Rss Feed
Tweeter button
Facebook button
Technorati button
Reddit button
Myspace button
Linkedin button
Webonews button
Delicious button
Digg button
Flickr button
Stumbleupon button
Newsvine button
Youtube button
Search:
International Edition · North America Edition · Submit News Release · Advertiser Information


To book advertising space, or to talk to us about available packages and special offers
just call +1 407 792 2343 (USA) or +44 191 250 3501 (UK) or visit www.perspectiverates.com
Connex Group - Sales Incentives
Click Here For More Information
I Read Perspective Magazine...
"To keep up with editorial coverage of my clients and see what competitors are doing, as well as keep up on industry news."
Kathy Hernandez, President, Kathy Hernandez & Associates

Aloft Makes Landmark Debut In The Middle East

November 5, 2009 by Perspective Magazine | Timeshare & Fractional Reviews · Leave a Comment 

Abu Dhabi Introduces Style At A Steal In The Capital Of The

Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) and its new destination sensation brand, ® Hotels, today announce the opening of Abu Dhabi, the first to open in the Middle East and the second to open outside of North America.

Ten years after Starwood Hotels & Resorts shook up the hotel industry with the launch of , the innovative hotel giant has again reinvented hotel design with the debut of its newest brand, Hotels. Featuring loft-like guest rooms, a buzzing bar scene in the open lobby, an urban-inspired grab-and go café and industrial design elements throughout, delivers urban-influenced, modern and vibrant design and an energetic guest experience at an affordable price point.

The debut of Abu Dhabi highlights the strategic international expansion of the brand. After opening its first hotel in June 2008 in , has since grown to nearly 40 hotels strong in three countries – the United States, and – with the marking its fourth. And looking ahead to 2010, will continue its global growth with slated debut openings in Belgium, and . Abu Dhabi is also the first of two hotels coming to the Middle East in the next two years, with the Riyadh scheduled for a 2011 opening.

“The meaningful growth of in key markets such as the Middle East underscores the strength of the Starwood network and the strength of Starwood’s global relationships with experienced hotel developers,” said , President, Global Development for Starwood Hotels & Resorts. “The brand’s emphasis on high design and affordability translates globally and is attracting a growing group of developers and travelers who are very enthusiastic consumers of our global, high-caliber brands. In fact, represents one of the strongest brand launches in industry history, and its international expansion so early in the brand’s life cycle is unprecedented.”

Abu Dhabi introduces style at a steal to the region with 408 spacious, loft-like rooms, accessible technology and a vibrant, social atmosphere. A Vision of , ’s loft-inspired design, accessible technology and a stylish urban attitude arrives on the scene in the Middle East. offers atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mixSM communal lobby area and w xyzSM bar. The re:chargeSM fitness center and splash pool give travelers options to de-stress and re-energize, or enjoy a meal at Dine, the hotel’s main restaurant with live-cooked international-style cuisine. Feel the buzz of our open kitchen and boost your energy at Dine. re:fuel by is a one-stop, 24-hour grab & go food and beverage area, offering sweet, savory and healthy food, snacks and beverages. Or visit relax@12, an indoor/outdoor lounge where guests can find oriental bites, yummy tapas and a sassy sushi selection. The re:charge fitness centre and splash, the outdoor pool, give guests options to de-stress and re-energize. Maï Café, the ultimate chill-out spot on the fifth floor, offers exciting international flavours, oversized beach chairs and unique custom cocktails, complimented by our eclectic mix of laid-back tunes and sunny grooves.

“We are thrilled to introduce to Abu Dhabi, a fitting choice for the brand’s debut in the Middle East,” said Brian McGuinness, Starwood’s Senior Vice President and Global Brand Leader, Specialty Select Brands. “The hotel’s strategic location in the hub of the capital city makes a bold statement about how the brand is taking its innovative, fresh perspective on hotels to the most desirable locations around the world.”

First time visitors to will immediately understand that is different from any other hotel experience. Guests are greeted by special features and visually distinctive iconic structures on the exterior, including a colorful, sloping signature carport cover and building roof-line, and colorful glowing linear light sources on the building facade inspired by the notion of travel and motion.

guest rooms feature the brand’s signature ceilings of nearly three meters high, oversized windows and an ultra-comfortable bed, as well as roomy walk-in showers and bath amenities created by Bliss® Spa. Each room is equipped with complimentary wireless Internet access and a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42” flat-panel, HDTV-ready television making it a combination high-tech office and entertainment center in one.

The new hotel is linked directly to the Abu Dhabi National Exhibition, Centre (ADNEC), the Gulf’s largest exhibition centre which is at the heart of the Capital Centre district, a micro-city consisting of premium office towers, luxury hotels and residences, restaurants, shopping and a marina. The hotel will even provide guests direct access to the soon-to-open Re:lax@12 rooftop bar, Mai Restaurant & Bar and Dine Restaurant – all located on site. Ideally positioned right next to the Capital Centre district, Abu Dhabi is close to numerous embassies and corporate offices, 20 minutes from downtown Abu Dhabi and 15 minutes from Abu Dhabi International Airport.

About Hotels
Created to shake up the staid, traditional select service segment of the hotel industry, delivers urban-influenced, open and vibrant design and a social guest experience at an affordable price point. In the same way that broke through the clutter of conformity in the upscale hotel arena a decade ago, is shaking up the industry for the next generation of traveler. hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. hotels are wired for the future and an aggressive growth plan is in place with 40 properties set to be open by the end of this year from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between. For more information, please visit www.alofthotels.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 982 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, ® and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About Abu Dhabi National Exhibitions Company (ADNEC)
Abu Dhabi National Exhibitions Company (ADNEC) is a strategic international venue development and management company. ADNEC’s venue portfolio includes one of the most modern exhibition centers in the world – the , and the UK capital’s largest exhibition and conference venue, ExCeL London. ADNEC is creating unique business districts to serve Abu Dhabi’s rapid expansion and emergence on the global stage. Development projects surrounding the include Capital Centre (a mixed-use development of 23 hotel, residential, commercial and mixed-use towers adjacent to the exhibition centre), Capital Gate (an iconic 35 storey gravity defying feature tower, featuring the 5-star hotel – ‘Hyatt at Capital Centre’), the Hotel and a 2.4km Marina zone on Al Bateen Channel opposite to the exhibition centre. In addition, ADNEC is expanding within the region, with The Al Ain Convention Centre, a residential and business micro city around a state-of-the-art convention centre.

For information on advertising and editorial opportunities with Perspective Magazine & Owners Perspective Magazine; the leading independent B2B & B2C magazines for the timeshare and fractional ownership industries visit www.perspectiverates.com


Tagged: , , , , , , , , , , , , , ,
Timeshare Telemarketing Services
Click Here For More Information

Click here for all featured news


20-Year Relationship Celebrated With Long-Term Renewal Between Interval International And Marriott Vacation Club 20-Year Relationship Celebrated With Long-Term Renewal Between Interval International And Marriott Vacation Club

Interval International, a prominent worldwide provider of vacation services and an operating segment of Interval Leisure Group, Inc. (Nasdaq: IILG), today announced the renewal of its master affiliation agreement with Marriott Vacation Club International, the timeshare division... [Read More...]
Guy Hall Promoted To Newly Formed Position Of Area Manager By Grand Pacific Resort Management Guy Hall Promoted To Newly Formed Position Of Area Manager By Grand Pacific Resort Management

Guy Hall Grand Pacific Resort Management,  a privately owned timeshare vacation ownership management company located in Carlsbad, CA has promoted Guy Hall to the newly created position of Area Manager.  In this new role, Guy will be responsible for the day to day operations... [Read More...]
La Amistad Foundation Selects Winter Park Construction For Construction Of Dormitories And Health Center La Amistad Foundation Selects Winter Park Construction For Construction Of Dormitories And Health Center

Jeff Forrest, President, Winter Park Construction Winter Park Construction (WPC), one of Central Florida’s largest and most respected general contractors, has recently been selected by the La Amistad Foundation to handle the demolition and construction of three dormitory buildings... [Read More...]
RCI Signs Two Year Advertising Deal With Perspective Magazine & Owners Perspective Magazine RCI Signs Two Year Advertising Deal With Perspective Magazine & Owners Perspective Magazine

Perspective International is proud to announce a two year advertising agreement was signed recently with RCI, the global leader in vacation exchange and one of the Wyndham Worldwide family of companies (NYSE:WYN) for its leading independent timeshare and fractional trade and... [Read More...]
Perspective International Sponsors C.A.R.E.’s 50th Semi-Annual Conference Perspective International Sponsors C.A.R.E.’s 50th Semi-Annual Conference

C.A.R.E. (Cooperative Association of Resort Exchangers) is pleased to announce that Perspective International Ltd is a media sponsor of its 50th Semi-Annual Conference, which will be held April 24 through 27,2010, at the Hilton New Orleans/St. Charles Avenue in New Orleans, Louisiana. “In... [Read More...]

Timeshare Telemarketing Services
Click Here For More Information