Brand Tango Wins 11 ARDY Silver Awards
March 4, 2009 by Perspective Magazine: Timeshare & Fractional News & ReviewsOnce again, the American Resort Developments Association’s Awards gala’s date is on the calendars at Brand Tango, a Ft. Lauderdale, Fla.-based marketing and advertising firm. “With 8 of our clients winning Silver ARDYs, we’re excited to see how they do in the competition for ARDY Gold,” says Joe Russoniello, president and co-founder.
Brand Tango’s work for Casa Dorada Vacation Club, The Levitin Group, GBS International, Stewart Vacation Ownership, Premier Cancun Vacations, Tres Rios Resort, Club Intrawest , and Royal Palm Vacations—as well as its own electronic newsletter—all received ARDA honors. “We’re grateful to these companies for entrusting us with their brand and image,” Russoniello says. “In these challenging times, we know that what matters is return on investment, and these projects delivered.”
In addition to the Advertising and Promotions awards, Larry Talley, Brand Tango’s vice president of application development, won in the Management and Administration category. Talley has created a proprietary Web-based software system that integrates all facets of a developers operation, including all lead and contact management, call centers, referral programs, reservations, maintenance fee and mortgage billing, as well as loyalty points programs. In 2008, his team has also designed several Web sites, including one for Casa Dorada Vacation Club that won ARDY Silver.
Brand Tango is a comprehensive marketing, design, and technology company with client Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.
Brand Tango specializes in new-customer kits, loyalty programs, member-retention materials, and annual reports for vacation ownership, hospitality and leisure clients, and for other consumer-products companies. Selected clients include Pacific Monarch Resorts, the Levitin Group, GBS International, OPTX 20/20, Premier Estate Properties, Royal Palm Vacations, Tres Rios Resort, Sunset Resorts, Premier Cancun Vacations, Grand Incentives, Karisma Hotels & Resorts, Exotic Travelers and Advantage Travel.
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