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American Express Business Travel Reaffirms Its Commitment To Small And Mid-Sized Companies With Launch Of ‘aXcentis’

February 4, 2010 by Perspective Magazine | Timeshare & Fractional Reviews · Leave a Comment 

New Brand Introduces New Capabilities and Enhanced Services Providing a Local and Flexible Approach to Travel, Expense and Cash Flow Management with a Focus on ROI

Regardless of company size, is frequently one of the largest controllable expenses – yet many small to mid-sized companies may not believe travel management programs are accessible for their travel budget. To meet these companies’ needs with a range of services tailored to their unique requirements, has reaffirmed its commitment to small and mid-sized companies with the launch of . Backed by ’s global travel management expertise, is a newly branded offer introducing new capabilities and enhanced services focused on delivering localized, flexible and comprehensive travel management programs to companies with up to $10 million in annual travel spending.

“The new brand, , is part of an enhanced suite of services and new capabilities designed to address the evolution of small to mid-sized company needs for sophisticated managed travel programs at a reasonable cost,” said , vice president, U.S. middle market client segment, . “We have a long history of working with small and mid-sized firms, but many of our services have not been clearly defined and we saw an opportunity to add new innovations through one singular offering. It was important to launch as a way to raise awareness about our services and further demonstrate our commitment to helping these companies get their travelers back on the road and growing their business.”

Transcending the basic tools and practices traditionally employed by small and mid-sized businesses, can manage 100 percent of total travel and expense spending focusing on:

* Program Strategy – Applying proprietary methodology to evaluate a company’s current travel and expense process, identifying areas of improvement and matching a business goal-driven program with clearly defined measurements for return on travel investment.

* Cash Flow Management / Spend Recycling – Employing a system to manage budget spent on unused travel so these resources can be applied to future trips; this “spend recycling” technique can save companies 3-7 percent, freeing up cash that can be used to invest in other business areas.

* Insight and Benchmarking – Using its large and comprehensive database of T&E spend to deliver business intelligence that informs sourcing and spend efforts and provides the basis for benchmarking and performance measurement.

Driving Return on Travel Investment
A well-designed travel management program helps companies ensure that they do not under-invest or overspend as their need for travel increases in line with economic revival. Recent studies suggest that can have a positive impact to growing revenues, and companies with a managed travel program can achieve a greater return on their travel investment.

Berkley continued, “A common challenge facing small to mid-sized companies is that many lack a dedicated internal travel department, and with the Great Recession, most businesses were forced to cut back on resources and spending dedicated to travel services. But in the new normal of – where companies will begin traveling again but with likely spending constraints – there is a clear opportunity for these companies to invest their travel spending more strategically.”

Ongoing program management is handled through a local and dedicated client management team that will work with companies to optimize their program and provide counsel to help them realize the greatest return on travel spending. Clients also have access to experienced travel counselors who understand the needs of small and mid-sized companies and are available 24 hours a day.

To underscore the combined dual global and local nature of the brand, has introduced the tagline, ‘Wherever you are, we speak your language’. The name ‘’ is derived from the word ‘accent’, illustrating ’s emphasis on the new offering. An accent is also literally “a mark used in many different languages to create emphasis on specific sounds” – symbolizing ’s ability to provide local service, worldwide. The ‘X’ branding standard was used to illustrate how is a key component of the overall corporate brand, taking ’s core attributes and incorporating them into the new offering. The brand also introduces a new vibrant orange color to the palette, giving a unique visual identity.

Additional benefits of include:

* Access to exclusive negotiated deals with suppliers and the lowest total trip costs in the industry.

* An automated travel manager suite, including a pre-trip auditor and authorization tools, which support travel policy both on and offline. Additionally, traveler tracking tools are included to help companies identify where their travelers are at all times.

* A meetings management package that includes a self-service booking tool for smaller meetings and access to a meetings desk of experts to assist with larger meetings.

* Tools to calculate potential savings, recover unused airline tickets automatically, and manage expenses online.

The new brand and offering is being rolled out in six key markets including the U.S., and . In the UK, the Nordic region and France a similar platform is being launched called aXcent.

About – by
is backed by nearly a century of experience in providing travel management services to business of all sizes and travel budgets. Through , small to medium-sized companies have access to a broad array of travel services through local account management and a reliable and experienced global organization. A focus on driving savings and control over travel and related spending through a proactive and consultative approach can help companies achieve a positive return on travel investment. Our reach may be global, but at the heart of our success are businesses just like yours.

About
(www.americanexpress.com/businesstravel), a division of Company, is committed to helping its clients maximize the greatest return on their travel investment through increased cost savings, world-class customer service and greater spending control. Ranging from small businesses to multinational corporations, provides a combination of industry-leading technology, travel management consulting, strategic sourcing and supplier negotiation support, alongside global customer service available online and offline. The Company also provides a dynamic online community (www.BusinessTravelConneXion.com) harnessing the collective intelligence of those in the industry offering a variety of perspectives, best practices, current research and industry news.

operates one of the world’s largest travel agency networks with locations in over 140 countries worldwide.

Company (www.americanexpress.com) is a leading global payments, network and travel company founded in 1850.

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