Now Eligible for Regional Recognition

For Brand Tango, a Ft. Lauderdale, Fla.-based marketing, technology and design firm, 2010 is off to a promising start. After winning a national Gold Addy award from the American Advertising Federation in 2009, Brand Tango has won 13 Addy Awards in last weekend’s Ft. Lauderdale and Miami local competitions, the first step toward national honors.

At the Ft. Lauderdale show, work by Brand Tango vice president and creative director James Kluetz took home Best in Print and Best in Show honors in addition to six Gold and four Silver Addys. Kluetz entered one project in the Miami competition and won a Gold Addy for that entry.

Both competitions qualify the firm to move forward toward a national Addy from the American Advertising Federation. With more than 50,000 entries annually, the ADDY Awards are the world’s largest advertising competition and arguably one of the toughest, with three tiers of competition.

“It’s a thrill to see our work recognized by our peers,” says Joe Russoniello, Brand Tango’s president and co-founder. “Especially since this is an awards program administered by the advertising industry for the industry.”

Among Brand Tango clients whose projects were honored was Hacienda Tres Rios Resort. A new member point-of-sale kit for Hacienda Tres Rios Resort won Best in Print. Other clients with winning projects are Premier Cancun Vacations, Neoptx, Floridays Vacation Club, Royal Resorts Caribbean, a Sunset World/RCI Web site and AutomaticMe.com, which won for a social networking Web site developed by Brand Tango.

Winning a Gold in the Miami competition was a project for Fastkit Corp., which Kluetz designed in association with Brand Tango’s partner agency Pinpoint Communications of Deerfield, Fla., where he also serves as vice president and creative director.

“We’re grateful to our clients for entrusting us with their brand and image,” Kluetz says. “In these challenging times, we know that what matters is return on investment, and these projects delivered.”

In addition to Brand Tango’s Best in Show Print, Kluetz’s creative direction for Brand Tango’s partner agency, Pinpoint Communications, took home Best in Show overall for a Magaritaville Tailgating Dealer Promotion sales kit for Jarden Consumer Solutions.

This recognition comes as Brand Tango heads into the American Resort Development Association’s awards gala in Las Vegas on March 17, where it’s a finalist for 14 Gold ARDY Awards.

Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.

Brand Tango specializes in new-customer kits, loyalty programs, member-retention materials, and annual reports for vacation ownership, hospitality and leisure clients, and for other consumer-products companies. Selected clients include Hacienda Tres Rios Resort, Floridays Vacation Club, Pacific Monarch Resorts, Neoptx, GBS International, Premier Estate Properties, Sunset World, Premier Cancun Vacations, and Casa Dorado.

To view examples of Brand Tango’s recent work, visit www.brand-tango.com. For an online demonstration of Brand Tango’s Web 2.0 customer relationship management system, Tango, go to www.gettango.com.

Timeshare industry leaders, SPI Software and Brand Tango, have joined forces in a strategic relationship that brings together the companies “best in class” solutions for technology, marketing, sales, finance and operations. Both firms are well-known for innovation and have developed strong reputations with leading developers, vacation clubs and resort operators.

As part of the agreement, SPI Software will integrate the Brand Tango timeshare and vacation club marketing system (Previously called “The Tango System”) as part of SPI Orange Software. The new SPI Orange module which has been dubbed “SPI Campaign Manager powered by Brand Tango” will add intuitive web-based functionality and highly flexible campaign management tools to the SPI Orange software Platform.

The new SPI Campaign Manager marketing system provides a powerful set of tools to target campaigns to prospects with pinpoint accuracy, while monitoring the cost, penetration and conversion of marketing efforts.

Matt Brosious, Vice-president of sales for SPI Software comments, “The talented team at Brand Tango continues to provide tools which provide real advantages for timeshare and vacation club developers. We are extremely pleased to be integrating the uniqueness of Brand Tango’s technology into SPI Orange timeshare software. For developers, this is the winning combination of marketing and operational functionality needed to succeed in today’s competitive environment. “  

According to Joe Russoniello, President of Brand Tango, “The SPI / Brand Tango agreement represents a transparent, best-practices strategy in bringing the very strongest technology solutions to the industry. We could not be more pleased to have our Tango system integrated into SPI Orange. We know that the resources and expertise that SPI provides its clients will increase exposure for our robust marketing solutions.”

Further, the companies will collaborate on future product and service offerings and have several exciting developments planned, details of which will be provided at a future date.

For more information on the SPI Campaign Manager please contact SPI Software at sales@spisoftware.com or call 305-858-9505.

About SPI Software
Software SPI Software provides developers and operators of vacation ownership (timeshare, fractional, private residence club and others using either traditional or points-based usage strategies) with Microsoft .NET-based software as either an enterprise suite of software called Orange Systems, or in specific modules to handle marketing, sales, property management, finance, maintenance fee and receivables servicing, centralized reservations or Website access operations. Founded in 1978 and based in Miami, FL, SPI can be reached at 305-858-9505, sales@spisoftware.com or www.spisoftware.com.

About Brand Tango
Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy

To view examples of Brand Tango’s recent work, visit www.brand-tango.com  For More Information Contact: Joe Russoniello at Brand Tango 954-295-7879.

14 ARDY Entries Selected As Finalists For 2010 Gala

Brand Tango, a Ft. Lauderdale, Fla.-based marketing, technology and design firm, has had 13 Advertising and Promotion entries selected as finalists in the American Resort Development Association’s ARDY awards competition. In addition, Larry Talley, Brand Tango’s vice president of application development, is a finalist in the Management and Administration category.

“This is a wonderful way to celebrate Brand Tango’s fifth anniversary; it’s our best showing ever,” says Joe Russoniello, president and co-founder. “We started the agency to provide a much-needed service to the vacation ownership industry, and it’s a thrill to see our work recognized.”

Brand Tango’s work for Blue Strawberry Resorts, Casa Dorado, Floridays Club, GlobeQuest, Hacienda Tres Rios, Royal Palm Vacations, Royal Resorts, and Sunset World—as well as its own electronic newsletter—all received ARDA honors. “We’re grateful to these companies for entrusting us with their brand and image,” says James Kluetz, vice president and creative director. “In these challenging times, we know that what matters is return on investment, and these projects delivered.”

In addition to the Advertising and Promotions awards, Larry Talley, Brand Tango’s vice president of application development, is a finalist in the Management and Administration category. Talley has created a proprietary Web-based software system that integrates all facets of a developers operation, including all lead and contact management, call centers, referral programs, reservations, maintenance fee and mortgage billing, as well as loyalty points programs. In 2009, his team designed several Web sites, including two for Royal Resorts Caribbean and Sunset World that were selected as ARDY finalists.

“Brand Tango has been a staunch supporter of ARDA and the timeshare industry overall,” says Howard Nusbaum, ARDA president. “We heartily congratulate them on their success as they celebrate this important milestone and wish them luck at the ARDY awards gala in Las Vegas on March 17.”

Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.

Brand Tango specializes in new-customer kits, loyalty programs, member-retention materials, and annual reports for vacation ownership, hospitality and leisure clients, and for other consumer-products companies. Selected clients include Floridays Club, Pacific Monarch Resorts, OPTX 20/20, GBS International, Premier Estate Properties, Tres Rios Resort, Sunset World, Premier Cancun Vacations, and Casa Dorado.

To view examples of Brand Tango’s recent work, visit www.brand-tango.com. For an online demonstration of Brand Tango’s Web 2.0 customer relationship management system, Tango, go to www.gettango.com.

Brand Tango, a Ft. Lauderdale, Fla.-based marketing and advertising firm, has been awarded four ADDY Awards in the District Four Competition of the American Advertising Federation. “This is one of the most gratifying competitions to win,” says Joe Russoniello, the firm’s president and co-founder. “We’re competing against the largest and most creative agencies in the nation, so the recognition is a real affirmation for us. Of course, the true test is the way our work performs in the marketplace, and that’s where our efforts really pay off.”

The District Addy Awards are for the following projects:
• Club Hacienda Tres Rios Print Advertisement for Tres Rios – Gold ADDY
• Royal Palm Vacations Member Kit for Royal Palm Vacations – Gold ADDY
• Great Escapes Member Kit for Advantage Travel – Silver ADDY
• GlobeQuest Brochure for GBS International – Silver ADDY

The 1,500 National ADDY entries have been winnowed from more than 60,000 entries from the American Advertising Federation’s 200 member advertising clubs and 15 districts. The awards ceremony will be held June 6 in Arlington, Va. Other recent honors for the Brand Tango include 10 Silver and five Gold ARDY awards from the American Resort Development Association.

Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.

Brand Tango specializes in new-customer kits, loyalty programs, member-retention materials, and annual reports for vacation ownership, hospitality and leisure clients, and for other consumer-products companies. Selected clients include Pacific Monarch Resorts, Karisma Hotels & Resorts, FBGroup, InfinityTravel, GBS International, OPTX 20/20, Premier Estate Properties, Royal Palm Vacations, Tres Ríos Resort, Sunset Resorts, Premier Cancún Vacations, Grand Incentives, and Advantage Travel.

To view examples of Brand Tango’s recent work, visit www.brand-tango.com. For an online demonstration of Brand Tango’s Web 2.0 customer relationship management system, Tango, go to www.gettango.com.

For more information, contact Joe Russoniello at (954) 295-7879 or joe@brand-tango.com .

Brand Tango, a Ft. Lauderdale, Fla.-based marketing and advertising firm, was awarded five Gold ARDY awards at the American Resort Development Association’s 2009 convention in Orlando.

“This was our most successful ARDA convention ever, and a big win was a great way to wrap it up,” says Joe Russoniello, the firm’s president and co-founder. “With the current economic climate, we’re finding that even more clients are seeking Brand Tango’s expertise in delivering measurable results with strategic and cost-effective advertising, marketing and brand solutions.”

“Many companies have cut back, so they must identify new ways to market and sell their products,” Russoniello says. “Brand Tango is known for unique solutions, and the current business climate is actually a great time for us to identify ways to replace lost revenue.”

The Gold ARDYs are for the following projects in the Advertising and Promotion category:

• One- to Eight-Page Brochure: Premier Cancún Vacations Spice It Up Brochure
• More Than Eight-Page Brochure (Business to Consumer): GlobeQuest Travel Club Point-of-Sale
• New Owner Member Package: Club Intrawest Member Kit
• Interactive Advertising Campaign: Levitin Group Email Blast
• Web Site: Casa Dorada Vacation Club Web Site

Prior to the ARDA Convention, Brand Tango had been awarded ARDY Silver awards in 10 Advertising and Promotions categories, as well as a technology team Silver award in the Management and Administration category.

Other recent honors for the Brand Tango include the “Judges’ Choice” award at the Advertising Federation of Greater Ft. Lauderdale (Fla.) 2009 Addys for Royal Palm Vacations’ new member kit, which was also won a Gold award. The firm won two other Gold and five Silver Addy local awards. The three Gold award winners are now eligible to win a Gold Addy at the District level and thus be considered for national honors.

Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.

Brand Tango specializes in new-customer kits, loyalty programs, member-retention materials, and annual reports for vacation ownership, hospitality and leisure clients, and for other consumer-products companies. Selected clients include Pacific Monarch Resorts, the Levitin Group, Island One Resorts, GBS International, OPTX 20/20, Premier Estate Properties, Royal Palm Vacations, Tres Ríos Resort, Sunset Resorts, Premier Cancún Vacations, Grand Incentives, and Advantage Travel.

To view examples of Brand Tango’s recent work, visit www.brand-tango.com. For an online demonstration of Brand Tango’s Web 2.0 customer relationship management system, Tango, go to www.gettango.com.

For more information, contact Joe Russoniello at (954) 295-7879 or
joe@brand-tango.com .

Brand Tango, a Ft. Lauderdale, Fla.-based marketing and advertising firm, won the coveted ” Judges Award ” honors at the Advertising Federation of Greater Ft. Lauderdale (Fla.) 2009 Addy Awards. The firm also won three Gold and five Silver Addy awards.

“We are honored to accept these awards,” said Joe Russoniello, Brand Tango’s president. “They reflect the expertise of every member of our team. Given that we’re only in our fourth year of operation, this recognition by our industry peers is extremely fulfilling.

The “Judges Award” was bestowed for a member kit for Royal Palm Vacations, a membership-based vacation travel club. The kit also won a Gold Addy Award in the sales kit category.

“The Royal Palm Vacations member kit was a project that every designer dreams of working on,” said James Kluetz, vice president of creative services, who designed the kit. “It was extremely challenging and rewarding, and we’ve been told that it is performing very well in the marketplace.”

Brand Tango captured additional Gold Addy awards for GBS International’s GlobeQuest Point-of-Sale member kit, which provides a sleek design in a take-home format; and for Advantage Travel’s Great Escapes Member Kit, which provides recipients with information packaged in a contemporary look and feel.

Brand Tango won Silver Addy awards for Club Intrawest’s Member Kit, the Club Hacienda Tres Rios Brand Concept Book, GBS International’s GlobeQuest Poster Campaign and GlobeQuest Logo, and Brand Tango’s own interactive new business self-promotion campaign.

The Addy Awards is a national competition sponsored by the Advertising Federation of America to honor excellence in advertising and cultivate the highest creative standards in the industry. As a winner in the local Ft. Lauderdale competition, Brand Tango now proceeds to the district competition. Success there will make the company eligible for national recognition.

Brand Tango is a comprehensive marketing, design, and technology company with clients in consumer products and services, financial services, and the timeshare/real estate/hospitality industry. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.

The firm specializes in new-customer kits, loyalty programs, other owner-retention materials, and annual reports for hospitality and leisure clients, and for clients in a wide range of other consumer-products industries.

Selected clients include Pacific Monarch Resorts, the Levitin Group, GBS International, OPTX 20/20, Premier Estate Properties, Royal Palm Vacations, Tres Rios Resort, Sunset Resorts, Premier Cancun Vacations, Grand Incentives, Karisma Hotels & Resorts, Exotic Travelers and Advantage Travel.

To view examples of Brand Tango’s recent work, visit www.brand-tango.com. For an online demonstration of Brand Tango’s Web 2.0 customer relationship management system, Tango, go to www.gettango.com.

Once again, the American Resort Developments Association’s Awards gala’s date is on the calendars at Brand Tango, a Ft. Lauderdale, Fla.-based marketing and advertising firm. “With 8 of our clients winning Silver ARDYs, we’re excited to see how they do in the competition for ARDY Gold,” says Joe Russoniello, president and co-founder.

Brand Tango’s work for Casa Dorada Vacation Club, The Levitin Group, GBS International, Stewart Vacation Ownership, Premier Cancun Vacations, Tres Rios Resort, Club Intrawest , and Royal Palm Vacations—as well as its own electronic newsletter—all received ARDA honors. “We’re grateful to these companies for entrusting us with their brand and image,” Russoniello says. “In these challenging times, we know that what matters is return on investment, and these projects delivered.”

In addition to the Advertising and Promotions awards, Larry Talley, Brand Tango’s vice president of application development, won in the Management and Administration category. Talley has created a proprietary Web-based software system that integrates all facets of a developers operation, including all lead and contact management, call centers, referral programs, reservations, maintenance fee and mortgage billing, as well as loyalty points programs. In 2008, his team has also designed several Web sites, including one for Casa Dorada Vacation Club that won ARDY Silver.

Brand Tango is a comprehensive marketing, design, and technology company with client Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real  estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.

Brand Tango specializes in new-customer kits, loyalty programs, member-retention materials, and annual reports for vacation ownership, hospitality and leisure clients, and for other consumer-products companies. Selected clients include Pacific Monarch Resorts, the Levitin Group, GBS International, OPTX 20/20, Premier Estate Properties, Royal Palm Vacations, Tres Rios Resort, Sunset Resorts, Premier Cancun Vacations, Grand Incentives, Karisma Hotels & Resorts, Exotic Travelers and Advantage Travel.