Brand Tango, a Ft. Lauderdale, Fla.-based marketing and advertising firm, was awarded five Gold ARDY awards at the American Resort Development Association’s 2009 convention in Orlando.

“This was our most successful ARDA convention ever, and a big win was a great way to wrap it up,” says Joe Russoniello, the firm’s president and co-founder. “With the current economic climate, we’re finding that even more clients are seeking Brand Tango’s expertise in delivering measurable results with strategic and cost-effective advertising, marketing and brand solutions.”

“Many companies have cut back, so they must identify new ways to market and sell their products,” Russoniello says. “Brand Tango is known for unique solutions, and the current business climate is actually a great time for us to identify ways to replace lost revenue.”

The Gold ARDYs are for the following projects in the Advertising and Promotion category:

• One- to Eight-Page Brochure: Premier Cancún Vacations Spice It Up Brochure
• More Than Eight-Page Brochure (Business to Consumer): GlobeQuest Travel Club Point-of-Sale
• New Owner Member Package: Club Intrawest Member Kit
• Interactive Advertising Campaign: Levitin Group Email Blast
• Web Site: Casa Dorada Vacation Club Web Site

Prior to the ARDA Convention, Brand Tango had been awarded ARDY Silver awards in 10 Advertising and Promotions categories, as well as a technology team Silver award in the Management and Administration category.

Other recent honors for the Brand Tango include the “Judges’ Choice” award at the Advertising Federation of Greater Ft. Lauderdale (Fla.) 2009 Addys for Royal Palm Vacations’ new member kit, which was also won a Gold award. The firm won two other Gold and five Silver Addy local awards. The three Gold award winners are now eligible to win a Gold Addy at the District level and thus be considered for national honors.

Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.

Brand Tango specializes in new-customer kits, loyalty programs, member-retention materials, and annual reports for vacation ownership, hospitality and leisure clients, and for other consumer-products companies. Selected clients include Pacific Monarch Resorts, the Levitin Group, Island One Resorts, GBS International, OPTX 20/20, Premier Estate Properties, Royal Palm Vacations, Tres Ríos Resort, Sunset Resorts, Premier Cancún Vacations, Grand Incentives, and Advantage Travel.

To view examples of Brand Tango’s recent work, visit www.brand-tango.com. For an online demonstration of Brand Tango’s Web 2.0 customer relationship management system, Tango, go to www.gettango.com.

For more information, contact Joe Russoniello at (954) 295-7879 or
joe@brand-tango.com .

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Tags: ARDA Convention, ARDY, Brand Tango, timeshare