry professionals. Perspective Magazine also recently launched a Social Networking Site (http://perspectiveforums.com) dedicated to the shared ownership industry which in just four weeks has attracted more members than any other industry social media group worldwide.

For more information visit http://www.perspectivemagazine.com

For Advertising & Editorial opportunities visit http://www.perspectiverates.com

PerspectiveForums.com reports more than 2,000 friend requests served in first two weeks.

Perspective Magazine, the shared ownership industry’s leading trade publication recently launched the first standalone social networking platform dedicated to the timeshare and fractional ownership industry, combining the most popular features of Facebook, Twitter and LinkedIn all on one website.

From initial promotion only, the site has already attracted in excess of 600 registered users, who have generated more than 75,000 page views and issued more than 2,000 friend requests over the past fortnight, with word of mouth now growing the site exponentially each day.

The site was created to encourage timeshare and fractional developers, marketers and suppliers to network more efficiently, thereby creating opportunities for new collaborations, strategic partnerships and extending client portfolios.

What makes this site standout, apart from its vast array of features, is its leverage of Perspective Magazine’s readership which exceeds 22,000 registered industry professionals around the globe who are currently being invited to register free on the website.

“We’ve had a lot of feedback from users of the website, all of it positive and it has started well, but there are still quite a few additional features to roll out yet – such as an iPhone App, but due to the complexity of the site we have a few weeks still to wait for this. The marketing for the site has only just started – by the end of March we expect to have the largest social media group of industry professionals available online, and then we’ll only be at about 10% of the expected number of registered users for the coming months.” Said Paul Mattimoe, President & CEO of Perspective International.

To join Perspective Forums simply visit www.perspectiveforums.com

For more information about Perspective Magazine (Trade), Owners Perspective Magazine (Consumer) and advertising and editorial opportunities visit www.perspectiverates.com

A website dedicated to the recruiting of professional sales executives for the purpose of fractional property sales was launched in test mode back in August 2009, and now after detailed scrutiny of the quality of applications received via the website and after reaching the No.1 spot on Google.com for the search term “fractional jobs”, www.fractionalstaff.com will officially launch next week aimed at providing a reliable service with high returns for advertisers of fractional job vacancies.

Recent months have shown that fractional property developers are increasing but their success with property agents is not producing the results originally hoped for, and so many are enquiring about the availability of dedicated sales teams – something that FractionalStaff.com has concentrating on for the past 7 months.

Fractional Staff is another service from the Perspective group of companies who publish the leading shared ownership industry magazines for both the trade and consumers and so its widest reach both online and offline ensures that it will attract the most suitable candidates that are new to the industry as well as the best sales professionals from within the industry worldwide.

Introductory advertising rates start from as little as £199 per month with added value across the network of Perspective websites and titles available on selected packages.

For more information email advertising@perspectiveinternational.com or call +44 191 250 3501 (UK) or  +1 407 792 2343

Perspective International is proud to announce a two year advertising agreement was signed recently with RCI, the global leader in vacation exchange and one of the Wyndham Worldwide family of companies (NYSE:WYN) for its leading independent timeshare and fractional trade and consumer publications.

Dimitris Manikis, Vice President of Business Development, RCI

“The experience and understanding of the shared vacation ownership industry that Paul and Sharon Mattimoe have ensures that Perspective and Owners Perspective Magazines represent a very good information source for our industry and its consumers. Continued innovation, online growth and strong market reach are Perspective International’s key success factors and why they represent great opportunities for both existing businesses and new entrants within the industry. It is for these reasons that RCI is happy to continue its support of Perspective International” Says Dimitris Manikis, Vice President of Business Development, RCI.

The new agreement extends and enforces the relationship between RCI and the publications that have grown rapidly since being introduced to the industry.

“I am delighted to have continued support from RCI for both our consumer and trade publications, both of which are about to have further significant growth in 2010, with Perspective Magazine announcing regional versions and Owners Perspective Magazine continuing to win distribution deals with major brands outside of the industry and increasing its effect on consumer perception. RCI’s teams both in Europe and United States have been incredibly supportive for the past few years and a new two year deal helps us to continue to forge ahead with the confidence that we are delivering value and results.” Says Paul Mattimoe, CEO of Perspective International.

About Perspective Magazine
Perspective Magazine, which was first published in 2005, became the largest independent monthly publication globally for the shared ownership industry in 2008 and recently has begun its expansion program to deliver regional versions which concentrate in even more detail on issues directly relating to the marketplace in those areas. The first to launch was a North America Edition, with a South Africa Edition planned for launch in July 2010. Visit http://www.perspectivemagazine.com for more information.

About Owners Perspective Magazine
Owners Perspective Magazine is the only consumer publication for the shared ownership industry available to the general public via first class airport lounges worldwide, selected hotels, resorts, golf clubs and spas and individual print and online subscriptions. Its main focus is educating prospective buyers on the benefits of shared ownership products. Visit http://www.ownersperspective.com for more information

About RCI
RCI is part of Wyndham Exchange and Rentals, the worldwide leader in vacation exchange and the European leader in vacation rentals, with exclusive access for specified periods to more than 73,000 vacation properties in approximately 100 countries. Wyndham Exchange and Rentals is comprised of vacation exchange, including RCI, the worldwide leader in vacation exchange and provider of travel services to businesses and consumers and The Registry Collection program, the world’s largest luxury exchange program; vacation rentals, including Endless Vacation Rentals, Landal GreenParks®, Novasol®, and other renowned vacation rental brands, through which vacationers can rent a variety of property types, from city apartments to villas; and NorthCourse® Leisure Real Estate Solutions, an international leader in providing a full spectrum of advisory, research, and asset management services. Wyndham Worldwide Corporation is one of the world’s largest hospitality companies with leading brands in lodging franchising, vacation ownership, vacation rentals and vacation exchange. For additional information visit www.grouprci.com or the media center of www.wyndhamworldwide.com.

For additional information on the services offered to developers by RCI and how they can add potential value to leisure real estate projects, visit www.grouprci.com.

C.A.R.E. (Cooperative Association of Resort Exchangers) is pleased to announce that Perspective International Ltd is a media sponsor of its 50th Semi-Annual Conference, which will be held April 24 through 27,2010, at the Hilton New Orleans/St. Charles Avenue in New Orleans, Louisiana.

“In these trying economic times a nonprofit organization such as the Cooperative Association of Resort Exchangers, C.A.R.E., must consider every tool available to spread its message,” says Alain Carr, president of C.A.R.E. “Perspective International, a C.A.R.E. media sponsor, provides our association with advertising opportunities to remind current members of the value of belonging to C.A.R.E. and to inform potential new members of the benefits of membership. C.A.R.E. and its members benefit from advertising in Perspective International by keeping our association at the forefront of the vacation travel industry.”

This 50th semi-annual conference will offer powerful sessions with motivational and informative speakers ready to share their wisdom and insight. Those attending event will not only get to experience one of the U.S.’s most desired vacation destinations, but they also will get to meet up with numerous industry suppliers and purchasers. This is a don’t-miss opportunity to re-connect with old associates and even develop new relationships to provide the tools needed to succeed in this ever-changing, multifaceted, vacation industry.

“Perspective is delighted to be a media sponsor for this conference,” says Paul Mattimoe, president and CEO of Perspective International Ltd. “C.A.R.E. nicely fills a niche in the shared-ownership industry that serves resort developers and, ultimately, owners of vacation interests.”

The Hilton New Orleans St. Charles is located in the heart of the New Orleans Central Business District, three blocks from Canal Street and blocks from the world-famous French Quarter and Bourbon Street. The landmark building was originally built in 1926 as the Masonic Temple and was the second high-rise building to be constructed in the Central Business District. It has undergone an $11 million renovation and has re-emerged as the newest upscale, premier hotel experience in the Crescent City.

For room reservations, call: 1-888-490-6547 or 1-504-524-8890.

About Perspective International Ltd
Perspective International Ltd is an award-winning leader in cross media marketing/advertising for the timeshare and fractional ownership industry, dedicated to catering for the individual needs of your brand, product, service, clients, customers and employees through a suite of unique publications, websites and services.

For more information, call 1-407-792-2343 or visit www.perspectiverates.com.

About C.A.R.E
C.A.R.E. is a trade association established in 1985 by representatives of timeshare resorts who found that by exchanging vacation inventory among themselves, they were better able to satisfy their owners with increased vacation opportunities. Today, member companies are also able to utilize inventory and generate revenue through wholesale rentals while continuing to offer expanded exchange and fulfillment options.
C.A.R.E. is not an exchange company, it does not own or control inventory or guarantee fulfillment of travel requests, and/or rental or sale of any type of inventory, service or product. C.A.R.E. provides a networking platform that offers the tools for individual business enhancement while requiring its Member companies to adhere to its Code of Standards and Ethics.

C.A.R.E. member companies currently offer 2500 vacation properties and service approximately one million vacation owners and members. C.A.R.E. is an international organization, with members throughout the United States, Canada, Mexico, Europe and Australia.

Visit C.A.R.E. online at www.care-online.org for information about membership and upcoming conferences.