Articles – Fractional Ownership

By Paul Mattimoe, President & CEO, Perspective International

Over the past couple of years I have sat at conferences and listened to many sessions about Social Media and Internet Marketing with speeches from marketing gurus trying to explain why the shared ownership industry should jump on board – but even now in 2010 we still have sessions such as “Social Media: Is it just Hype?” which shows that many people are just not understanding the importance of implementing these powerful tools, and so I thought I would share with you some statistics, guidelines of how to get involved and some defining results we have achieved by using internet marketing and social media, so we can all move forward faster as an industry.

March 30, 2010 in Articles - Fractional Ownership, Articles - Timeshare, Latest Articles, Magazine Articles, Top Stories by Perspective Magazine | Timeshare & Fractional Reviews

As we all know, the past year or two have been some of the most challenging our industry has seen in a very long time. And while not every company around the globe suffered from the credit crisis, scores did, and the ripple effect meant that many suppliers and other industryrelated companies paid the price as well.
By Matt McDaniel, editor

March 30, 2010 in Articles - Fractional Ownership, Articles - Timeshare, Latest Articles, Magazine Articles, Top Stories by Perspective Magazine | Timeshare & Fractional Reviews

Manzano Golf Resort Part of a Trend of Attracting Oenophiles to Fractional Ownership

An interesting trend is brewing these days, linking the wine industry and the real estate trade in marvelous ways.

March 29, 2010 in Articles - Fractional Ownership, Latest Articles, Magazine Articles, Top Stories by Perspective Magazine | Timeshare & Fractional Reviews

Hotel-Stays Program Works as an Incentive or Reward for Customers or Employees

The Connex Marketing Group, which has been providing incentive programs for the past 23 years, offers pan-European leadgeneration and sales-incentive programs that can be tailored to the needs of individual resort developers, regardless of how many or few countries they have operations in.

March 29, 2010 in Articles - Fractional Ownership, Articles - Timeshare, Latest Articles, Magazine Articles by Perspective Magazine | Timeshare & Fractional Reviews

In 2001, Intrawest introduced the Resort to Resort program, an exclusive exchange network for whole ownership and the emerging fractional and condo-hotel markets.

March 28, 2010 in Articles - Fractional Ownership, Articles - Timeshare, Latest Articles, Magazine Articles by Perspective Magazine | Timeshare & Fractional Reviews

Review of the 2010 Fractional Summit, 18-19 February, London
“Changing Times, Changing Markets”

It was almost standing room only at last month’s two-day 2010 Fractional Summit in London as speakers and
guests converged at the Marriott Hotel, Grosvenor Square, to predict future trends and debate about the state of one of property’s most interesting ownership models – fractionals.

March 28, 2010 in Articles - Fractional Ownership, Latest Articles, Magazine Articles by Perspective Magazine | Timeshare & Fractional Reviews

Nusbaum: VacationBetter.org Is All About – What Else? – Better Vacationing

VacationBetter.org is an educational website of the American Resort Development Association designed to reinforce the value proposition of vacation ownership in all its forms by touting the benefits of simply taking a vacation.

February 27, 2010 in Articles - Fractional Ownership, Articles - Timeshare, Latest Articles, Magazine Articles, Top Stories by Perspective Magazine | Timeshare & Fractional Reviews

The Vacation Ownership Calculator – a handheld device that calculates Future Vacation Cost and provides precise estimates of the cost of vacation ownership versus nightly hotel rentals – is a salesperson’s best friend and a valuable closing tool.

February 27, 2010 in Articles - Fractional Ownership, Articles - Timeshare, Latest Articles, Magazine Articles, Top Stories by Perspective Magazine | Timeshare & Fractional Reviews

Remember when Radio Shack was the big “technology store” where you could get all of your VCR and Satellite TV accessories? Well, if you do, then you understand the divide between the “baby boom” generation and the world that is swallowing it.

February 27, 2010 in Articles - Fractional Ownership, Articles - Timeshare, Latest Articles, Magazine Articles, Top Stories by Perspective Magazine | Timeshare & Fractional Reviews

Paul Stewart is a director of indirect tax services at KPMG in the UK and has been involved in advising on VAT in the vacation ownership sector for over 16 years. In such a colourful and interesting sector the last thing most subscribers will want to read about is tax! However, more than ever businesses are conscious of the need to manage tax risk whilst maximising the opportunity for savings. In this regard this article is not just aimed at those in-house people in finance and legal, but also at those involved in marketing.

February 26, 2010 in Articles - Fractional Ownership, Articles - Timeshare, Latest Articles, Magazine Articles by Perspective Magazine | Timeshare & Fractional Reviews

Everyone says the economy is improving and that things are getting better. But what about the timeshare market? For an industry so dependent on consumer lending, the most important issues aren’t simply when travel will pick up and how much consumers are spending – it’s all about the paper.

February 26, 2010 in Articles - Fractional Ownership, Articles - Timeshare, Magazine Articles by Perspective Magazine | Timeshare & Fractional Reviews

John Spence, the entrepreneurial chairman and owner of Karma Royal Group, celebrates 25 years in the industry this year. Spence’s career spans a humble beginning to a 17-resort group with no debt today, and Paul Mattimoe reviews those 25 years.

February 24, 2010 in Articles - Fractional Ownership, Articles - Timeshare, Latest Articles, Magazine Articles, Top Stories by Perspective Magazine | Timeshare & Fractional Reviews

By Lisa Migani

Thinking about selling your existing property as fractionals? If you need some really good background information, then start by looking at www.fractionalpropertydeveloper.com.

February 15, 2010 in Articles - Fractional Ownership, Magazine Articles, Top Stories by Perspective Magazine | Timeshare & Fractional Reviews

Attendees from across Europe and around the world converge in London to attend the first FORUM Conference, which served as 2009’s main event for the European shared-ownership industry.
By Matt McDaniel, editor

February 12, 2010 in Articles - Convention Reviews, Articles - Fractional Ownership, Articles - Timeshare, Latest Articles, Magazine Articles, Top Stories by Perspective Magazine | Timeshare & Fractional Reviews

Some startling statistics suggest you just might
By William J. Brown

Since being launched on June 29, 2007, Apple Inc.’s iPhone has continued to drive radical innovation and upheaval within the global wireless telecommunications industry.

February 11, 2010 in Articles - Fractional Ownership, Articles - Timeshare, Magazine Articles, Top Stories by Perspective Magazine | Timeshare & Fractional Reviews

As 2010 quickly approaches, most of us are hopeful, if not optimistic, that the recession and the worst of its
consequences are behind us and that the target market, the affluent consumer, will be in a financial position that allows them to increase their spending.

November 5, 2009 in Articles - Fractional Ownership, Magazine Articles by Perspective Magazine | Timeshare & Fractional Reviews

Eden Rock is unlike any other resort on the French island of St Barths – often referred to as the St. Tropez of the Caribbean. Situated on a rock high above the ocean and surrounded by turquoise waters and white sand, Eden Rock – St Barths provides the ultimate in service and quality and offers a quiet haven for uninterrupted relaxation by guests, clients and friends.

October 5, 2009 in Articles - Fractional Ownership, Magazine Articles by Perspective Magazine | Timeshare & Fractional Reviews

With increased consumer interest and more and more exciting products coming on line, 2009 has been the year of the fractional. However, writes Sarah Lee, in developing the perfect product there’s much fractional
developers can learn from timeshare.

Many fractional developers would concur that when marketing their product they try to cut any associations with timeshare, believing there to be vast differences between the products in terms of structure, quality, buyer profile, legal requirements and their inherent nature. But for those prepared to accept such linkages there is much fractional developers could learn from up to 40 years of timeshare history.

October 2, 2009 in Articles - Fractional Ownership, Articles - Timeshare, Magazine Articles by Perspective Magazine | Timeshare & Fractional Reviews

Rising energy and maintenance costs.
Increased environmental awareness.
Concern over toxins in our indoor spaces.

Fractional properties as part of the hospitality industry, by their very nature of transient guests, multiple owners, excess consumption, and housekeeping demands, are inherently an impact on the environment. It’s no wonder that the hospitality industry has embraced green solutions to help them lower operating costs and increase everyone’s health and wellbeing. Recently, one major brand launched their “Make a Green Choice” program that gives guests the option to opt out of linen and towel replacement, along with daily housekeeping. Guests choose to maintain environmental sustainability for up to three nights at a time during their stay. Afterwards they are rewarded for each night they opt out of housekeeping services with a gift card to the hotel’s restaurants or loyalty points. Going Green meets Consumer Marketing.

September 20, 2009 in Articles - Fractional Ownership, Magazine Articles by Perspective Magazine | Timeshare & Fractional Reviews

by Marge Lennon

In considering the status of your resort property, do any of these design challenges sound familiar?

• Your resort or hotel rooms are “tired” or “dated” and in need of a total renovation.
• Your budget can cover only a small portion of what is actually required.
• Your refurbishments may need to be spread out over several years.
• You do not want the finished work to look like it was completed in stages.
• You need to replace only a single item – while retaining the majority of your furnishings.
• You are cautious about making that purchase from a local vendor.
• You need to refurbish a single room or area, but want it to blend with the rest of your unit.
• You have a new property and want ONE organization to guide you through the entire design and installation process, avoiding multiple “middle men” who add commissions during each step.

September 12, 2009 in Articles - Fractional Ownership, Articles - Timeshare, Magazine Articles by Perspective Magazine | Timeshare & Fractional Reviews